On October 13, 2024, the 2024 Personality of the Year Ceremony and the "Endurance Plan" Press Conference of the "Thumb White Little T", a cutting-edge domestic brand advocating "redefining clothing with technology", was held in Hangzhou Canal Cultural Release Center.
Daniel Zhang reviewed the development process of the brand in the past five years, and said that if a brand wants to continue to move forward, it must learn to "admit mistakes" and "pay" for past mistakes in order to find new growth points.
He admits that when a brand embarks on the "fast lane" of development, it is inevitable that there will be negative evaluations. In the face of these comments, Bai Xiaot did not choose to escape. Instead, it has opened the "voluntary recall mechanism for consumer products", which has no precedent in the industry.
At this press conference, the brand gave a more in-depth interpretation of the previously launched "endurance plan". Daniel Zhang stressed that glamorous fashion should not come at the cost of cruel pollution. And this is the origin of the "Endurance Plan", which is an important initiative of Bai Xiao T to devote itself to the sustainable development of the brand, including four major sectors: clothing change project, sea protection action, African bartering and environmental protection of the earth.
Through the "Endurance Program", ordinary consumers can also participate in the public welfare undertakings of used clothes recycling. Daniel Zhang said that the "Endurance Plan" is not only an environmental protection action, but also a fission of public welfare.
In terms of products, Bai XiaoT released a series of new products with a sense of science and technology in autumn and winter at this press conference: thermal fleece T with T flat thermal underwear, graphene series that "allows human beings to evolve from warmth to self-heating", and innovative items in the down category such as aerogel spacesuits.