In order to relay the consumption boom of the National Day Golden Week, this year, various merchant platforms have increased the "Double 11" consumption season and launched promotional activities in advance to accelerate the continuous recovery of the consumer market. On October 14, Ctrip announced the launch of the "Double 11 Ctrip Good Price Festival", uniting more than 100 major tourism brands around the world to subsidize 10 billion yuan to help consumers stock up on travel products with preferential prices for up to next year's May Day holiday. Fliggy also announced that the 2024 Double 11 will be upgraded from the "Wonderful Travel Festival" to the "Global Travel Festival", which will officially start at 8 pm on the 14th.
The best time to stock up on outbound travel
More than 20 destinations around the world have joined the promotion of Family Bucket
This year's "Double 11 Ctrip Good Price Festival", Ctrip and nearly 100 tourism merchants jointly subsidize and plan to carry out more than 50 single activities, covering core business products such as vacation tourism, hotels, tickets, air tickets, car rentals, cruises, etc., to meet the travel needs of various consumer groups such as silver-haired people, parent-child families, office workers, and student parties.
The person in charge of Ctrip's promotion said that this year's "Double 11" Ctrip has made targeted purchases for popular overseas destinations, hotels and air tickets. "Prior to the launch of this event, we observed that this year's outbound travel boom is unprecedented, with Chinese travelers showing a clear willingness to explore the world, and overseas travel orders in third- and fourth-tier cities are growing rapidly. Residents of fourth- and fifth-tier cities have become new growth points for outbound travel, with the average daily outbound travel orders during the National Day holiday increasing by 1 and 3 times year-on-year respectively. The sinking market is dominated by short-term destinations, and 13 of the top 20 outbound travel destination countries are short-term destinations. "In order to make it easy for consumers to purchase high-quality overseas travel discount routes, this year's event will cover more than 20 destinations around the world, including Hong Kong, Macao and Taiwan, Thailand, Korea, Malaysia, Japan, Singapore, Italy, Turkey, Australia and United Kingdom, with a maximum discount of 10,000 yuan.
The reporter learned that this year, Southeast Asia has the highest discount for short-term tours. "Korea Jeju Island 5 days and 4 nights with group tours", "Singapore + Malaysia 6 days with group tours" and other lines buy one get one free, the price is only about 4,000 yuan, Thailand with group tours as low as 1,000 yuan, located in the center of Bangkok Roadless Hotel Indigo Bangkok as low as 6%. During the Double 11 period, tickets for popular attractions around the world will be pre-stocked as low as 5% off, special air tickets buy one get one free, global chartered buses will be discounted by 1,111 yuan, MSC Glory Cruise, Royal Caribbean Ocean Spectrum Cruise Annual Special Prices and other activities will be fully launched. High-star hotels in Sanya, Shanghai, Zhejiang and other popular destinations in China also participated in the event, Hyatt Shanghai on the Bund and Park Hyatt Ningbo started from 999 yuan per night, and Atlantis Sanya · Sea View Room was available for a limited time. In addition, invite four friends to help, and you can get a fission full reduction coupon of up to 1111 yuan (see the event rules for details).
0 yuan to place an order, hoard first and pay later
Ctrip launches travel "regret medicine"
Before 2019, the concept of "hoarding tourism" was just emerging, and now it has jumped to become one of the main tourism consumption patterns. The form of "stocking up first, then consuming" not only lowers the decision-making threshold for consumers when ordering travel services, but also makes it more convenient for consumers to flexibly arrange future travel plans.
On the occasion of this year's "Singles' Day", Ctrip simultaneously launched the "hoard now, pay later" function, further breaking the supply and demand barriers between merchants and consumers. This function supports users to "place an order at 0 yuan", and users can book hotel pre-sale packages (hotel group purchases) in advance, without paying immediately, and then charge the bill after making an appointment, and start paying in the next month. If the user's itinerary changes, the order can be cancelled without making an appointment, and the payment will be refunded to the original method, helping users to achieve a consumption experience of "stocking up first, easy to pay later", and traveling and hoarding without burden.
The reporter learned that the average validity period of Ctrip's hotel package products is 120 days, and the longest validity period is 1 year. At present, Ctrip's "stock now, pay later" product has covered 15 countries and regions around the world, covering an average of 90,000 hotel package products from 300 hotel groups every day. "In 2020, Ctrip's BOSS Live broadcast helped the industry survive the darkest moment and successfully built a 'hoarding of travel' consumption mentality through the way of hoarding goods in travel packages. Ctrip's launch of the 'stock up now, pay later' product will further break the information gap between supply and demand, solve users' worries about stockpiling, and help hotels lock in customers in advance to achieve a win-win situation." ”
This year, the major e-commerce platforms opened "Double 11" about a week earlier than last year, and the traffic and exposure available to merchant brands have increased accordingly, and the platform also hopes to use the event period to attract more consumers with preferential prices and increase profitability. The launch of "hoard now, pay later" products on travel platforms may effectively reduce consumers' decision-making costs, balance the balance between low-price discounts and service guarantees, and eliminate the worries of hoarding tourism products for users.
Fliggy's 11.11 upgraded to "Global Travel Festival"
The event covers nearly 200 countries and regions
On October 14, Fliggy announced that the 2024 Double 11 will be upgraded from the "Wonderful Travel Festival" to the "Global Travel Festival", which will officially start at 8 pm on the 14th. In 2024, the number of merchants and products registered for Fliggy's 11.11 will reach a record high, of which the proportion of outbound travel products has increased nearly twice compared to last year, and the destinations cover nearly 200 countries and regions. Fliggy's official live broadcast room will be broadcast live in multiple outbound travel destinations, and hundreds of bosses will be invited to give consumers large coupons and value-added products. From October 16th to November 11th, Fliggy's 11.11 will launch a number of calendar product flash promotions, and on the basis of the discounted price, Double 11 will be discounted.
During the Double 11 period, Fliggy also joined forces with Marriott, Accor, Hyatt, Hilton, Club Med, New Century Senbo, Shangri-La, Ascott, MGM, C&D, Dongcheng, Jin Jiang and other brands to launch nearly one million large-value coupons, consumers can enjoy corresponding discounts when booking calendar rooms or hotel packages after purchasing at prices ranging from 0.1 yuan ~ 11.11 yuan, among which calendar products can be reduced by up to 88 yuan and package products can be reduced by up to 500 yuan.
"Whether it is comparing the price under the same rights and interests, or comparing the rights and interests under the same price, the cost performance of Fliggy's 11.11 event products this year is basically the highest in recent years." Shuai Mengting, the person in charge of Fliggy's Double 11 project, said.
This year's Fliggy 11.11 also has a higher product richness. From Kanas in Xinjiang to Bomi in Tibet, from Svalbard in Norway to Queenstown in New Zealand, Double 11 event products cover nearly 200 countries and regions. New products such as International Fly, Car Rental Global Redemption Card, a number of international and domestic cruise redemption packages, and 5 European countries commercial vehicle chartered tour redemption will also be unveiled.
The rights and interests of Fliggy members have also ushered in a "rush hour". Fliggy will launch new ways to play "100 miles for free hotel stays" and "mileage inflation", so that Fliggy members can enjoy free travel products or promotions at a super high value.
Shuai Mengting said that this year's Double 11 Fliggy has also made great efforts in the fulfillment experience of event products, including the introduction of a more refined sales rhythm and inventory guarantee mechanism, "Consumers not only have a silky experience when placing orders, but also have a smoother experience when booking a trip." ”
Written by: Nandu reporter Xu Kun