Reading guide:With the continuous expansion of the market,The processing service industry has been a red ocean,Competition is becoming increasingly fierce,Manufacturers are facing unprecedented challenges and opportunities。 In this fierce competition, low-price competition and industry involution have gradually become the norm, resulting in the phenomenon that manufacturers' profits have been swallowed up and they have fallen into the quagmire of increasing income but not increasing profits.
In the face of the involution of the industry, Jiangyin Swift Rapid Prototyping Technology Co., Ltd., which has been deeply involved in the processing service industry for more than ten years, has its own countermeasures: focusing on product quality, focusing on high-quality service, establishing and maintaining batch after batch of old customers, and constantly improving its strength and standing out in the fierce market competition.
Hand in hand with Huashu to actively layout and achieve sustainable development
In the office of Swift 3D, Zhang Dao, general manager and technical director of Swift 3D, is communicating with customers on the phone about the use of products after delivery. "The small batch of prototypes you printed, the accuracy is well controlled, and the assembly is convenient and smooth, which is very good!" Zhang Dao was very pleased to receive such feedback.
Jiangyin Rapid Prototyping Technology Co., Ltd., located in the beautiful and rich Taihu Lake Plain, is an experienced 3D printing comprehensive solution provider, equipped with more than 100 domestic professional molding and processing equipment such as SLS, SLM, SLA, etc., with professional design and technical personnel, can provide a complete set of solutions according to customer needs, covering conventional nylon, fiber composite nylon, metal, photosensitive resin and other materials, and can provide vacuum casting, surface treatment and other whole industry chain services, can meet the needs of automobiles, Requirements for applications in multiple industries such as consumer goods, medical, and home appliances.
Zhang Dao introduced, 3D printing prototype can help customers greatly reduce production costs and shorten the time to market, with the customer's in-depth understanding of the application, the mechanical properties of the printed parts, fatigue resistance, harsh environment resistance and other more stringent requirements, I hope that 3D printing parts can not only meet the appearance requirements, but also carry out functional tests to further verify the effect of product design in the final use, and even directly use the printed parts for the production line of tooling fixtures and small batch production of products.
For the choice of upstream 3D printing equipment manufacturers, Swift 3D is particularly important. "3D printing equipment is directly related to the quality of finished products, has a vital impact on the production of enterprises, we uphold the attitude of being responsible for the end customer, control the production quality from the source, strictly evaluate the stability and printing quality of 3D printing equipment, and the printing efficiency, operating cost, safety and ease of use, return on investment and other aspects of the equipment have been investigated in multiple dimensions." Zhang Dao said.
In 2022, Xunjie 3D conducted in-depth research and evaluation of equipment manufacturers in the market, and finally chose to cooperate with Huashu Hi-Tech to purchase 1 Flight nylon equipment and 2 metal equipment. After the equipment was put into production, it has maintained an operating rate of more than 90%, and the monthly production capacity of the Flight equipment is about 120,000 grams, and its printing efficiency, printing quality and stability have been well received by customers.
"Farsoon's user reputation in the 3D printing industry, the printing efficiency, quality, stability and after-sales technical support capabilities of the equipment all meet our needs." Since 2022, the two sides have cooperated very happily, and have repurchased 5 sets of Huashu nylon equipment, and currently has a total of 6 sets of nylon equipment and 2 metal equipment of Huashu Hi-Tech, as well as 1 set of polymer powder management system FS-PMS-02P.
Provide value to customers
"There is no future for low prices, there will always be cheaper products than you, we must rely on our own product quality and quality service to conquer customers." In the view of Wang Zhenwei, deputy general manager and sales director of Swift 3D, customer-centric and personalized customization services according to customer needs are a major advantage of Swift 3D. This kind of personalized customization service can improve the added value of products, increase customer stickiness, and bring more repeat customers to the enterprise.
Wang Zhenwei introduced, "For example, this metal small aircraft heat sink is one of our typical cases of small-batch customization, and the customer has high requirements for deformation, and after many times of design and process optimization, the thin-wall requirements within 0.4mm are finally realized." ”
In order to meet the needs of customers more accurately, Xunjie 3D has set up a technical research team to deeply understand the customer's processing and use requirements for current products, and has formulated an exclusive processing plan. And cooperate with the technical support team of Huashu Hi-Tech to carry out multiple rounds of equipment debugging and explore the best process parameters; It overcomes the problems of easy deformation in the printing process of thin-walled parts, and ensures that the performance and surface quality of the workpiece after mass production meet the delivery requirements.
"After the first deliveries, the customer was very satisfied, and then one after another additional orders were placed, and the product has now been mass-produced in more than 10,000 pieces. We believe that repeat customers are the best proof of the quality of our services. Wang Zhenwei said.
There are many such customers, and more than 50% of the orders of Swift 3D are brought by repeat customers. Wang Zhenwei pointed out that customers need assured and guaranteed services, and price is not their biggest concern. Swift 3D adheres to the high ground of quality, refuses to be involved in the whirlpool of low-price competition, and has also spent a lot of effort in other aspects - for example, the introduction of the first batch of domestic new generation of digital galvanometer SLS efficient solution pFormics Plus 403P series, which is an efficient additive manufacturing solution launched by Farsoon Hi-Tech for the prototype industry, which is equipped with high-precision three-axis digital scanning galvanometer, the production efficiency is increased by more than 30% compared with ordinary SLS equipment, and can achieve extremely high-quality surface effects;
For example, strengthen the construction of corporate culture, put employee care in an important position, keep the core team personnel from losing, and ensure that customers continue to provide stable and high-quality services.
In the context of fierce competition in the processing service market, Xunjie 3D has chosen a more stable development path, not low-price competition, not following the trend, but down-to-earth, every step is solid and powerful. As Zhang Dao, the general manager, said, "We always have a sense of mission in our hearts, to give the best products to customers, so that the other party knows that the quality of 3D printing batch parts should be like this." ”