Yangtze River Business Daily reporter Huang Cong
"VOYAH Automobile's sales in September exceeded 10,000 units again, and it is charging towards the goal of 100,000 units this year."
On October 13, VOYAH Automobile's new pure electric mid-size SUV - Bosom Friend was officially launched, and at the press conference, You Zheng, member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Motor Group Co., Ltd., and Chairman of VOYAH Automotive Technology Co., Ltd., conveyed the company's determination to the outside world.
Recently, Dongfeng Motor Group (00489. According to the September 2024 production and sales report, VOYAH Automobile's sales in September reached 10,000 units, a year-on-year increase of 99.58%, and its monthly sales rose for five consecutive months, becoming one of the 12 new car-making forces in China with sales of more than 10,000 units.
In the first nine months of 2024, VOYAH sold 51,300 vehicles, a year-on-year increase of 88.5%, with a strong growth momentum.
On the pure electric mid-size SUV track, VOYAH HomoSomMate will also compete head-to-head with Tesla Model Y, NIO's Ledao L60 and ZEEKR 7X.
For example, VOYAH Auto said that VOYAH HomoMate is the first full-stack self-developed full-range 800V high-voltage silicon carbide platform, which brings a maximum range of 901 kilometers, far exceeding the 688 kilometers of Tesla Model Y.
Launched a charge to sell 100,000 units a year
VOYAH is a high-end intelligent electric vehicle technology company, founded in April 2019, and is the earliest electric vehicle brand released by Dongfeng Motor.
As a high-end new energy vehicle brand built by Dongfeng Group, VOYAH carries the dual mission of Dongfeng brand improvement and new system and mechanism exploration, and is the pioneer of Dongfeng Group in promoting the in-depth development of state-owned enterprise reform and promoting the high-quality development of state-owned enterprises.
In June 2021, VOYAH Automotive's first model, the VOYAH FREE, was officially launched, and deliveries began in August of the same year, covering more than 300 cities across the country.
It is worth mentioning that in November 2022, VOYAH announced the completion of the signing and delivery of the A round of financing agreement, with a financing of 4.55 billion yuan and a market valuation of 29.526 billion yuan after financing.
It is understood that there are 10 investors in this round of financing, with the joint investors being the state-owned enterprise mixed reform fund and Bank of China Assets, and the co-investors including ICBC Investment, ABC Investment, and Bank of Communications Yuanjing, Wuhan Economic Development Fund, Hubei High-quality Development Fund, Zhongxin High-tech Investment, Ganfeng Lithium, Xinwangda two industries and private capital.
Dongfeng Group also followed up on this financing, and after this round of financing, its shareholding ratio reached 78.89%.
In September 2021, VOYAH was included in Dongfeng Group's production and sales report for the first time, with annual sales of 6,791 units.
In 2022, VOYAH sold 19,400 vehicles, a year-on-year increase of 185.8%. Lu Fang, CEO of VOYAH Automotive, said that due to the impact of the epidemic in December, the company faced a huge shortage of personnel in operation and delivery, and the daily operation of sales stores across the country and the registration of users were greatly affected. It is believed that with the easing of the epidemic and the end of the Spring Festival holiday, the company's sales and service system will return to the right track.
In 2023, VOYAH will take a further step in sales of 50,300 units, a year-on-year increase of 159.08%, becoming one of the few car companies to achieve its annual sales target.
It is worth mentioning that since the launch of the brand in July 2020, VOYAH has released one new car every year. In April 2023, VOYAH Chasing Light was launched, forming a high-end product pattern of "SUV + MPV + sedan", completing the strategic layout of "three cars in three years, three categories in three years", and becoming one of China's new energy vehicle companies with the most complete product layout.
Previously, VOYAH proposed to anchor the "new target" of 100,000 annual car sales in 2024.
On April 9, 2024, VOYAH Automotive ushered in an exciting moment - the 100,000th vehicle officially rolled off the assembly line.
Recently, Dongfeng Motor Group released a production and sales report for September 2024, showing that VOYAH Automobile's sales in September reached 10,000 units, a year-on-year increase of 99.58%, and the monthly sales volume rose for five consecutive months, becoming one of the 12 new car-making forces in China with sales of more than 10,000 units.
In the first nine months of 2024, VOYAH sold 51,300 vehicles, a year-on-year increase of 88.5%, with a strong growth momentum.
You Zheng, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group Co., Ltd. and chairman of VOYAH Automotive Technology Co., Ltd., said that the sales volume of VOYAH Automobile in September exceeded 10,000 units again, and it is charging towards the goal of 100,000 units this year.
与Model Y、乐道L60正面交锋
It is not easy for VOYAH to achieve sales of 50,000 units in the fourth quarter, so what confidence does the company have?
Now, a new member has been added to the VOYAH family.
On October 13, VOYAH Automobile's all-new pure electric mid-size SUV, Bosom Friend, was officially launched and delivered immediately after its launch. A total of four models will be launched, all of which will be equipped with a small cockpit, a number of high-end intelligent driving assistance and CDC adjustable damping suspension as standard, with prices ranging from CNY 196,900 to CNY 236,900.
It is understood that as the fourth model after the VOYAH FREE, Dreamer and Chasing Light, the bosom friend is developed based on the new generation of VOYAH's self-developed pure electric platform, and is sold to the global market, and the global version is named "Courage".
The pre-order will start on August 30, 2024. According to VOYAH, in less than 30 days of pre-sale, VOYAH Soulmate's orders exceeded 15,000 units.
According to VOYAH, the arrival of VOYAH will not only expand the product matrix of VOYAH, but also form a synergy with models such as the Dreamer to help the brand's sales break through new heights.
According to the data, VOYAH Zhiyin is the first to use the full-stack self-developed global 800V high-voltage silicon carbide platform, with a maximum range of 901 kilometers. In terms of charging speed, VOYAH is equipped with 5C super fast charging technology, which can replenish 515 kilometers of battery life in 15 minutes.
On the pure electric mid-size SUV track, VOYAH Soulmate will also go head-to-head with models such as Tesla Model Y, NIO's Ledao L60 and Zeekr 7X.
For example, VOYAH Auto said that VOYAH HomoMate is the first full-stack self-developed full-range 800V high-voltage silicon carbide platform, which brings a maximum range of 901 kilometers, far exceeding the 688 kilometers of Tesla Model Y.
In terms of charging speed, VOYAH Soulmate is equipped with 5C super fast charging technology, which can replenish 515 kilometers of battery life in 15 minutes, and it only takes 10 minutes to charge 20%-80%. It takes about 40 minutes to recharge the Model Y from 10% to 80%.
"In contrast, the supercharging speed of VOYAH Zhiyin beats that of the Model Y, and the real 5C supercharging will completely dispel users' concerns about waiting for charging." VOYAH said.
A month ago, on September 19, the all-new VOYAH Dreamer was officially launched, with a price starting at 329,900 yuan.
It is understood that the all-new VOYAH Dreamer is positioned as the first MPV equipped with Huawei's Qiankun intelligent driving and Hongmeng cars, which is divided into four-wheel drive excellent Kunpeng version, four-wheel drive premium Kunpeng version, four-wheel drive flagship Kunpeng version and four-wheel drive flagship Qiankun version, each version is divided into PHEV (plug-in hybrid electric vehicle) and EV (electric vehicle).
According to Lu Fang, as of noon on September 19, the pre-sale orders for the all-new VOYAH Dreamer reached 21,462 units.
According to the data, the all-new VOYAH Dreamer is the first model jointly built by VOYAH Automotive and Huawei. In January 2024, the official account of VOYAH Automotive announced that the company and Huawei officially signed a strategic cooperation agreement, and the two parties will jointly create the ultimate intelligent travel experience based on the advantages of their respective fields and focus on user needs. Through the innovation and exploration of cooperative models in multiple fields, we will accelerate the large-scale commercialization of intelligent technology.
In addition to unveiling new vehicles, VOYAH Automotive is also setting its sights on overseas markets.
In June 2024, the Lantu brand will be officially launched in Spain; On September 13, the International Motor Show in Turin, Italy opened, and the global version of Lantu Soul Courage made its world debut.
"In 2024, Lantu will continue to expand its overseas scope, and will soon land in Slovakia, Germany, Portugal and other European countries, bringing smooth, comfortable, elegant and intelligent travel enjoyment to more European users." VOYAH said.
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