Guide
At the recent Chengdu Auto Show, BYD launched a new MPV "Xia", and the highlights of this car are not limited to the name! It is not only equipped with an advanced plug-in hybrid system, but also has a hard-core style in terms of exterior design, which can definitely attract the attention of many young consumers. Want to know how strong this new car is? Read on!
The new Natsu MPV was unveiled
With the continuous expansion of the automobile market in the eastern countries, all kinds of new models in the domestic automobile market are also emerging in an endless stream, which also greatly enriches the choices of consumers. Recently, at the Chengdu Auto Show, there is also a new model officially unveiled, that is, the new MPV model "Xia".
The "Xia" is different from ordinary MPV models, it is actually BYD's own model. I believe that everyone will be familiar with this brand. As a domestic automobile manufacturer, BYD has strong strength in the automobile market of a large country in the East.
And the appearance of this "summer" has also attracted a lot of attention, after all, BYD is a company with a lot of heritage, and the quality of its products is also well-known. And the appearance of "Summer" this time also made everyone have a strong interest in it.
So as a new MPV model, what are the highlights and characteristics of "Xia"?
In terms of size, compared to the Denza D9 (length, width and height of 5250/1960/1920mm, wheelbase 3110mm), the size and wheelbase of the "Xia" are much smaller, only the width is slightly wider than the Denza D9.
The spacious interior space is also one of the biggest features of MPV models. But even so, it still can't hide the charm of "Summer", and even increases the mobility of "Summer".
So as a new MPV model, what are the highlights and characteristics of "Xia"?
summer
When it comes to the positioning of "summer", it has to be a plug-in hybrid MPV. And in terms of power, "Xia" is also equipped with BYD's fifth-generation DM plug-in hybrid system.
And in terms of transmission system, the "Xia" also adopts the design of a 1.5T engine and an electric motor, and there is also a 38kWh lithium battery pack for power support.
As a plug-in hybrid MPV, pure electric range is naturally indispensable. The new car also gives a pure electric range data of 145km in this regard, and the fuel consumption is only 6.5L per 100km.
And such an excellent powertrain and range will undoubtedly make this new car shine in the market. The "Xia" equipped with this power system will also become another eye-catching member of the BYD family.
In terms of appearance, "Xia" adopts the current popular hard-style design style, and the body lines are simple and bright. The front face adopts the design language of the dynasty family, with a front grille similar to that of the Denza D9, and the C-shaped daytime running light elements are added to the headlight cluster.
The lower part of the bumper is also adorned with a full-size chrome trim plate, and there is also a black plastic trim underneath. The overall shape is tough and powerful, and it reveals a domineering spirit.
In particular, the floating roof design and silver guard plate decoration on both sides of the wheel arches make the "Xia" reveal the atmosphere of an off-road MPV. At the rear, the "Summer" is more understated, with an L-shaped interior of the taillight cluster and a chrome guard under the tailgate.
In terms of interior design, "Xia" adopts a streamlined design language, and the interior lines are smooth and natural. The floating multimedia display above the center console is very eye-catching, and the design of the full LCD instrument cluster is very high-tech.
The seat adopts a two-tone combination, and also adds hollow design elements to increase the visual layering. In terms of configuration, "Xia" is also very powerful, and its booking reference price ranges from 289,800 to 350,000 yuan.
Such a conscientious pricing strategy is believed to attract many consumers, coupled with its excellent quality and practicality, it can be said that the future of "Xia" is very promising.
So in the face of the strong rise of "Xia", how will its competitor Denza D9 perform?
DENZA D9
As one of the most representative models of the DENZA brand, the DENZA D9 also occupies a high share in the plug-in hybrid market.
At present, its latest model D9EVO has been launched, and the price is also given 339,800 yuan - 399,800 yuan. In contrast, the pricing strategy of "Xia" is more attractive, and may even further erode the market share of the DENZA D9.
In addition, there is not only a difference in pricing between DENZA D9 and "Xia", but also a big difference in the overall positioning. Because the DENZA D9 is more inclined to business use, the exterior and interior design are biased towards business style.
The "Summer" is different, the appearance of the "Summer" is tough and powerful, and the interior design is also more youthful and fashionable. Coupled with its conscientious pricing strategy, it will even directly impact the position of the DENZA D9 in the plug-in hybrid MPV market.
So as BYD's first MPV model, what surprises will "Xia" bring us?
Biggest competitors
When it comes to the most fierce competitor to the "Xia", it is the E9 PHEV launched by GAC Trumpchi. Although GAC Trumpchi is also one of the strongest brands in the domestic automobile market, the E9 PHEV, as a plug-in hybrid MPV under GAC Trumpchi, does not have a significant advantage in the market.
The E9 PHEV is also very powerful in terms of configuration, and the starting price is only 319,800 yuan. Although the starting price and equipment are not inferior to the "Xia", the exterior design of the E9 PHEV is completely different from the "Xia".
The E9 PHEV features a fastback design with sleek exterior lines and family-style design elements. Although this design style is in line with the current aesthetic trend of young people who like sports fashion, it is discounted in terms of interior space.
And its size is also smaller than the "summer", and it cannot meet the space needs of the MPV category. What about the all-new VOYAH Dreamer PHEV?
As a new MPV model launched by Foton Motor, the all-new VOYAH Dreamer PHEV can be said to have a very high reputation and popularity. In addition, the all-new VOYAH Dreamer PHEV has also achieved good sales results after its launch in the market.
Its starting price ranges from 329,900 yuan to 439,900 yuan, and it can be called all-round in terms of configuration. However, in contrast, its positioning is higher than that of the "Summer", so the new VOYAH Dreamer PHEV is undoubtedly more oriented towards the business sector.
And even its exterior and interior design style is biased towards business. While this design style is also in line with the needs of its internal customer base in the business field, it limits its wider coverage of consumer groups.
As one of the most potential and competitive in the new MPV field, the birth of "Xia" will undoubtedly further enrich BYD's MPV product line.
epilogue
BYD's "Xia" is really eye-catching with its excellent powertrain, stylish exterior design, and affordable pricing. In the MPV market, it is worth looking forward to whether it can break the existing pattern and challenge competitors such as the Denza D9. Do you think "Summer" will be able to shine in the market? Welcome to leave a message in the comment area and like and support your views!