Nezha Automobile, which was once the new force "selling the crown", is no longer in the limelight! There has been no progress in the IPO, and it has been repeatedly exposed as salary arrears.
On October 16, a netizen with a certified information as an employee of Nezha Automobile posted on social platforms: "Nezha Company's salary last month was not paid normally, and the company owes a lot of money to suppliers, so I advise everyone to buy Nezha Automobile cautiously." ”
Source: Social platforms
In fact, this is not the first time that Nezha Automobile has been exposed to wage arrears.
has been exposed to wage arrears many times
On October 16, Nezha Automobile responded to a reporter from the China Securities Journal that the company's front-line employees and factory workers were paid wages on time. Recently, the company's middle and senior management are adjusting the salary structure, and only a few salaries are slightly slower.
However, a reporter from the China Securities Journal learned from Nezha Automobile employees that they had not received their wages at noon today, but they received 50% of their wages in the afternoon.
In fact, this is not the first time that Nezha Automobile has been exposed to wage arrears. In February this year, Nezha Automobile was exposed to postpone the payment of year-end bonuses, and the payment of provident funds and wages was also postponed.
At that time, Daniel Zhang, CEO of Nezha Automobile, responded in a timely manner on social platforms, and emphasized: "Since 2016, we have never cashed out employees' salaries, bonuses, and social security one day later. Last year was so difficult, and we didn't think about cutting salaries or laying off employees. Maybe a small number of employees in the company are not used to living a hard life, and it seems that it is necessary to pass on the cold to everyone. ”
Source: Daniel Zhang Weibo
In April this year, Nezha Automobile received an investment of 5 billion yuan for investment in product research and development and technological innovation, and the expansion of the intelligent network R&D center to promote the expansion of automobile exports.
The three-year loss exceeded 18.3 billion yuan
Since the failure of the IPO of the Science and Technology Innovation Board in 2020, in June this year, Hezhong New Energy Vehicle, the parent company of Nezha Automobile, submitted IPO application materials to the Hong Kong Stock Exchange, but so far, there has been no clear progress.
At present, Nezha Automobile is not profitable. According to the prospectus, in 2023, Nezha Automobile will achieve a revenue of 13.555 billion yuan and a loss of 6.867 billion yuan. In fact, Nezha Automobile's losses have been expanding in recent years, with a net loss of 4.84 billion yuan in 2021, a net loss of 6.666 billion yuan in 2022, a net loss of 6.867 billion yuan in 2023, and a total loss of 18.373 billion yuan in three years.
Image source: Prospectus
In 2022, Nezha Automobile will win the sales championship of new forces with an annual sales volume of more than 150,000 units.
And now, the scenery is gone.
With the intensification of competition in the new energy vehicle market, intelligent driving has become an important selling point, and Nezha Automobile's stamina is particularly insufficient.
Since 2023, Nezha's automobile sales have declined one after another, falling out of the first camp of new forces. In 2023, Nezha Automobile will deliver 127,500 vehicles, a year-on-year decrease of 16%, ranking fifth in the sales list of new forces, and the only new force with declining sales. Among them, in December 2023, Nezha Automobile will rank seventh among the new forces in terms of deliveries, with only 5,135 vehicles delivered.
In September this year, Nezha Automobile delivered 10,118 vehicles, down 23.4% year-on-year and 8.06% month-on-month, ranking seventh in the sales list of new forces, and the only company in the top seven lists that declined both year-on-year and month-on-month.
From January to September this year, the cumulative sales of Nezha Automobile were 85,900 units, only 28.63% of the annual delivery target, less than three percent. At the 2024 Nezha Automobile Value Chain Conference, Daniel Zhang clarified Nezha Automobile's sales target for 2024: global sales of 300,000 units, of which domestic sales are 200,000 units and overseas sales are 100,000 units.
The name is not grounded?
Some people say: Nezha cars don't sell well because the name is not down-to-earth enough.
Previously, Zhou Hongyi, an investor in Nezha Automobile and the founder of 360, had repeatedly expressed his dissatisfaction with the name of Nezha Automobile. He once bluntly said in the live broadcast that Nezha's car was strangely named. At the Beijing Auto Show, Zhou Hongyi also mentioned again that he hoped that Nezha Automobile would change its name.
Daniel Zhang responded that Nezha's brand name is very good and has personality, but it is not well operated. Changing the name is a very big matter for car companies, involving brand registration, declaration, overseas markets and the transition of new and old customers, which is a very complex system engineering. "I'm going to launch a survey, listen to everyone's opinions, whether to change, what to change, and which models to change." Daniel Zhang said.
After an online vote, Daniel Zhang said: "Nearly 50% of people support Nezha Auto to change its name, but I don't really want to change it. ”
For the former new force "selling the crown", it is most appropriate to use "ups and downs" to describe the recent situation of Nezha Automobile. And this also means that it is not easy for Nezha Automobile to switch from the initial B-end market and low-end models to the C-end market and the mid-to-high-end market. In addition, in the white-hot stage of intelligent driving competition in the industry, the competitiveness of Nezha's automobile-related technologies is slightly insufficient.