On October 15th, Wei Jianjun of Great Wall Motors accepted an interview with Deng Qingxu, president of Sina Finance, and his advice may be contrary to his ears, after reading Wei Jianjun's interview, he realized that China's automobile industry is not so strong, so many car circle bosses, Wei Jianjun is one who dares to tell the truth!
Chinese cars going to sea look like they were okay to us, Deng Qingxu asked Wei Jianjun to give a score, but guess how many points he scored? He said that if he is realistic, he has a score of 10 out of 10, and I think the current situation is about 3 points.
At first, I couldn't understand it, after all, from last year's data, the mainland's automobile exports surpassed Japan and became the world's first. This year's data has also been good. And many people who have been to Europe say that Chinese cars can be seen everywhere, and foreigners are also full of praise for Chinese cars. So why did Wei Jianjun give such a low score?
And such a low score is not that Wei Jianjun is empty-mouthed, but that they pull out every day to make a comparison, and this score can't be higher. Moreover, Wei Jianjun believes that Chinese cars are actually only selling products overseas, not brands. The price is too low.
I think all of our current products in China are not sold brands, they are all sold products, and there is not much premium. Hyundai sold more than 6 million cars in the world Last year, our (automobile) industry seemed to have a profit of 60 billion, but there was a lot of water in the 60 billion profit, and there was a lot of state subsidies. The Chinese car rating given by those international evaluation agencies, the quality of our (Chinese automobile) products has improved rapidly, we are more reliable than United States cars, better, fewer faults, and we have fewer faults than United Kingdom cars.
Moreover, most of China's current exports are complete vehicles or parts assembly, which has no advantages at all.
The reason why Wei Jianjun scored such a low score is not simply based on sales data, but also pays more attention to the brand influence and premium ability of Chinese automobiles, but these two pieces do not seem to have any advantages at home or abroad. It's no wonder that they scored such a low score. But the truth is true.
Therefore, whether at home or abroad, many car companies are fighting price wars, and even selling cars at zero profit, and such behavior not only hurts the entire Chinese auto industry, but also hurts us as consumers in the long run.
It is very likely that we will directly buy the out-of-print car, our car is still there, but the car factory is gone, and we can't find a place to repair it.
So a lot of used cars have to be turned directly into scrap metal. There will also be car companies that will go bankrupt in the future, so in the short term, this kind of price war allows us to take advantage, but in the long run, it is a loss.
The cost of these cars in the future is immeasurable, and under the pressure of these costs, the quality of the car is also likely to be fake, as Wei Jianjun said, the current automotive industry has some false performance standards. Some people say that 1,200 kilometers can only run 600 kilometers, which is an exaggeration.
For automobiles, quality and safety are very important to us! And this needs to be controlled by cost, and blindly cheap is not a good thing. If you want to talk about car companies that may fall in the future, Wei Jianjun is not shy about it, he said that these three types are companies that will fall in the future.
And this is why we see that there is a lot of water in the profit of 60 billion yuan in China's auto industry, which is actually not as good as the profit of a foreign car company.
Of course, our country does not have no advantages, such as the battery industry chain and algorithms, we are doing very well. It's just that there is still a certain gap between the field of internal combustion engines and the quality of the whole vehicle and the world's leading level.
And in which direction should the future car companies develop, he said not only to go out but also to go far. Wei Jianjun is now 60 years old and has worked in the automotive industry for nearly 30 years.
He has not only Great Wall Motors in his heart, but also does not hesitate to praise them in the face of China's excellent car companies. And from the behavior of rewarding the righteous and brave white car man some time ago, it can also be seen that the Great Wall is a responsible enterprise. I wish Great Wall Motors a better and better future as well. What do you think about this? Welcome to leave a message in the comment area to discuss