In the past "Eleventh" Golden Week, the report card of Chibi City's cultural tourism was refreshed again, and the 7-day tourist reception volume and total tourism revenue increased by more than 30% year-on-year compared with last year. Among them, it is inseparable from the hard work of the cultural and tourism department, including dozens of "top" artists of the Chinese elderly art troupe who walked into Chibi before the festival, injecting new vitality into the integrated development of Chibi culture and tourism. "Top stream" is the abbreviation of top traffic, which refers to extremely famous people, things or content, and has strong influence and appeal. During their stay in Chibi, the artists not only performed in special performances to convey the power of art, but also improvised when visiting scenic spots such as the Chibi Ancient Battlefield of the Three Kingdoms and the Ming and Qing Dynasty Stone Streets of Yanglou Cave, and did not hesitate to praise the history, culture and natural scenery of Chibi. In the whole event, the artists incarnated as the "cultural tourism recommendation officer" of Chibi, promoting Chibi and promoting Chibi, Xinhuanet conducted an online live broadcast of the whole event, and a number of mainstream media platforms and commercial accounts such as central media and provincial media carried out full-matrix promotion, giving full play to the drainage role of "top stream" and attracting more people to pay attention to Chibi and come to Chibi. In recent years, the cultural tourism market has been booming, and "poetry and distance" has become a rigid demand of the public. Cultural tourism around the country have "enlarged the move", I have appeared before you sing, and to put it bluntly, it is to "grab people" and "grab traffic". Xianning, how to be invincible in the "drainage" war of the cultural tourism market? Recently, from the perspective of Chibi, with the influence and appeal of national-level artists, it fully demonstrates the long historical accumulation, profound cultural heritage and beautiful natural scenery, which is a successful example of "drainage" by leveraging the "top stream". From a distance, Zibo's "barbecue Ziwei", Harbin's "Frozen", Tianshui's "hot and hot" and other well-known small cities "hot out of the circle" cases also rely on the phenomenal "top stream" to quickly attract traffic to the cultural tourism market. In the final analysis, they all have one thing in common, based on the advantages of local resources, and focus on a "point" to make precise and continuous efforts. At the same time, in line with the general trend of media integration and development, through traditional media, social platforms, live broadcast platforms, short video platforms and other all-media matrices, it creates a hot atmosphere for "hot models". Ancient battlefield, green brick tea, osmanthus, hot springs, bamboo sea...... Xianning has a number of distinctive cultural tourism business cards, and has created a number of popular check-in places such as Xiangcheng Ski Hall, Jiayu Sleepless City, and Tongcheng Yaogushan Guyao Village, building a new pattern of all-season all-for-one tourism. Let us learn from the successful experience of the "top stream" effect, strike while the iron is hot, continue to improve the "heat value", and make full preparations for catching the "pouring wealth". (Wang Limin)
Source: Xianning released WeChat public account, Xianning Daily
Editor: Xu Zhixiang
Review: Hong Wei Producer: Zhu Fengjin
Producer: Xianning Daily Network Media Center
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