In recent years, Maitreya City has been accelerating the pace of integrated development of agriculture, culture and tourism, relying on the pleasant natural ecology and mature cultural tourism industry format to make up for the shortcomings of the development of the whole industrial chain of agriculture, culture and tourism.
Recently, in the chicken street shop community of Dongfeng Farm in Maitreya City, a Spain-style homestay invested and renovated by Bairui Blue Agricultural Planting (Yunnan) Co., Ltd. has been built, with quiet courtyards and exotic decorations reflecting the surrounding houses.
[Bairui Blue Agricultural Planting (Yunnan) Co., Ltd. Investment Development Consultant Zhu Lan]: Because Maitreya is a young city, it is very attractive to young people to travel (charm), plus Dongfeng Yun is a landscape very similar to Spain and Morocco (scenery), so we want to build a homestay here that is close to Spain (architectural style).
The development of homestays around the scenic spot not only undertakes the tourists attracted by the scenic spot, but also plays a role in promoting the integrated development of the local primary, secondary and tertiary industries. Based on the whole grape industry chain, the Dongfeng Farm Community Management Committee has made efforts in terms of policies, demonstration sites, publicity, and brands, revitalized various resources such as urban and rural idle houses, and developed homestays around the scenic spot to attract tourists to stay and start a business and live.
[Zhu Lan, Investment and Development Consultant of Bairui Blue Agricultural Planting (Yunnan) Co., Ltd.]: After turning the house into a homestay, it should be able to bring a new tourism highlight.
[Li Hongwei, a resident of Jijiepu Community]: At that time, I wanted to be close to such a good environment as Dongfeng Yun, so I demolished the old house to build this homestay, and the business is still very good, reaching or even exceeding my expectations at the time.
In recent years, the Dongfeng Farm Community Management Committee has helped the grape industry to improve quality and efficiency with science and technology, integrated resources to develop wine intensive processing, and improved the long-term mechanism of linking agriculture with agriculture and benefiting agriculture while promoting the efficiency of grape series products, so as to leave the value-added income of the tourism industry to the local people. At the same time, Dongfeng Farm has introduced a number of leading enterprises to settle in, cultivated a number of high-quality local enterprises, and some local wineries have changed their thinking, abandoned a single industrial development model, and started a rural tour to enhance the experience of tourists.
[Guo Xingzhu, General Manager of Dongfeng Manor Winery]: When you come to the winery, you can also visit the winemaking process in the wine cellar, experience the wine making process, and feel the breath of wine culture.
[Le Qingling, Deputy Director of Dongfeng Farm Community Management Committee]: There are 1 national 4A-level scenic spot and 1 national agricultural tourism demonstration site in the region, 2 modern grape science and technology demonstration parks, 9 wineries and 26 wineries. As of August this year, Dongfeng Yun has received more than 1.2 million tourists and achieved an operating income of 137 million yuan.
At present, it has formed a new fashion to live in Maitreya, live to feel the natural scenery, and quietly experience "there is a life called Yunnan". In line with this trend, some towns and villages in Maitreya City have planned the integrated development layout of agriculture, culture, tourism and sports, closely following the local characteristics of ethnic culture and red culture to highlight the attractiveness of cultural brands. It is in this context that Fayishao Village, Xisan Town, vigorously develops rural tourism, and has built a school-local cooperation model with Kunming University of Science and Technology and other universities, attracting multi-level and diverse groups to come to live, study and start businesses, injecting new vitality into the local development.
[Zhang Siyu, graduate student of Kunming University of Science and Technology]: All kinds of customs and customs are very representative of our design thinking, or the extraction of elements.
Fayi Whistle Village is an important node of the tourist ring route of the three towns of Xi. Xisan Town has created a unique literary and artistic village here, combining village governance with university research and literary exchanges, promoting the in-depth development of the integration of agriculture, culture and tourism, and opening up a new situation for tourism development.
[Ye Chao, Secretary of the Party Committee of Xisan Town]: Through the integration of agriculture, culture and tourism to drive development, the number of tourists has been rising in recent years, reaching 1.6 million last year, and is expected to exceed 1.8 million this year, directly driving the employment of more than 3,000 people. At the same time, it also drives the development of the village collective economy, and the villages around the location of the two 4A-level scenic spots will have a collective economic income of up to one million.
At present, the cultural and tourism industry of Maitreya City has been fully integrated into the local production and life, guided by customer needs, making every effort to do a good job in the reception of tourists, launching various cultural and tourism activities and sports events in season, and continuing to polish the gold-lettered signboard of "Celebrating the Hometown, Blessed Maitreya", so that tourists can fully experience Maitreya's unique urban "slow life" and colorful rural life. From January to August this year, the number of Maitreya tourists reached 12 million, and Maitreya has become the "poetry and distance" that the majority of tourists do not want to leave, and they still want to come.
Wang Jie and Yang Chenxi (correspondents: Zhou Jian and Pan Jinxiu) report