The increasingly crowded new energy track has a name that is more worthy of everyone's attention, Zero Run. From quantitative change to qualitative change, Leaprun's products have formed a certain reputation and have been recognized by the market. From January to September this year, the cumulative sales volume of Leapmotor reached 172,000 units, ranking among the top three in China's new car manufacturers. Especially in September, Leapmotor hit a new high with 33,000 units per month, standing firmly in the 30,000 monthly sales club.
The sales magic of Leap? Simple eight words: self-developed in the whole domain, good but not expensive. At present, Leapmotor has successfully launched the C-series models based on the LEAP 3.0 technology architecture, C16, C10, C11 and C01. These models for family users can reach a monthly sales scale of 30,000 yuan, which can be said to be a strong proof of Leap's technology and quality.
Now, Leap has taken another step forward. ON OCTOBER 14, WITH THE THEME OF "A LEAP FORWARD", LEAPMOTOR WAS UNVEILED AT THE 90TH PARIS MOTOR SHOW. This step of LeapRun refers to another important iteration of its self-developed technology, and the technical architecture of Leaprun will be upgraded from the current LEAP 3.0 to LEAP 3.5.
Leaprun emphasizes that LEAP 3.5 is super intelligent and super integrated. Based on the LEAP 3.5 architecture, Leapmotor's first series B series and the first car of the series, the B10, were born.
The B10 ushered in its world premiere in Paris, but more importantly, it is still a product that makes users feel happy.
Pouring global resources, the B series is an important part of Leapmotor's globalization strategy
Zhu Jiangming, CEO of Leapmotor, told the media at the Paris Motor Show that if it wants to survive, Leapmotor must become a global car company. In this step, Leaprun borrowed the power of Stellantis Group to open a new model of reverse joint venture. Last year, Leaprun decided to cooperate with Stellantis Group on an asset-light operation model, and on this basis, the two parties established Leaprun International, a joint venture company.
Zhu Jiangming, CEO of Leapmotor
As Leapmotor's first global car, the B10 has global safety and environmental standards as well as global manufacturing quality. It is reported that the design of the vehicle meets the EU certification standards, and the EU standards are also the world's most stringent automotive certification standards. At the same time, Leapmotor has in-depth cooperation with the Maserati team of Stellantis Group to ensure that the B10 and even the entire B series models can achieve both comfort and handling, so as to meet the diversified needs of global users.
With the help of Stellantis Group's global channel network, after-sales service system and other commercial resources, Leaprun has been able to break through the overseas market faster than its competitors. At present, Leapmotor has more than 200 dealers in 13 European countries, and Leapmotor plans to set up 500 sales points in Europe by 2025.
The empowerment of global partners is to help Leapmotor sell cars better, and the core is still product competitiveness. The B-series, which is designed for young users around the world, is designed to be a new energy product with a cutting-edge level of intelligence.
The B series has intelligent hardware and software that is rare in the same class. Taking B10 as an example, in terms of intelligent driving, it is equipped with lidar and Qualcomm's newly launched 8650 intelligent driving chip solution, which can realize high-speed and urban automatic navigation assistance, and the intelligent driving hardware is comparable to that of a 500,000-level intelligent luxury car; In terms of intelligent cockpit, B10 uses 8295 chip, providing a silky car machine experience comparable to that of a mobile phone, and after the voice assistant is connected to the cloud model, the overall intelligent cockpit experience will be more intelligent, anthropomorphic and convenient.
The B10 is the first model under the global architecture of LEAP 3.5, and Leapmotor plans to continue to expand the B-series lineup by 2025 with three more new models. "We believe that the B Series will propel Leapmotor to occupy an important position in the global mainstream automotive market." Zhu Jiangming said.
The technical architecture has been further advanced, and Leap Forward to "Global Self-research to Build an International Brand".
The first half of the new energy competition is electrification, and the second half is intelligent. Whether a car is intelligent enough will be the core of the competition of car companies, and the architecture of a car is the foundation of intelligence, and the degree of integration of a car is actually the foundation of a company's self-developed technology.
As we all know, the LEAP3.0 technology architecture is based on the four-leaf clover central integrated electronic and electrical architecture, and integrates global safety/design standards, CTC2.0 technology, a global 800V high-voltage silicon carbide fast charging platform, high-end intelligent driving and intelligent cockpit system, including a complete set of intelligent electric vehicle technology solutions, representing the comprehensive core technology layout of intelligent electric vehicles.
As the latest self-developed achievement of LeapRun, the LEAP 3.5 technical architecture iterated on the basis of LEAP 3.0 adopts a central integrated controller with a higher degree of integration. It adopts a higher-integrated all-in-one electric drive system and a new generation of 27-in-1 super integrated thermal management system of Leapmotor, and the deep integration of these core technologies can only be achieved with multi-module self-research capabilities.
As mentioned earlier, the B-series equipped with the LEAP 3.5 technology architecture is the next growth point of Leaprun. The key to supporting Leaprun's leapfrog development is still Leaprun's own deep self-research foundation. Leapmotor's self-developed strength is obvious to all, and it has successively launched the industry's first 8-in-1 electric drive, the industry's first mass production of CTC battery-chassis integration technology, and the industry's first four-domain integrated electronic and electrical architecture.
Leaprun's insistence on self-development of core components has brought a cost advantage to the brand's products that are difficult for competitors to achieve. Especially in today's environment of slowing global electric vehicle sales and intensifying involution competition, more efficient cost control can have a greater chance of survival.
According to industry-related analysis, in the field of R&D, Leapmotor has promoted the self-developed driver software and hardware in the whole domain, and has achieved a platform generalization rate of up to 88%, reducing costs; In terms of production, Leapmotor has further improved its cost control capability through self-development and self-manufacturing of core components (including new energy vehicle architecture, electronic and electrical architecture, battery system, electric drive system, intelligent cockpit system, and intelligent driving system), which account for more than 60% of the vehicle cost.
Only in this way can Leaprun fulfill its promise to users: to always provide users with good and inexpensive products. For the same price, Leapmotor has the ability to provide higher configurations; With the same configuration, Leapmotor is confident to offer a lower price. It can be said that the happiness promised by Leap to users is never groundless.
With the start of the global conquest of the B series, Leapmotor has taken another step towards the dream of "building an international brand through global self-development".
At last
Stellantis Group CEO Tang Weishi called Leaprun one of China's fastest-growing and impressive new forces. Stellantis' partnership with Leap was formed in October last year. At that time, the focus of the market was all on ideals and questions. Today, a year later, Leap has established itself in the 30,000-unit monthly sales club, which has become an unavoidable name on the sales list.
Zero's counterattack was enough to get some people excited. But the zero run is still the same zero run. Since the delivery of the S01 in 2019, Leaprun has not had too much work, is not in a hurry, and has gone its own way step by step. "Frankly speaking, there are only 4,000 units of the C10, but every month is a little more than last month, and this month is expected to exceed 10,000." Zhu Jiangming mentioned the C10 launched in April this year at the Paris Motor Show, and its price band of 100,000-150,000 yuan has always been the most fierce market in the auto market.
However, Leapmotor has already spelled out a path, relying on the cost advantage of global self-developed drive technology and overseas market expansion strategy. This will not only support its profitability, but also support Leapmotor to go global and become a truly global car company.
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