During the National Day holiday, "Village Super" returned to the short video hot search list again with a new competition, becoming a popular destination for people to travel.
On the evening of October 1, the first Guizhou "Village Super" and "Belt and Road" International Friendship Match and Guizhou-Guangdong-Hong Kong-Macao Greater Bay Area "Village Super" Football Friendly Match officially opened. Subsequently, a number of football teams at home and abroad brought wonderful and fierce games to the fans on the "Village Super" football field.
Rooted in the folk and blooming in the field, the "Village Super" football game attracts the attention of the whole country and even the world like a magnet with its strong local flavor and competitive charm. From October 1 to 7, Rongjiang County, Qiandongnan Prefecture received a total of 499,000 tourists, a year-on-year increase of 22.6%, and achieved a comprehensive tourism income of 602 million yuan, a year-on-year increase of 19.7%.
At the "Village Super" stadium, Rongjiang No. 1 Middle School and Beichuan Middle School (Sheep's Horn) football team played a friendly match. (Photo by Pan Shaoping)
As the last batch of poverty alleviation counties in the country, Rongjiang County has always adhered to the close combination of high-quality development and meeting the needs of the people for a better life, and after the "village super" exploded out of the circle in May 2023, it attracted a total of 12.2596 million tourists and achieved a comprehensive tourism income of 13.534 billion yuan.
Give full play to the comparative advantages and stimulate the endogenous motivation of the cadres and groups
"I used to think that the mountains were very high and the outside world was far away, so I didn't dare to have ideals, but I was worried about the future of the dolls, and I couldn't make a living in the field like us." In an interview, Tang Zhisheng, a member of the "Village Super" football team in Liangwang Village, Liangwang Township, Rongjiang County, expressed the hesitation and helplessness of several generations of Rongjiang people.
In the face of various congenital deficiencies and historical problems, Rongjiang has found a "new way" to develop digital new media to empower rural revitalization in the main strategy of focusing on the "four new" and "four modernizations", and innovatively put forward the "three new farmers" development concept of turning mobile phones into new agricultural tools, data into new agricultural materials, and live broadcast into new farm work, and cultivating 12,800 positive energy new media accounts from left-behind women, returned youth, village cadres and other groups, making them a "vanguard army" that gathers the strength of the masses.
In the planting base of Luo Han Guo in Tongtuo Village, Renli Shui Township, Rongjiang County, the local anchor promoted Luo Han Guo live in the field. (Photo by Pan Shaoping)
Since 2021, Rongjiang has planned 5 urban IP shaping activities, and finally found advantageous resources such as football, intangible cultural heritage, and food, and successfully made the "village super" out of the circle in the sixth planning in May 2023. Respecting the people's main body, people's democratic creation, people's democratic push, and people's democratic connection have enabled Rongjiang to find the right balance between the party committee and the government and the masses.
"It is difficult for foreign tourists to stay in the hotel, so they can come to my house for free......" With the initiative of Pan Minglu of Chemin Street in the WeChat chat group, the county's cadres and masses spontaneously provided more than 3,000 temporary beds.
The "two committees" of Pengbei Village, Xinghua Township, organized and mobilized 30 embroidery girls to produce "village super" cultural and creative products together, and drove the embroidery girls to increase their income and get rich through stall sales and live broadcasts; Pan Fayong and Gong Lianglan were the first batch of young people who returned to their hometowns to start their own businesses after the "village super", and returned to their hometowns to open batik and embroidery studios; In 2023, the village's non-heritage industry will have a total income of 800,000 yuan, an increase of 11.74% in per capita income, and a year-on-year increase of 93.97% in the village's collective economic income.
In Gaopai Village, Xinghua Township, Rongjiang County, new media anchor Yang Qinlan (second from left) led the masses to create cultural and creative products. (Photo by Pan Shaoping)
Party members and cadres, ordinary people, and traders...... Everyone has found their "position" in the "village super", and under the drive of party organizations at all levels, each independent individual is closely united and condensed into a main body of development.
Change the style of work, strong service, and excellent development environment
"In addition to the ball game, what else is there to do in Rongjiang?"
"Is there a through train from the high-speed rail station to the 'Village Super' stadium?"
Faced with the different needs of tourists and local people from all over the world, party members and cadres in Rongjiang County took immediate action. Through a series of measures such as carrying out joint inspections of municipal supervision and law enforcement, setting up "village super" health consultation points and party and mass warm-hearted service stations, we continue to meet the different needs of various ethnic groups and groups.
In order to enhance the experience of tourists, Rongjiang has opened a "village super" bus line, scientifically planned 12,376 parking spaces and a number of temporary stalls, and gradually realized the "change of shape in attack and defense" in urban management capabilities and the needs of the masses; Law enforcement cadres help melon farmers carry burdens and find stalls...... One touching moment after another, Rongjiang's image of "political communication and harmony" became popular all over the Internet.
Rongjiang County, Guizhou "Village Super" Procurator Workstation, procuratorial cadres and police for the masses to popularize the law. (Photo by Pan Shaoping)
"We have put the fair, enthusiastic and energetic concept of 'village super' into government services, and created the brand of 'Rong Yiban' to realize the one-time handling of enterprise-related affairs." Fan Xiaoqing, Secretary of the Party Group of the Rongjiang County Government Affairs Service Center, said.
In addition, Rongjiang has also set up Guizhou's first business environment complaint supervision center in the county procuratorate to solve business problems in real time through a combination of online and offline.
Since the popularity of "Village Super", Rongjiang has added 41 new investment projects, added 1.147 billion yuan of industrial funds in place, and reached the "Village Super" brand signing cooperation with more than 30 well-known enterprises, so that the "people" are both rich in pockets and rich in heads, and truly realize that the government is promising, the market is effective, the society is loved, the science and technology is capable, and the development environment is better.
Transform traffic dividends into talent gathering advantages
"Through such an interaction, we show you the concept of national fitness, national health, and national happiness." In November last year, Peng Xixi, honorary chairman of the Rongjiang Football Association, led the Guizhou "Village Super" team to Hong Kong to carry out cultural exchange activities.
Rongjiang County established Guizhou Village Super Brand Management Company, and used 51% of the "Village Super" income to encourage the development of collective economy in 250 villages in the county, and the remaining 49% was used for rural sports public welfare undertakings, youth football development and other fields. In order to better attract and retain talents, Peng Xixi was hired as one of the main persons in charge of the company.
Vigorously implement the "Five Major Talent Gathering Actions", flexibly introduce scholars and celebrities such as Shouyi and Han Qiaosheng, and 515 celebrities such as Shuimu Nianhua members, He Wei, Fan Zhiyi, etc., and are appointed as Rongjiang football or industrial development consultants, honorary village heads, and cultural tourism promotion ambassadors. Build a huge "think tank" to form a combined force to provide intellectual support for promoting the "village super" to continue to go out of the circle.
The National Emergency Medical Rescue Team (Guizhou) set up a health and medical consultation point in the "Village Super" stadium. (Photo by Wu Shaoshao)
Through the discussion of the "'Village Super' Thought Trilogy" of "What do I do for the 'Village Super'", "How to protect the 'Village Super'", "I do something to create the atmosphere of the 'Village Super'", and more than 10 "brainstorming meetings" attended by representatives from all walks of life, the "'Village Super' Action Three-step Strategy" was systematically planned to mobilize the people of Rongjiang to play by themselves, attract people from all over the country to play together, and drive the people of the world to play together.
Over the past year, the "Village Super" has shared the "Village Super" traffic with the cultural and tourism departments of various provinces and cities across the country thousands of times, and at present, nearly 800 people from 14 teams including Liberia, United States, and Cambodia have gone to Guizhou "Village Super" for exchanges, which has won more opportunities for the high-quality development of Rongjiang.
Transform the "village super" traffic dividend into the advantage of gathering talents, give full play to the fission and mutual promotion of the combination of "talent + new media + village super", empower the high-quality development of the county economy in an all-round way, explore the way through fun, develop the road to strengthen the music, shape the brand rich days, and let the county's economic development embark on a new track and fast lane.
Guizhou Daily Tianyan News reporter Hua Shu
Edited by Sun Hui
Second instance Zhang Qi
Third Trial: Chen Shizong