According to the latest data from the Ministry of Commerce, in the first eight months of this year, China's trade in services continued to grow rapidly, with the total import and export of services increasing by 14.3% year-on-year. Among them, the trade in knowledge-intensive services such as foreign culture has developed rapidly.
Cultural exports are in full swing
Chinese style games are favored by overseas markets
In mid-September, the China International Fair for Trade in Services (CIFTIS) held in Beijing attracted 85 countries and international organizations to set up exhibitions and hold exhibitions, and more than 450 of the world's top 500 companies and industry leading enterprises participated in the exhibition.
At the scene of this year's CIFTIS, the traditional Chinese culture shined. A large number of cultural works and cultural and creative products integrating science and technology with art were unveiled, and more than 800 exhibitors participated in the special exhibition of cultural and tourism services.
Wang Hairu, Deputy Director of Beijing Overseas Cultural Exchange Center: Rich cultural supply and commercial supply can enable more and more Chinese and more and more foreigners to enjoy the rich products and trade provided by China's economy.
Technological innovation is becoming a "testing ground" for the high-quality development of the cultural tourism industry and a "propeller" for accelerating going overseas, so that new formats and consumption scenarios of cultural tourism continue to emerge.
At present, travel services have become the largest area of service trade in the mainland. According to data released by the Ministry of Culture and Tourism, from January to July this year, 17.254 million foreigners entered the country's ports, a year-on-year increase of 129.9%.
In order to improve the facilitation level of foreign tourists to travel to China, since the beginning of this year, the Ministry of Culture and Tourism, together with relevant departments, has continued to improve the convenience of payment, optimized visa and customs clearance policies, and improved comprehensive services for inbound tourism.
It is more convenient and efficient, which makes more overseas tourists keen to check in and enjoy "China Tour".
Dai Bin, Director of the Data Center of the Ministry of Culture and Tourism: It is particularly worth mentioning that the facilitation of visa policies is related to the reduction of procedures and information for obtaining visas themselves. The second is the facilitation of consumption, especially the facilitation of payment. There are more POS machines, and there are more places to swipe credit cards.
While cross-border travel services are in full swing, the mainland's cultural products are also sailing to the sea, showing the unique charm of Chinese culture to the world.
In mid-August, a domestic game "Black Myth: Wukong" attracted the attention of gamers around the world as soon as it was launched. As of the end of September, the global sales of this game have exceeded 20 million units, with a total revenue of more than 1 billion US dollars, and behind this, it is not only full of technology, but also carries a rich and colorful Chinese culture. From famous mountains and rivers to thousand-year-old temples, from high-pitched soundtracks to character settings, many foreign players have begun to pay attention to traditional Chinese culture by paying attention to this Chinese game.
Not only "Black Myth: Wukong", in recent years, with the rise of national style and national tide, there are more and more games that integrate elements of traditional Chinese culture. Behind the "going overseas" of games is a double leap in Chinese cultural self-confidence and game technology.