3 days, 9 conference sessions, 23 in-depth dialogues...... On October 18, a large-scale, wide-ranging and cutting-edge global tourism innovation week with the theme of "integration and · frontier" was opened in our city.
Build consensus and pay tribute to innovation; Push the boundaries and see the future...... This "cultural tourism feast", with frequent highlights and strong out of the circle, attracted nearly 200 cultural and tourism celebrities from all over the world and all over the country to immerse themselves in forum dialogues and brainstorming, which is not only an important window to enhance the influence of the "International Zhang" cultural tourism brand and show the new image of Zhangjiajie to the world, but also a powerful practice to promote the integrated development of culture and tourism in Zhangjiajie, and to promote the high-quality economic and social development of the city with the development of cultural tourism.
——This "cultural tourism feast" is a window to expand the horizon of development.
At present, tourism has risen from an industry and several formats to a set of methods and a temperament. Tourism consumption has undergone structural changes, and more personalized and high-quality tourism products and services have become the primary consideration for tourists to choose travel destinations.
Adapt to the new situation, how to leverage strength, how to break the situation? Adhere to the "jump out of tourism to grasp tourism", dare to go out of the circle, dare to change, and be good at innovation in order to grasp the development of cultural tourism.
"Traffic is not an assembly line for chasing the wind, not a shortcut to copying and pasting and flowing on the surface", "precise companionship in the vertical field", "just what a few people need" In the venue, entrepreneurs "ask for help" on the spot, and the guests on the stage have wonderful "support", which won applause between questions and answers.
Frank exchanges and exchange of views are exactly the "voice of Travel" that we are looking forward to hearing, and it is also the most touching charm of the event.
One event, one window. From a series of sub-forums to round tables and dialogues, from playing the "economic card" of the meeting, activating regional characteristics, and making the "big article" of cultural tourism, the guests at the meeting learned from others in the exchange, and collided with the deterministic "wisdom of tourism innovation" in the uncertain world.
It can be said that the Tourism Innovation Week is a creative city that "stirs up heat" and "brings fire", like a strong east wind, injecting new vitality into the development of cultural tourism in our city.
As Luo Qingqiu, president of Wukong Research Institute and decision-making consulting expert in Zhangjiajie City, said: through the "Tourism Innovation Week", we can see the ecological panorama of the global tourism industry; Promote supply upgrading with market forces; Change the concept and transform the kinetic energy.
For our city, it is not easy to seize the window opportunity brought by this platform, and the change of thinking, concept and consciousness is a relatively difficult process, which requires both time and space.
——This "cultural tourism feast" is the link that links the new quality of cultural tourism.
Scientific and technological innovation, concept innovation, model innovation...... In the dialogue of Tourism Innovation Week, a series of topics related to "new" became the focus, and also pushed the new quality cultural tourism to the "cusp".
Tourism + Technology, + Education, + Events, + Performing Arts...... As a new industrial model and development ideas, different "+" was promoted at the Tourism Innovation Week, which not only opened up a new track for new quality cultural tourism, but also created a new scene for the integration of culture and tourism in our city.
Whether it is the link supply - the cross-border integration of the first, second and third industries, or the integration and innovation of the scene, humanity and communication, it will help the city to form a new pattern of cultural and tourism industry with multi-point support, multi-industry symbiosis and diversified integration, so that the integration of culture and tourism will be more natural, and the interaction with tourists will be closer, so as to create a cultural and tourism industry ecosystem.
"Sinking" or "pinching", the "new table" in the hotel industry, who is the winner? Tens of thousands of health and wellness travel cultivation at every turn, is it "cutting leeks" or "real practice"? When "no hard food" is popular, how can outdoor sports win the "hearts" of young people...... In the 11 cultural tourism theme forums, Hotel International Hotels and Resorts, Health and Wellness Resort Innovation, Mountain Tourism and Outdoor Sports and other development forums not only resonated with the audience, but also inspired Zhangjiajie.
A conference that continues to play a "long-tail effect" is not only a cultural and tourism feast for resource promotion, but also a good opportunity for the development of industrial upgrading; It is not only an opportunity to cultivate new business formats, but also a bridge to promote industrial integration.
For example, the innovative development of rural revitalization and health resort discusses how to open a new era of health and cultural tourism through the combination of agriculture and tourism, which coincides with Zhangjiajie's strategy of accelerating the transformation of tourism from sightseeing to health and wellness vacation.
In addition, the Grand Canyon Science and Technology Dialogue realizes the combination of AI technology and cultural tourism to help the development of the metaverse era; The dialogue on the integration of new camping and large outdoors discusses the new consumption trends of "camping +" and "outdoor +" and the new traffic they bring to the tourism industry...... These questions of the times have turned the "emotions" of young people into a business and become the key to the growth of cultural tourism in our city.
Take advantage of the "Tourism Innovation Week" to enrich the tourism experience and innovate the scene format...... Zhangjiajie is standing at an unprecedented high point, and the path of converting "passenger flow" into "customer retention" is clearly visible.
——This "cultural tourism feast" is a platform for cooperation and win-win results.
During the three-day meeting, nearly 2,000 delegates went to Zhangjiajie, Shanshui, and in more than 20 sub-forum activities, different views collided and collided, and a variety of ideas were freely stirred, promoting local cooperation, integration of hosts and guests, and sharing of results.
"The voice of tourism innovation" is the voice of shared opportunities.
Zhangjiajie is Hunan, China, and the world. The world's Zhangjiajie should gather global talents to create and coexist, and integrate global business forms to coexist.
As Wang Xu said, tourism is a typical industry with a high degree of extroversion, and it must rely on opening the door of the heart, opening the mountain door, opening the door of the home, opening the door to welcome customers, global co-creation, integration of host and guest, promote the second opening, and once again integrate into the global innovation ecology.
On this basis, cultural and tourism innovation enterprises have created this unprecedented "Roadshow" and used the "dark horse" energy to unlock a new path of industrial transformation has become the consensus of Tourism Innovation Week.
On the whole, the Tourism Innovation Week has become an "accelerator" for the high-quality development of cultural tourism in our city, an "incubator" for new consumption scenarios, and a "catalyst" for the docking of cultural tourism and capital, further creating a "tipping point" for the consumer market.
As far as Zhangjiajie is concerned, with the blessing of Tourism Innovation Week, a series of high-quality cultural and tourism resources combining inheritance and innovation, and colliding with art and technology will gather in Zhangjiajie, and a number of large and good projects will also land in Zhangjiajie one after another, jointly giving birth to new vitality of tourism brands.
——"The voice of tourism innovation" is the voice of absorbing the strengths of others.
"Add a WeChat!" "Okay, I'll sweep you." Such a picture is not uncommon at the event site.
Through the Tourism Innovation Week, Zhangjiajie also has a new platform - the Cultural Tourism Talent Market.
"Behind a good project must be the result of a pool of talents, which can integrate creativity, capital, humanity and technology, can be designed into a unique business model, and can be implanted in the local soil and take root and grow." Wang Xu said that the "Zhihui Xiaoxiang · Talents Gathering Zhang" Talent Tourism Forum will expand the brand influence of Zhangjiajie's "International Talent Lounge", inject new vitality and stimulate new momentum to promote the high-quality integrated development of the industry.
Taking advantage of the Tourism Innovation Week, an international talent reservoir integrating think tank services, international talent exchanges, integration of industry and education, and industry salons has been formed, and the vision of feeding back the development of Zhangjiajie's cultural and tourism industry is becoming a reality.
Author丨Reporter Zhu Wei Wang Jiao
First Instance丨Luo Jie, Second Instance丨Gao Qianhua, Third Trial丨Zhou Aiguo丨Palm Zhangjiajie
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