Twenty years ago, Jiuhua Group was born in the hot land of Changning, like a young shoot, thriving in the wind and rain. Twenty years of spring and autumn, twenty years of hard work. Nowadays, Jiuhua community commerce, which is composed of vegetable farms, shops, neighborhood stations, serviced apartments, etc., is blooming and flourishing in the streets and alleys of Changning. It has made residents find a sense of happiness at their doorstep, and at the same time, it has also contributed to the stable economic development of Changning region.
"Jiuhua Neighborhood" community commercial brand,
Make the city's fireworks more intense
Steaming steamed buns, fried golden fritters, raw frying panstickers just out of the pan...... In the "Jiuhua Neighborhood" community commercial street located on Yuping South Road, Loushanguan Road, all kinds of breakfasts loved by the public are freshly baked, exuding an attractive aroma, constantly attracting everyone to stop and buy, and the block is also filled with thick fireworks.
Walking along Yuping South Road, on both sides of the road more than 100 meters long, there are rows of shops, and people come and go in the market. Qiao Jiazha, Shao Wansheng, the boss of the West District...... The time-honored Chinese store has hidden nuts, pastries, braised vegetables, cooked food, snacks and other delicacies that have been loved by generations of old Shanghainese.
"There is a commercial street outside the door, there are vegetable farms, supermarkets, old brand stores and down-to-earth shops, whether it is 'going to a restaurant', or buying groceries and shopping, it is very convenient." With the completion of the "Jiuhua Neighborhood" community comprehensive service body on Yuping South Road, the life of residents is becoming more and more convenient.
Since the end of 2018, in order to actively respond to the construction requirements of Changning's "15-minute convenient living circle", Jiuhua Group has made every effort to build a community commercial service system serving the surrounding residents, and the community commercial brand of "Jiuhua Neighborhood" came into being.
With Meitian Vegetable Market as the core, community residents as the service object, and the goal of satisfying the basic consumption and quality consumption of residents' daily life, the community business of "Jiuhua Neighborhood" radiates 1 km to the shops along the street around the vegetable market to adjust the overall business layout, create a community business circle formed by multi-format agglomeration, and provide services closely related to life for nearby residents.
Similarly, on Xinyu East Road in Changning, the "Jiuhua Neighborhood" community business built around the Meitian Xinyu Vegetable Market also allows residents to experience a sense of convenience such as minor repairs and repairs, tailoring and keys, and home appliance maintenance. "The needs of life can be satisfied, and there is a good place for leisure walks, and I feel a lot more comfortable when I come here every day to feel the lively fireworks of the city."
Through continuous construction, Jiuhua Group has successively completed the construction of community commercial projects such as the east block of Yuping South Road, Loushanguan Road, the west block of Yuping South Road, Fahua Town Road, Furongjiang Road, and Anlong Road. With the comprehensive community commercial service system of "point, line, surface and body", a certain scale of community commerce along the street has been formed in Changning District, and the full coverage of ten streets and towns in Changning has been gradually completed.
While making every effort to build a community commercial service system, Jiuhua Group has also opened micro community commercial complexes in multiple sections in the area in the form of multi-point layout. In the "Neighborhood Station" located at No. 108 Furong River Road, it covers the basic life services needed by residents such as supermarkets and haircuts, and has become a caring service station in "Jiuhua Neighborhood", providing a space for outdoor workers to rest.
In the shared space on the second floor of the station, the hearty laughter of residents can often be heard. The leisure and exchange activities carried out by Jiuhua Group in cooperation with the surrounding communities have enriched the lives of community residents. With the establishment of the party building brand of "Jiuhua Neighborhood", Jiuhua Group has jointly carried out various types of party building activities with towns and neighborhood committees, providing an interactive platform for the surrounding communities and further enhancing community cohesion.
After four years of precipitation and accumulation, up to now, Jiuhua Group has firmly rooted itself in Changning through the construction of a community commercial comprehensive service system of "point, line, surface and body", realized the full coverage of community commercial comprehensive services in "Jiuhua Neighborhood", promoted the construction of 100 points in total, and built a community commercial comprehensive service network of 100,000 square meters.
The century-old Xinhua Road not only exudes tranquility and elegance, but also radiates vitality and fireworks. At the beginning of 2023, Jiuhua Group cooperated with Xinhua Road Street to adjust the overall business format of Xinhua Road Historical and Cultural District, and created a commercial project at No. 220 Panyu Road.
At the beginning of construction, through extensive visits and research in the early stage, combined with the unique historical and cultural atmosphere of the century-old Xinhua Road, Jiuhua Group not only retained the old stores with a good reputation, introduced the brand time-honored reputation stores, but also introduced cultural and creative businesses.
Among them, located at the intersection of Fanyu Road and Xinhua Road, Jiuhua Group focuses on building a star card collection - KASIR, which is full of popularity. Card collectors gathered here to meet friends with "cards", sip coffee, chat about interesting things, and appreciate the collection with the boss, and spent a few comfortable times.
Breakfast is related to the quality of life of residents and reflects the livability of people's cities. While continuously accelerating the commercial layout of the community, Jiuhua Group focuses on the construction of people's livelihood projects, makes use of existing advantageous resources, joins hands with a number of well-known brands to create a two-level "breakfast project" in the urban area, and continues to promote the construction of community canteens for the common dining needs of community residents, so as to provide residents with cost-effective and convenient dining services.
Starting in 2023, Jiuhua Group will once again try to improve the new quality productivity of the enterprise, through the integration of Jiuhua business formats, community services, community and third-party merchant resources, and the use of digital platforms such as small programs, to create a new "online and offline community ecology + content" community business and life service platform, according to the actual operation of continuous development and improvement, try to access shopping, catering, housekeeping and other online functions, to provide residents with free services such as peripheral goods and services search, information inquiry, preferential activities, etc., to create a linkage of various formats, The intensively developed community business ecosystem fully carries the digital life needs of the community. At the end of this month, the "Jiuhua Neighborhood" mini program will be officially launched, and the lives of Changning residents will be more intelligent and convenient.
Create high-end talent apartments,
Build a livable, workable, and workable talent environment
In the commercial center of Xianxia Road and Loushanguan Road, there are two Jiuhuahui Zhishangdu serviced apartments integrating catering, shopping, entertainment and other supporting services. The hotel is simple and elegant, high-end atmosphere, because of its superior geographical location, perfect business facilities and high-quality services, it has attracted a large number of corporate talents, tourists and entrepreneurs.
In order to create a "habitat" atmosphere with good physical and mental health, Jiuhua Group has carried out infrastructure construction such as road improvement and network coverage in the surrounding area of the hotel, which has greatly enhanced the community image and talent attraction. Entrepreneurs have taken advantage of the flow of people in hotels and supporting businesses to open restaurants, convenience stores, tourist souvenir shops and other stores to meet the diverse needs of hotel guests and residents in the surrounding communities, and build a benign ecological business closed-loop system.
Since its operation, the apartment has also cooperated with the neighborhood and neighborhood committee to jointly hold a variety of cultural activities, and provide a variety of leisure and entertainment facilities, creating a cultural atmosphere in the community, continuously improving the quality of life of residents, tourists and even surrounding residents, and promoting the development of regional tourism and related industries.
Strive to be the first and continue to move forward. In the future, Jiuhua Group will face difficulties on the basis of continuously consolidating the existing community business operation capabilities, and strive to create the community commercial brand of "Jiuhua Neighborhood" as a "Shanghai brand" to enhance the brand influence; Further optimize the management ability of community commercial brands, so that the fireworks in "Jiuhua Neighborhood" are getting stronger and stronger!
Part of the picture is from Jiuhua Group Copy/Photography: Li Bo
Editor: Zhu Jiaru
Editor-in-charge: Wang Bo
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