The story behind the 17 "national character signboards" - a documentary on the promotion of excellent service in the Tomita Scenic Area in Qingyuan District

□ Peng Shenggou and Deng Kun

Qingyuan District Futian Town has a profound cultural heritage, rich red and ancient green resources, and there are 2 state-level cultural relics protection units (Pixia Dunrentang and Wen Tianxiang Tomb) and 5 traditional Chinese ancient villages (Hengkeng Village, Jiangbei Village, Yuantian Village, Futian Village, Kuangjia Village). Futian Town has successively won 17 "National Brand" signboards such as "China Historical and Cultural Town", "China Historical and Cultural Village", "National Ecological Township" and "National 4A Scenic Spot".

Behind this happy event and a pile of fortunate events, it not only condenses the efforts and hardships of the party members and cadres and the masses in the town, but also is inseparable from the firm cultural self-confidence concept of the Qingyuan District Committee and District Government.

Focus on functional supporting facilities to improve the appearance of scenic spots

The town focuses on the standardization of scenic spots, continuously increases investment, focuses on rectifying the scenic environment, improves functional supporting facilities, strengthens landscape construction, and further enhances the image of scenic spots. Invested 18.4 million yuan, high standards to build the Wentianxiang Cemetery red tourist highway; The list of benchmarking problems in the Scenic Area of Pixia Ancient Village was rectified one by one, and a large ecological parking lot with an area of 6,000 square meters was built, and the entrance road of the scenic spot was greened and transformed, and the traffic inside and outside the scenic spot was improved. The second phase of the construction of the protective infrastructure of Wen Tianxiang Tomb has been completed. It has improved the signage of scenic spots, improved the function of tourist service centers, strengthened the environmental improvement and style control of scenic spots, and established and improved the management system of scenic spots. Baiyun Lake Craftsman Valley Ecological Wellness Project has completed an investment of 250 million yuan, the construction of Shazhou Island and agricultural plate has been basically completed, and the leyuankeng ancient residence museum plate is under construction and is expected to open at the end of the year. The Shuikou Hot Spring Project has been repeatedly certified by a professional team to affirm the development value, and the preliminary exploration work is progressing smoothly. The transformation and upgrading project of traditional villages in Wangjia Village has now started, and the construction of drinking water projects, ecological parking lots and other projects has been completed, which has effectively improved the infrastructure of the scenic spot and greatly improved the image of the scenic spot.

Strengthen publicity and marketing, increase the intensity of attracting customers

The town has continuously enriched its publicity channels by using the website of the Ancient Village Scenic Area in Pixia to continuously release tourism information, and opening and managing the Douyin and Kuaishou accounts of China's Futian Scenic Spot. Cooperate with the film "Three Bays Adaptation" and "Blood Cast Loyalty" and other more than 10 film and television dramas to expand the popularity of scenic spots. Strive to do a good job in network marketing, promote "Internet + tourism", improve and promote the construction of The Futian tourism micro-platform, cooperate with mobile communications, Alipay and other cooperation to innovate the introduction channels of self-driving tourists, and increase the sharing and release of tourism strategies on platforms such as Douyin, WeChat, Weibo, and Kuaishou. In the first half of 2021 alone, the town has received 50,000 visitors.

Based on characteristic resources, upgrade the tourism industry

Relying on the WenCheng Ancestral Hall and the Wen Tianxiang Cemetery, we will make good use of the brand of "Wenshan Zhengqi" to create a righteous and honest government journey with Tomita characteristics. Develop "Six Ones" research products, continuously strengthen cooperation with Kanghui Travel Agency, Jinggangshan Red Education and Training Base and other enterprises, and actively dock primary and secondary school students from inside and outside the province to carry out research and study activities with Tomita characteristics, such as "pursuing the deeds of the Red Army and carrying forward the style of righteousness", "visiting the 'General Village', recalling the revolutionary spirit", "singing righteous songs, and striving to be righteous people". Deeply excavate the potential of the Futian Ancient Town Sketching Base, through cooperation with Jinggangshan University, Guangdong Baiyun School and other schools, and actively take advantage of the favorable opportunity of Guangdong Province's "Curriculum Thinking" to enter the old revolutionary areas, carry out "red sketching" practical teaching, expand the brand awareness of the Tomita Scenic Spot Sketching Base, and attract students from inside and outside the province to carry out sketching activities in The Futian Scenic Area. Make good use of natural ecological resources such as Shuikou Hot Spring and Baiyun Lake to create a well-known ecological health town. At the same time, we will increase the protection and development of ancient villages and create a beautiful home that "can see the mountains, see the water, and remember the homesickness".

Strict personnel management optimize tourism services

The town will be based on red and green resources, the standardized management throughout the whole process of eating, living, traveling, traveling, shopping, entertainment, covering product building, window services, tour facilities, red heritage, green tourism, leisure and vacation and other fields, to create a service brand. Promote standardization in all service industries, strengthen quality management, further improve the level of standardized and standardized management, improve work efficiency, save management costs, and improve the overall service quality of the tourism service industry. A number of tourism service brands have been selected and launched, driven by typical demonstrations, so that tourists can enjoy high-quality tourism services and revitalize Tomita Tourism. At the same time, we will strengthen the training of scenic spot docents, recruit new docents and security personnel on the basis of the original docents, increase the strength of the team, and promote the safety and standardized management of scenic spots. Strengthen the management of scenic spot staff, implement work responsibilities, strictly implement weekly meetings, public toilet hygiene inspections, noon duty and other systems, and improve the service level of scenic spots.