Sun He was absent from the 100 billion soil auction, and the last plot project was unveiled

China Times (www.chinatimes.net.cn) reporter Zhang Bei li future reported in Beijing

With the end of the first batch of centralized land transfers in Beijing, the fierce competition between more than 200 housing enterprises has also come to an end, and under the premise that the average premium rate is only 6.4%, 7 plots have still entered the stage of competing for high standards. Some insiders joked: "Regardless of whether it can be calculated or not, the layout of Beijing seems to have become the just need of large-scale housing enterprises." ”

The most popular Chaoyang Marigold plots and Chaoyang Wangsiying Township plots, which are the most popular in the soil auction feast, have been warmly welcomed by enterprises, and have entered the stage of bidding above the price. The Chaoyang SunHe, which has a higher degree of attention, did not participate in the auction feast this time, and there was no land transaction information after the Land Acquisition Consortium by Tianheng + Henderson in 2019. A few days ago, almost at the same time as the soil auction feast, the project "Aoyun" on the last plot of the Sun River was unveiled.

The supply of new land is zero

Unlike other areas, Sunhe is the only pure low-density villa area in Beijing that is planned first and built later, with only 11 residential plots planned and a comprehensive plot ratio of 1.5. "Ten years of grinding a sword, now is the maturity of Sun He." Peng Jianbo, director of the Urban Development Planning Institute of Tsinghua Tongheng Planning and Design Research Institute, said at the regional forum "Sun River Ends, Proud of the Clouds".

It is understood that at present, Sun He brings together more than 70% of the resources of top international schools in Beijing, covering the layout of 10 major international hospitals such as United Family Hospital, including 16 major golf courses, 6 major international equestrian clubs, 8 major art districts, 5 major art galleries and other top supporting facilities. Sunhe natural ecological environment is superior, Shaziying Wetland Park, Happy Bay Park, Wenyuhe Wetland Park surrounded, there are 100,000 square meters of lake park in the area. From the planning point of view, it is a pure low-density high-end area, and it has fully settled in the top ecological and supporting resources, and has developed into a mature international villa area.

"The government's 'unified planning before construction' is something that no other region has. The upgrading of the overall regional planning has brought about a leap in the strength of Sunhe's products. Zhang Wenhao, producer of "Real Estate Talk", said. Compared with the traditional impression of the central villa area, Sun He has a clear market-oriented label. "Sun He has brought together a large number of people who have ultimately improved their home purchases, and gradually formed an international high-end circle atmosphere." Han Le, the producer of "Real Estate Marketer", believes that the market value of Sun He is fully realized.

It is worth noting that it is not difficult to see from the land supply structure of Beijing that there will be fewer and fewer pure low-density commodity residential products in the Beijing market in the future.

"Judging from the results of this year's concentrated soil auction in Beijing, the supply of new land in Sunhe is zero. As a low-density product of Sunhe' closure, the Aoyun project can be said to have undertaken the biggest benefit of Sunhe and effectively filled the gap in the northeast area market. Han Le said.

Will do high-end low-density products

According to the plan, the Aoyun project is mainly divided into courtyard villas, luxury stacking, and panoramic flat villas. "From architectural design, garden layout, to indoor space, intelligent life, hardcover system, we have adopted the world's top resources to craft, including inviting garden master Li Baozhang to plan the garden landscape of the community, all in order to create a comfortable and reassuring villa life atmosphere for people." Liao Junwei, the representative of the head of Tianheng Group's investment and the general manager of the Aoyun project, said.

"Aoyun is the southern gate of SunHe, and is the only very scarce residential plot in Sunhe. Now it has gathered many international top resources to do it, and it is expected to become a pearl in the international villa area. Peng Jianbo said that Aoyun integrates the development advantages of Sunhe, which is a sustainable highlight. For the ultimate home buyer, how to grasp the trend of buying a house behind this 100 billion land auction feast is the key.

Experts on the forum believe that under the current increasingly complex land auction conditions, the company's calculation of product profits has been close to the extreme, and there are fewer and fewer projects that can purely do products on unlimited land plots, and the competitiveness of low-density products in the market in the future cannot be underestimated.