There is a breeding base on the brain mountain of Yangjiazhuang Village in Yangjiazhuang Township, Yangjiazhuang Township, Shanxi Province, which looks no different from other farms from a distance, but the chickens raised here are more special, with three crowns, five toes, black and white flower feathers, and are noble concubine chickens imported from other places. "Native to the UK, the guifei chicken has good meat and high egg production, and has been quite popular in recent years." Speaking of guifei chickens, 27-year-old boy Jia Weijie gushed endlessly, and the farm in front of him, which covers an area of more than 120 acres and has more than 4,000 guifei chickens, was founded by him 4 years ago.
Return to your hometown to start a business and breed noble chickens
The image comes from the Internet
In 2012, Jia Weijie, who had just graduated from school, gave up the opportunity to work in other places and returned to his hometown to start a business. Previously, Jia Weijie had spent a period of time in the south, understanding the breeding of Guifei chickens, comprehensive local climate, soil conditions, he believed that Yangquan is very suitable for the breeding of Guifei chickens, so he designated Guifei chickens as entrepreneurial projects.
With the help of his family, Jia Weijie chose the address, built a chicken farm, and bought back more than 2,000 Guifei chicken seedlings from the south at one time. Confident, I started my business, but I encountered setbacks. "It may be that our construction of the cage was not very perfect before, and the chicken seedlings were invaded and died a lot." Jia Weijie said that at that time, it was about to enter winter, but due to insufficient heating facilities, the chicken seedlings died again. Two times down, probably more than 1700 chickens were lost.
The huge loss made Jia Weijie difficult to accept for a while, but the personality of not accepting defeat made him not shrink back in the face of difficulties, but slowly adjusted his state and seriously summed up the lessons.
Using the Internet, fresh chicken is sold all over the country
Through continuous exploration, and learning from other farmers, Jia Weijie gradually touched the doorway. After more than 4 years of development, he has a certain experience in breeding guifei chickens, and the breeding base has also developed a scale. "We are much larger now than we were 4 years ago, especially in terms of technology reserves and market development." Jia Weijie said that the annual output of chicken farms is between 10,000 and 20,000, the number of stocks remains between 5,000 and 6,000, and the annual sales revenue is about 300,000.
While the breeding base is bigger and stronger, Jia Weijie uses his expertise in operating computers to closely follow the market and design a network sales plan for his chicken farm, which is named "Convenient Chicken".
Through the Internet, Jia Weijie shifted his sales model from offline to online. Customers can place orders directly from the WeChat public platform or WeChat mall on the mobile phone, and the farm will deliver fresh chickens to customers across the country in a timely manner through express delivery after receiving orders. By approaching chefs who specialize in chicken dishes, Jia Weijie also came up with a set of methods suitable for guifei chicken cooking. To this end, when the customer receives the goods, he will also send Chinese herbal medicines for soup, and also provide a manual.
In Jia Weijie's heart, guifei chicken breeding is his first career, and he only wants to do the best in this line. "The potential of this industry is very large, with our current state of development, marketing and brand awareness may be a short board, we will pay more efforts to ensure product quality, play the mountain city brand." Jia Weijie said.
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