(Reporter: Zhu Liangna) On the morning of May 26, the first "China Dali" Winter Jujube Industry High-quality Development Conference and the Opening Ceremony of Dali Winter Jujube Garden were officially opened in Leibei Village, Fanjia Town, Dali County. Tang Zhoubin, second-level inspector of Shaanxi Forestry Bureau, Yang Wumin, vice mayor of Weinan Municipal People's Government, Sun Wuxue, professor and former president of Northwest A&F University, Xu Yangfu, deputy secretary of the Party Committee of Northwest A&F University, Wang Deliang, director of the Rural Science and Technology Division of Shaanxi Provincial Science and Technology Department and second-level researcher, Liu Li, secretary of the Dali County CPC Committee, Wang Xiaoqi, director of the Weinan Forestry Bureau, Li Xingang, chief expert of Jujube of Northwest A&F University and director of jujube Engineering And Technology Research Center of the State Forestry and Grassland Administration, Jin Lin, director of the Industrial Center of Shaanxi Forestry Bureau, and other leaders attended the event.
The opening ceremony opened with the dance "Who Doesn't Boast About Our Big Li Melon and Fruit Fragrance", celebrating the winter jujube harvest festival, sharing the joy of harvest, and promoting the comprehensive revitalization of the countryside.
In order to further enhance the brand effect of Dali winter jujube, expand sales channels, build a platform, talk about winter jujube, and promote income increase. "Big Li Winter Jujube, Crisp and Sweet Early Know" closely follows the crisp and sweet characteristics of Big Li Winter Jujube, highlighting the core advantages of "Early Listing" of Big Li Winter Jujube, and is the main slogan for brand publicity.
At the opening ceremony, Liu Li, secretary of the Dali County CPC Committee, delivered a speech and introduced Dali Winter Jujube, Jin Lin, Director of the Industrial Center of Shaanxi Forestry Bureau, awarded the license to the provincial forestry leading enterprise, Zhang Honglin, deputy governor of the Dali County People's Government, issued a letter of authorization for the first batch of authorized units of the public brand logo in the Dali Winter Jujube Area, and the Agricultural Inspection Center and large planters announced their commitment to quality and safety.
It is understood that in order to further promote the quality and efficiency of the winter jujube industry and improve the level of standardized management and operation, Dali County will carry out the "Most Beautiful Jujube Garden" selection activity from May to the end of September this year. Through the activities, we will build a platform for exchange and interaction, and continuously promote the upgrading and high-quality development of the winter jujube industry. The conference site also released the 2021 Dali County "Most Beautiful Jujube Garden" selection criteria and winter jujube grading standards, etc., with the opening order, the first batch of winter dates started, 420,000 mu of Dali winter jujubes in 2021 officially opened to welcome guests.
In recent years, in order to deeply practice the "1+" development ideas of the county party committee and the county government, Dali County has actively adjusted the industrial structure, accelerated the implementation of the rural revitalization strategy, promoted the prosperity of rural industries, explored the integration and development path of the whole industrial chain, and expanded the influence of the "Dali Winter Jujube" brand. In 2020, the county's winter jujube area has reached 420,000 mu, of which 400,000 mu are facility winter jujubes, the annual output of winter jujubes is 500,000 tons, and the output value has exceeded 6 billion yuan, up 20% over last year. Xiaopo Village and Buchang Village in Anren Town, and Fanjia Village in Fanjia Town have emerged three winter jujube industry "100 million yuan villages". Dali winter jujube is sold to large and medium-sized cities and overseas markets across the country, and is favored by consumers across the country. "Dali Winter Jujube" has been ranked among the "Top 20 Regional Public Brands of Fruit products in China" for six consecutive years, with a brand value of 4.868 billion yuan, ranking first in the national jujube category.