On October 17, at the 4th "China-Arab Countries Radio and Television Cooperation Forum", Alibaba Group and the Middle East Radio and Television Center MBC reached a cooperation on the "2019 Tmall Double 11 Carnival Night", at which time, audiences from 17 countries in the Middle East and 6 countries in North Africa will be able to watch the "2019 Tmall Double 11 Carnival Night" like Chinese audiences. Alibaba Entertainment Youku Editor-in-Chief Zhang Lina and MBC Group Commercial Director Charif Badreddine signed the contract on the spot as representatives of both parties.
The 2019 Tmall Double 11 Carnival Night, jointly created by Youku and Zhejiang Satellite TV, will be held on the evening of November 10 at the Mercedes-Benz Cultural Center in Shanghai and broadcast live on Youku, Zhejiang Satellite TV and Oriental Satellite TV. At that time, including the Middle East and North Africa, there will be nearly 30 platforms around the world, covering more than 50 countries and regions.
"Through this evening, we hope that consumers and merchants in China and even around the world will have a new entertainment enjoyment and shopping experience through multi-screen and multi-scene interaction in the era of mobile Internet." Zhang Lina said.
Alibaba Entertainment Youku Editor-in-Chief Zhang Lina
This cooperation marks the further strengthening of the cooperation between Youku and Arab countries in film and television program content. In recent years, Youku has introduced more than ten Arab-related films such as "How to Be Home", "Ali, Goat and Abrahim", "Beauty and The Hound", "Hedi", etc. In addition, Youku also exclusively broadcast the 2019 Asian Cup football tournament held in the United Arab Emirates and provided 50 frames of ultra-clear network live broadcast.
At the same time, Youku has exported more than 80 programs and 1500 episodes of program content overseas in the past three years, achieving full coverage from Southeast Asia to Europe and the United States, from TELEVISION stations to new media such as Netflix, of which more than 30 programs also cover Middle Eastern countries. For example, the documentary "The Great Craftsman" was broadcast in 24 countries in the Middle East, and episodes such as "The Twelve Hours of Chang'an", "White Night Pursuit", and "If I Hadn't Met You" also covered the Middle East countries through Netflix, Youtube, Amazon and other online platforms.
It is reported that in addition to attaching importance to international cultural exchanges, the highlights of this year's Tmall Double 11 Carnival Night are also public welfare poverty alleviation, multi-program collision, ultimate user star interaction, star help you to spend, etc., bringing the audience both spiritual and material enjoyment, and creating a new national memory in the era of globalization.
"Civilization is colorful because of exchanges, and civilizations are enriched by mutual learning," Zhang Lina said, "Ali Entertainment Youku is willing to work with the Arab radio and television institutions present here to further enhance program exchanges and jointly cooperate in the development of online audio-visual programs with the background of 'telling the story of China and Arab Countries'." At the same time, Youku will also actively give full play to Alibaba Group's advantages in e-commerce, tourism, payment and other aspects, and promote the development of people-to-people exchanges and cross-border tourism between China and Arab countries. ”