Author / Lu Shiming
Unexpectedly, the hot search for the most out-of-the-loop movie on May Day turned out to be a destructive event.
During the May Day period, a movie theater in Dongguan had a discordant scene after the screening of a certain film, a child kicked five feet in a row on the screen that was broadcasting the end credits, causing local damage to the screen (and could not be repaired), and the loss of the studio was not much different from the rumored 180,000.
According to the information disclosed by the Southern Metropolis Daily, after a multi-party investigation, at about 11 o'clock on May 3, the police contacted the guardian of the child involved, and the public security organ was actively guiding the theater and the child's guardian to properly solve the problem through legal procedures, and the incident was still being further handled.
It has been a long time since the order of viewing movies and civilized movies have been emphasized, and at this stage, smoking and spitting in movie theaters have been basically eliminated, but there are still many uncivilized movie-watching behaviors that occur repeatedly, but such "rough destruction" is still a minority.
180,000 is not a small amount even for the current well-off families, and there is no doubt that this may be the most expensive family spending in the cinema in the mainland, but it will definitely not be the last.
So if the amount of compensation really reaches 180,000, will the bear child and his parents be wronged?
Mainland cinemas are being comprehensively upgraded,
However, it has not led to other improvements
The reason why the bear child's serial five feet can cause a certain sensation, more because of the so-called compensation amount disclosed by some media, according to relevant laws and regulations and regulations, compensation to reach a certain amount of compensation generally has to go through a compensation amount of the determination procedure, and even involves some civil compensation procedures, it is difficult to finalize the amount of compensation in a short period of time.
For practitioners and some friends who understand the studio, we all know that the current screen price of the studio has been greatly improved compared with the early years, at this stage almost all the studios are equipped with a full 3D screening environment, almost all the screens are expensive "metal screens", tens of thousands, hundreds of thousands, hundreds of thousands are the norm.
▲ "One Second" shows the audience hidden behind the screen
There is a plot in Zhang Yimou's film "On the Cliff", which was released not long ago, when the audience watches the film, some of the audience will sit on the screen because the seats in front of the screen are full. For a long time, most domestic screens may have been just a few pieces of good quality white cloth stitched together.
But now that film projection technology is changing rapidly, high-gain metal screens have achieved a more comprehensive market share with better reflection effects and higher contrast sharpness. In fact, in the film era, a piece of traditional slow reflection curtain with good effect, its price is also not cheap, but in the initial stage of metal curtain popularization, production capacity and supply and demand relations in all aspects led to early prices inflated, and now the metal screen price gradually stabilizes.
From the perspective of various software and hardware conditions, the mainland is currently in a comprehensive upgrade, while the degree of domestic production of equipment is also further improved, the integration of equipment & innovation have begun to lead the world, although there is a gap in core technology, as well as some cutting-edge products, but with a better market foundation, it will also make these gaps balanced in terms of supply and demand.
However, the improvement of equipment has not brought about the improvement of the corresponding service, and for the audience, the evaluation of the quality of a studio is still to a large extent the size of the screen and whether the external decoration is considerate, for some basic technical links are often easy to ignore, the quality of the studio's service has not been more significant than before.
The cost of new construction of the cinema has increased,
The damage to the screen is huge
The place of this incident is a medium-sized cinema, there are 7 cinema halls with 1010 seats, the bear child is affected by the studio No. 3 Dolby Atmos giant screen hall, the screen is currently the more popular giant screen configuration in China, the current comprehensive cost of redeployment will not be less than 150,000, plus the box office loss generated during the replacement period, 180,000 is not much.
Dongguan Yizhou Cinema is not an absolutely competitive cinema in the area, ranking 59th in Dongguan last year, temporarily ranked 31 this year, the overall box office output is not particularly ideal, the box office in 2020 is only 1.48 million, and the box office so far this year is 2.14 million.
According to industry insiders, in a similar volume of cinema in Dongguan area, the investment cost is certainly not cheap, more than a thousand seats plus a non-IMAX giant screen of the studio, investment of millions is very common, especially in the Dongguan area, where the land is scarce, the rent and labor costs are higher than in the domestic area.
Although the damaged cinema hall is still being screened normally, the studio does not know whether it has been affected by the incident, and the attendance rate in the past two days has continued to be sluggish, which is also a big blow to them who have just opened and hope to get certain box office revenue in the May Day period.
From a review APP can be seen, the studio was opened after the National Day last year, until now may only be more than half a year, is just past the run-in period of the studio, all aspects of the equipment gradually entered the best state, if there is a good marketing strategy, in this year's summer file and the future National Day file, should have a good box office revenue.
For this damage, since the studio is a quasi-new studio, there is no depreciation problem. It's just that the revenue and box office of the new studio are difficult to significantly improve in a short period of time, so it seems that at present, only the replacement cost of the screen is involved, and some other missed work and box office sharing can theoretically have room for discussion.
In fact, for the studio itself, in the face of customers coming and going, the studio will be in a relatively passive situation, although the studio will do no dead angle monitoring at this stage, but most of the studios will do the corresponding layoffs of employees because of the problem of labor costs, it is difficult for the studio to ensure that there are enough employees to guide the auditorium every time they leave, and most of them can be done during the Spring Festival and National Day, not to mention the situation that some studios have only a few audiences during the daily daytime show.
From the perspective of the studio's own operation, the purpose of the staff inspection hall is to maintain normal screening order and effectively guide the audience, and rarely scruples and thinks that some audiences will destroy the public facilities of the studio, after all, in other public places, there will also be some so-called bear child sabotage behavior, which is difficult to find and prevent in artificial ways.
▲ Scratched IMAX giant screen
However, once the problem appears, whether it is for public places or inside and outside the studio, the losses that can be caused are huge and difficult to make up for at the first time, in recent years, there have been repeated incidents of audience touching & hitting the screen in the movie hall, and even some viewers have brought drones into the theater to scratch the IMAX screen, causing more than 100,000 bear children.
Improve the studio insurance system,
Establish a blacklist of bad viewers
As of May Day this year, the number of mainland cinemas exceeded 13,000, and the number of screens also exceeded 75,000, as a whole, the problems and intentionally or unintentionally destroyed by the audience were only a very small part, and even some minor flaws basically did not affect the normal screening of the studio.
Compared with other projection equipment in the studio, the screen may be the only device that the audience can personally access, such as projectors, servers and some other software and hardware equipment, ordinary audiences can not understand and contact, even if some enthusiasts and enthusiastic audiences, it is very difficult to understand these devices.
In addition to some "quality education" forgetrs, most of the audience to touch the screen is more out of curiosity, after all, most of the family is not available to screen and related equipment, the cinema is still a very mysterious place for everyone, everyone hopes to understand him through personal experience in the cinema.
The corresponding punishment of the wrong bear child and his guardian is indispensable, perhaps now he spends more than 100,000 yuan, but for the whole family and the child, as well as other families who see the news, it is a good education, not only in the cinema, some other public places and cultural monuments, everyone must also learn to only see and not touch.
On May 3, the film side of the movie "Chasing the Dragon and Catching the Tiger" also sent a "letter of condolence" to the studio, after all, the attendance of "On the Cliff" and "Your Wedding" in this year's May 1st show was better, but the studios and audiences in the two Guangdong areas supported the "Hong Kong film" more, which is also an expression that the film side is helping each other in the same industry.
Now to explore and accuse the parties of neglecting the education of children has been useless, in recent years, several "sabotage" against the screen is either unintentional, or sudden, it is difficult to stifle these problems and crises into the cradle and bud, or to think of some rules to change and through the establishment of corresponding regulations and policies to warn of some signs.
For some public equipment facilities in the mainland, there are already corresponding insurance measures in China, including IMAX companies also have insurance policies for all their screens, after all, once millions of screens are damaged, the loss of the studio is huge, and the insurance company will also have corresponding service support for the public equipment of small and medium-sized cinemas.
At the same time, for the audience, as if there are passengers who have violations when taking the means of transport will be blacklisted and have a certain impact on their credit, fans who violate the rules should also adopt this measure, but also to include some of their personal punishments in public behavior, through the adjustment of rules, it is bound to form a sufficiently favorable constraint for a large part of the audience.
A few years ago, many audiences would sneak home the studio 3D glasses, but with the elimination of family 3D movies, almost no audience will bring the 3D glasses of the cinema home at this stage, and the adjustment and progress of the industry and changes in rules will definitely affect the audience's consumption habits and personal behavior, and these trends will also affect the gradual improvement of the personal quality of movie fans.
Compared with the destruction of some studio screens in the previous two years, if this year can make some audiences more caring for theater facilities, and there can be some measures that are more conducive to the long-term operation of the studio and equipment maintenance and update, then the role of the bear children's feet will also be highlighted.