Xiao Hei said that KFC is a Chinese restaurant, and no one is dissatisfied
Breakfast soy milk fritters garnish porridge
Classic old Beijing chicken roll at noon
In the evening, different flavors of rice bowls are poured
Late-night skewers with marinade flavor
This is the rhythm of contracting three meals a day
Have to say
On the way to please the tastes of the Chinese people
KFC is really painstaking
For innovative dishes
It can even abandon the industry
Make a duck instead
Yes, you read that right
KFC sells brine duck-flavored burgers
Let's talk about this new product name
There was a hint of underwhelming in the mouth
Spicy marinated duck and duck flavored chicken thigh burger
KFC you've changed
How did you start selling cute words?
It is understood
"Spicy" refers to the chicken portion of KFC
And the "marinated duck duck" is obviously duck meat
So where does duck meat come from?
KFC found a "professional counterpart" Zhou Black Duck
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So, the selling point of the whole burger
It is chicken and duck with fort and Zhou black duck flavor
Speaking of which
The colleague next door had already taken the lead in ordering takeout
Takeaway arrives before
Let's first listen to the comments of netizens
First, the package looks like this:
Although the color scheme is our familiar week black duck
But when "Zhou Black Duck" appeared on the hamburger box
Little Black is still a bit unaccustomed
About the taste:
Someone was secretly calculated by sour shoots
Some people think it's mediocre
Someone can't beat the spicy power of Zhou Black Duck
There are also descriptions that awaken the sense of taste
As a matter of fact
It's not the first time KFC has made ducks
Prior to this, it also launched the old Peking duck meat roll
At that time, it also received strong attention from consumers
You can see it
In addition to painstaking product innovation
KFC also attaches great importance to localization marketing
Products with corresponding taste styles in different regions have been launched
K-kee herbal tea
Contains immortal grass, honeysuckle, summer dry grass and other heat-clearing ingredients
Specially added monk fruit ingredients
Due to the lack of information
Madman has not yet found the range of stores that were on sale at that time
But sounds so healthy tea
It should be indispensable to the Guangdong region
Beijing fried sauce noodles
Limited edition of 100,000 copies in Beijing
But the price of a bowl of 26 yuan is compared to a noodle restaurant
Still slightly more expensive
The hitter was persuaded to retire
Qingdao draft beer
Restaurants in many prefecture-level cities in Shandong and Henan provinces
You can even buy beer
Xiao Hei also did not expect it
One day go to a KFC store
You'll also have to bring your ID
Wuhan hot dry noodles
Hot dry noodles for 7 yuan a serving
The price is still quite conscientious
As for the taste
Who has eaten it and commented on it
Northeast flatbread
18 years
KFC also launched a series of breakfast cake rolls
Yes, it's very local
There are many similar products
Bean blossoms, tea eggs, rice balls...
So to speak
Start with the old Beijing chicken roll in 2003
KFC has pioneered one
Adapt to the local consumer market path
It leverages differentiated and innovative play
Launch products that are more in line with the localization needs of consumers
In this way, it grabs the market share of other competitors
But in today's one
Everyone is in the context of innovation and change
The differentiating advantages of brand strategies are gradually decreasing
For KFC, don't put the cart before the horse
Or do your own "old business"
Don't forget the original intention of "making chickens"
Well, I won't say anything more
The takeaway ordered by a colleague arrived
I took the opportunity to take a bite
ps：
The takeaway brother said that today's takeaway has already exploded