The sand sculpture brothers became a fan harvester, @ Crazy Little Yang Brother swept 185.9W fans to the top of the weekly list of fans; @ Noodle House as a new face with 124W of fan increments to advance into this week's powder list...
In addition, in the top 10 of the weekly list of rising fans, we also noticed that two types of accounts performed very brightly, with a novel personality @ foodie grandma SUNI MOM rose by 119.3W this week; film and television accounts rose strongly @ poisonous tongue movies, @ cloth detective frequently on the list. In this issue, we will focus on exploring the reasons for the increase in the fans of these two types of accounts.
01 Silver hair eating broadcaster set as a highlight of the rising powder
In recent years, a large number of silver-haired Internet celebrities have emerged in Douyin, not only @ Grandma Wang who only wears high heels with calm confidence and elegant demeanor, but also @ Yao Yang his grandfather who often spits out fragrant aromas to make you laugh one after another.
However, the emergence of @foodie grandma SUNI MOM not only opened a new track for the silver economy, but also released some fan signals for us.
(1) Novel personality + fixed outfit
First of all, the novel person setting is her first big fan sharp weapon. Maybe you've seen @Lang Stomach Fairy who can eat 300 rabbit heads, and you've also seen @Spicy Dezi who let poison late at night.
But a cute bunny hairband on her head and a foodie grandma in a red T-shirt must have broken your stereotype of the elderly. Ever since the account began posting videos, Grandma Foodie has been showing off her outfit.
Like the head internet celebrities @ Superfluous and Mao Maojie in Douyin, the classic red hair style is already his trademark; @ Haiyang is to continuously integrate the image of the Meituan brother into the plot. It can be seen that the dress with memory points is still a magic weapon to deepen the user's impression, and everyone can set a fixed dress according to their own person setting position and content positioning.
(2) Eating and sowing positioning of the healing department
Due to the high age of the grandma who eats the broadcast, if the current form of eating and broadcasting of the big stomach king is continued, it is easy to bring public opinion pressure to the account. Eating and broadcasting Grandma did the opposite, playing the voice-controlled eating broadcast of the fire of the eating broadcast circle, and the crisp food chewing sound was matched with the expression of Grandma enjoying the food, giving people a comfortable and healing feeling.
(3) Food choices take the "novelty" route
It has been observed that a series of videos released by the early foodie grandma eating turkey noodles and eating kimchi were mediocre, and there was no explosive video.
Since June, Grandma began to change the video style, and began to take the "new and peculiar" route in the choice of food, generally based on foods with high color saturation and crisp texture, such as edible Chanel bags, creative jumping candy and homemade Fanta jelly, etc., which greatly increased the fun of the video.
It can be seen that the reason why users love to watch and eat today is not only for spiritual needs, but also for the two-way satisfaction of vision and hearing.
02 equipped with popular drama traffic, film and television account fans climbed
(1) Borrow the popularity of popular dramas to increase video traffic
The popularity of the TV series "Twenty Not Confused" has been high since its inception, and with the advancement of the plot and its related topics, it has been successively listed on Weibo hot searches, such as #Guan Xiaotong Li Gengxi as a roommate ## #Luo Yan hair coloring # and so on.
On July 21st, @Poison Tongue Movies released three commentary videos of "Twenty Not Confused" with the help of this traffic advantage, and gained nearly 50W fans on the day of release.
As the fragmented viewing habits of users are further highlighted, the film and television promotional materials and film and television tidbits in Douyin are also rising endlessly. When the film and television account is in the situation of lack of topic selection, you can give priority to the topics and slot points in the popular dramas as the entry point, and then carry out secondary creation to gain higher attention.
In the Jitter V Data - the whole network hotspot master selects the "film and television" classification to get a glimpse of the hottest film and television content in recent times, helping content creators to carry the traffic of hot topics.
(2) Presentation mode + topic selection method: Create an account unique tag
With the gradual acceleration of the pace of life, the fragmented viewing habits of users have been further highlighted, and this kind of "short and fast" video content is more in line with the viewing needs of today's users.
However, the content homogenization is serious, the account lacks memory points, and the ambiguity of the persona has become a major problem to be solved for film and television accounts, and for the above problems, we can start from the two aspects of presentation mode and topic selection.
In terms of presentation, due to the "decentralized" algorithm recommendation mechanism of Douyin, users may click into your homepage because of a blockbuster video, and it is particularly important to optimize the cover and convey the synopsis of the film through the cover. The video cover can be uniformly typeset, and the whole film can be summarized in one sentence in the cover to stimulate the user's desire to click.
It has been observed that there are collections such as "high score hot", "reasoning suspense" and "science fiction suspense" in the homepage of @Buyi Detective, and setting up collections not only helps users to systematically obtain content through fragmented time, but also increases the overall number of views of the account.
In terms of topic selection, @Buyi Detective mainly focuses on the brain-burning movies of suspense and reasoning, and the word "detective" in its account name also forms a strong echo with the account type.
Therefore, film and television accounts should still be "specialized" and "refined" when positioning accounts, and can choose to specialize in a content track such as suspense films, comedies, literary films, and so on.
(3) Avoid copyright risks
In recent years, with the rapid development of the short video industry, copyright issues have gradually attracted more attention. Earlier, papitube's celebrities sounded the alarm for the majority of content creators because of the infringement of commercial BGM defendants.
Nowadays, the film and television track is in full swing, and film and television commentary and film and television editing accounts have also become a high incidence area of infringement. So, how should we avoid the risk of infringement?
First of all, it is best to obtain authorization or publicity cooperation with the film party when conditions permit, and do not touch some unlisted films and popular videos that have just been launched without copyright permission.
In addition, in the process of editing and production, we should also avoid quoting a lot of film content and key plots, and only a reasonable proportion of the use can achieve a win-win situation between the filmmaker and its own account.
03 Nagging time
It is not difficult to find that the popular film and television dramas can attract more attention in a specific period of time under the blessing of traffic and topics. For film and television accounts, "chasing hot spots" is still a big weapon for increasing fans, and content creators should closely follow the current hot spots to win traffic bonuses for works.
For food accounts, accurate account positioning can help you stand out, and you can give priority to starting from the level of refined operation such as human design and service road. This also reminds the majority of content creators that even if we are not the big stomach king with talent to help, the unconventional eating and broadcasting route can still win the attention of users.