Lu yu tea exchange 丨Lu yu international group signed a strategic framework cooperation agreement with the Xishuangbanna state government

Lu Yu International Group signed a strategic framework cooperation agreement with xishuangbanna state government

In order to deeply implement the rural revitalization strategy, accelerate the development of the whole production chain of Pu'er tea, and build a world-class tea industry demonstration zone, on October 15, Lu Yu International Group and the People's Government of Xishuangbanna Prefecture, Yunnan Province, officially signed a strategic framework cooperation agreement to jointly build a tea industry chain innovation demonstration zone.

▲The picture shows Liu Junjie, vice governor of Xishuangbanna Prefecture People's Government, and Yan Jianhong, chairman of Luyu International Group and Luyu Tea Exchange Center, signed a strategic agreement on behalf of both sides

At the signing ceremony, Liu Junjie, vice governor of the People's Government of Xishuangbanna Prefecture, Yunnan Province, together with the Prefecture Agricultural and Rural Bureau, the Prefecture Bureau of Commerce, the State Investment Promotion Bureau and other relevant departments, warmly received Yan Jianhong, chairman of Lu Yu International Group and Lu Yu Tea Exchange Center, Lu Yuqiang, director and chief investment officer (CIO) of Lu Yu International Group, and Ying Yingrong, founder of Lu Yu Standard Rating Center, and five other people. Vice Governor Liu Junjie said that he had previously inspected Lu Yu International Group in depth and fully affirmed the efforts made by Lu Yu International Group in supporting the tea industry and serving the real economy. He also pointed out that the signing of this agreement is of great significance, and is very optimistic about the development space and cooperation prospects of cooperation between the two sides, and expressed the hope that through strategic cooperation with Lu Yu International Group, it will boost the development of the tea industry in Xishuangbanna To a new level.

The strategic cooperation between the Group and Xishuangbanna Prefecture will use the Strength of the Group's tea industry comprehensive service platform and tea industry Internet big data center empowered by the "standard science and technology culture" to start the construction of the four major tea industry centers in Yunnan Province, which is bound to have a positive and far-reaching impact on the upgrading and transformation of the traditional Pu'er tea industry.

First, the national Pu'er tea standard scientific research center

Relying on the tea research institute of Yunnan Academy of Agricultural Sciences, Yunnan Agricultural University and other local scientific research strengths to build a national Pu'er tea standard scientific research center, the content includes standard formulation, the establishment of academician workstations, expert workstations, research institutes, non-genetic learning societies, the establishment of sample gene banks, new variety breeding bases, promote the rating of production areas, tea garden ratings (including big data), tea enterprise ratings, warehousing ratings, product ratings, centers and scientific research centers, encourage the center and the production district government, leading enterprises to establish product research and development and scientific research achievements transformation centers, and promote information resources 3. Sharing of instruments and equipment, and strengthening major project research.

2. Pu'er tea international trading market center

Luyu International Group will cooperate with Xishuangbanna to establish the Pu'er Tea International Trading Market Center, relying on the operation and management experience, technology and resources of the Luyu Tea Exchange Center, as well as the advantages of the Yunnan Pu'er Tea Production Area, introduce the mature market and channel resources of Luyu Group, and quickly upgrade the trading center to a Pu'er Tea International Trading Market based in Yunnan, serving the whole country and facing the world, so as to standardize the offline trading market behavior of Pu'er Tea, form a market pricing mechanism, promote the integration of international production and financing supply and marketing, and serve tens of millions of tea areas, tea enterprises and tea merchants.

3. Pu'er Tea Industry Innovation Center

Based on "standardization, digitalization, branding and internationalization", we will select suitable regions and establish a Pu'er tea industry innovation center for tea enterprises, tea people, especially young tea makers. Drive and help 100,000 small and medium-sized and micro enterprises in the country and province who love Pu'er tea to settle in the center to start a business, build a double innovation base, share the tea people's studio, live e-commerce, tea cultural and creative products production and processing, exhibition and display, and build a characteristic digital economic park for tea people to study, tea repair, leisure and business in the production area. Vigorously promote digitalization, build aging warehouses, collection warehouses, trading warehouses, and marketing centers for high-end tea products, and establish Pu'er tea big data centers, big health centers, and digital cloud warehouses. The innovation center will be built into an important platform and window to promote the innovative development of the Pu'er tea industry in the new era and display the inheritance and innovation of Pu'er tea, tea culture, national culture and urban civilization.

4. Pu'er Tea Cultural Tourism Center

Construct the Pu'er Tea International Tea Expo Garden, including the Pu'er Tea Museum, Tea Culture Theme Park, Tea People Park and International Tea Tourism Town, and will introduce national and international tea industry organizations and the Shanghai Ciie brand, create an international tea trade expo, and create a tea culture festival with international influence. Guided by culture, it effectively serves the standard scientific research, market cultivation, trading circulation, storage and brand building of Pu'er tea, and establishes a trillion-dollar industrial cluster connecting the whole state, the province and the world.