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Play the "special" brand well and ring the "Xinjiang" brand name

Source: Economic Daily

-- Xinjiang vigorously develops characteristic industries to promote high-quality development

Driving through Baishi Township, Yizhou District, Hami City, Xinjiang, in case of snow, the East Tianshan Mountains are even more vast; about 1 hour later, when entering the urban area of Yizhou District, the sun is bright and the breeze is light. In the summer, the Economic Daily reporter interviewed and investigated in Xinjiang, experienced such weather changes many times, and experienced the "four seasons" in one day.

Relying on special natural conditions, rich resource advantages, and unique climatic characteristics, Xinjiang has insisted on playing the "special" brand and sounding the "Xinjiang" brand in the industrial economy, and at present, the characteristic industries in the whole region are thriving, promoting the economy to move towards high-quality development.

The three-way force kinetic energy is surging forward

Every morning, in the "Naan Fighting Cooperative" in Toma Erqi Village, Yuerqi Township, Keping County, it is a busy scene. The village is famous as the local "Naan Village". In order to expand production and employment, the cooperative introduced Xinjiang Elinur Agricultural Science and Technology Development Co., Ltd. and built a standardized production workshop of 1800 square meters.

"We have developed new varieties such as chama cou, and now produce an average of 42,000 naans per day. Through online and offline channels, it has been sold to Shanghai, Guangzhou, Hangzhou and other cities. The company's chairman Adilijan Niyazi told reporters that a new production line will be put into operation at the end of July.

From small workshops to production lines, varieties from single to rich, sales from the county to the whole country, the change of Keping County's "Naan Village" reflects the changes in Xinjiang's traditional characteristic industries. From the perspective of the practice of all parts of Xinjiang, the change is mainly due to the three-way force: one is to adhere to innovation; the second is the integration of resources; and the third is to cultivate brands.

Many industries in Xinjiang have distinct characteristics, but within the region, there is a problem of homogenization. For example, in the naan industry, in recent years, many regions have planned to build a "naan industrial park", but to "go out", it is necessary to form a joint force. To this end, Xinjiang pays attention to the "three-way force" and promotes the upgrading of traditional characteristic industries. In recent years, Abra's naan, Xinjiang Xiao naan, naan wang and other brands have become brighter and brighter, and enterprises have formulated detailed indicators for the specifications of the naan pit, flour standards, baking time, weight and size of the buns, etc., which have won the favor of consumers.

Adhere to innovation, vigorously develop characteristic new varieties; integrate resources, promote the rational flow of production factors; cultivate brands, and strive to open up the national market, and now, Xinjiang's traditional characteristic industries such as dry bread, meat pigeons, lavender, and Adelies silk are rejuvenating.

Both "improve" and "increment"

In recent years, some characteristic industries in Xinjiang have continued to grow, playing an important role in poverty alleviation, rural revitalization, and cultivating new momentum for economic development. However, most of these industries are not "big", and industrial development is facing the problem of both "improving quality" and "incrementing".

In the face of the dual goal, Xinjiang insists on driving the expansion of the "total amount" with high-quality "increments". In the view of local governments and enterprises, "quality improvement" is the means, "increment" is the goal, and "quality improvement" depends on research and development, relying on the power of science and technology, upgrading existing characteristic products, and developing new characteristic products.

After the outbreak of the new crown pneumonia epidemic, the compound one-branch artemisia granules produced in Xinjiang Yinduolanwei Pharmaceutical Co., Ltd. were selected as the characteristic ethnic medicines of the traditional Chinese medicine prevention and control plan.

In fact, this drug and zuka wood pellets produced in the same factory and other "Xinjiang" brand products have long been well-known in Xinjiang. Li Jun, chairman of the company, introduced that Yinduolan Company was once on the verge of bankruptcy due to a single product reason, and later embarked on the road of revitalization by improving the ability of scientific and technological innovation and transformation and adjusting the product structure. At present, Yinduo Lanwei Pharmaceutical Co., Ltd. has become a modern enterprise integrating the industrial chain of planting, production, marketing and research and development of ethnic medicines with Xinjiang characteristics.

In the process of "quality improvement" and "increment", Xinjiang's characteristic industries also pay attention to the implantation of "green" genes. "It's green and it's rich." Xinjiang Kangyuan Biotechnology Group Co., Ltd. is located in Habahe County, processing and producing sea buckthorn drinks, oils, freeze-dried powder and other products. Peng Zhengrong, deputy general manager of the company, said that through 10 years of investment, 20,000 mu of contiguous sea buckthorn forest bases have been built, and local herders have been driven to plant 60,000 mu.

Dasdan Talehatibek and his wife went from herdsmen to industrial workers after being employed at Kangyuan Biotechnology, earning a combined monthly salary of $7,500. Seeing the red fire of sea buckthorn fruit, their family planted 300 acres of sea buckthorn fruit, which entered the fruit harvest period last year, bringing 150,000 yuan of income that year.

Efficient development and utilization of resources

Xinjiang is rich in resources, and many characteristic industries rely on resources. How to look at resources and use them determines the direction of development. "Don't be trapped in resources, beware of resource dependence, and achieve the extension of resources and beyond resources" - efficient development and utilization of resources has become an important task for Xinjiang to develop characteristic industries.

At present, in resource-rich areas such as Hami and Karamay, the industrial structure is more "light", more "green", and more "refined".

Coal is the most advantageous resource in Hami, where it is not only converted into electrical energy, but also transformed into a chemical raw material. Combined with the high quality characteristics of coal resource tar rate, the city focuses on extending the coal industry chain and enhancing the added value of products.

Xinjiang Guanghui New Energy Co., Ltd. in Yiwu County is a chemical products manufacturer, the methanol products produced are the main raw materials for high-end medical non-woven fabric raw materials, medical equipment parts and components, and the ammonium sulfate produced is the raw material for fertilizers. "We invested 240 million yuan in the exhaust gas heat recovery project, and tried every means to 'eat dry and squeeze out' coal resources." Niu Yuqi, general manager of Guanghui New Energy, told reporters, "The waste heat, residues and other by-products generated in the production process are included in the scope of development and utilization." ”

Xinjiang Xiangsheng New Material Technology Co., Ltd. annual output of 20,000 tons of titanium and titanium alloy new material project, set titanium ore, sponge titanium, titanium, titanium supplies as one, its products are aerospace equipment, marine engineering equipment and high-tech ships key basic materials. Xie Guowen, deputy general manager of the company, said, "We have invested more than 7 billion yuan in Hami, and we are confident of developing and making good use of resources to build the company into a world-class titanium production enterprise."

Statistics show that in the first quarter, the GDP of Hami City increased by 3.9% year-on-year, and the growth rate of industrial added value reached 13.3%. "The improvement of relevant indicators is the result of strengthening the combination of epidemic prevention and resumption of work and production, and also means that through efficient development and utilization of resources, the local economic development momentum is strong and the resilience is better." Yang Rui, director of the Hami Municipal Bureau of Statistics, said. (Reporters Qiao Wenhui, Ma Chengzhong, Geng Dandan)