This is an entrepreneur from Changsha, Hunan: Ye Feng.
He studied in the United Kingdom, but after graduation, he chose to return to China to "farm", to digitalization, intelligence for the traditional agricultural products wholesale market empowerment, his new vegetable market built four years ago, not only let the people eat affordable vegetables, but also effectively alleviate the difficulty of agricultural product sales, driving more than 30,000 people upstream and downstream employment.
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With the Spring Festival approaching, Changsha's Dahexi Agricultural Products Logistics Center is getting busier and busier, as one of the "vegetable basket" projects in Hunan, 5,000 tons of vegetables flow to the people's tables every day. Due to the low temperature this winter, vegetable transportation has been affected to a certain extent, and Ye Feng expects that the peak of tun vegetables before the festival will arrive early.
Ye Feng, chairman of Hunan Changsha Dahexi Agricultural Products Logistics Center: The supply platform guarantees supply, which is a basic job of ours. For example, the epidemic and the Spring Festival cannot guarantee supply, and everyone cannot celebrate a happy Spring Festival at home.
When studying in the UK, Ye Feng, who studied business administration, worked in a vegetable factory. Due to standardized and information-based production, local crops only need to be cleaned and graded by the factory to reach the supermarket, which makes Ye Feng, who grew up in the countryside, greatly inspired.
In China, the same agricultural products have to go through five or six intermediate links from the field to the table, and the cost and loss are ultimately paid by farmers and consumers. How to shorten the distance from the field to the table? Since then, Ye Feng has had the idea of returning to China to engage in agriculture.
After research, he found that 80% of domestic agricultural products can not avoid the wholesale market this "big data platform", vegetable supply and demand, origin information and other data are summarized here, want to remove the intermediate links, you have to start from the establishment of a wholesale market. In 2013, Ye Feng began to build the Dahexi Agricultural Products Logistics Center.
Ye Feng, chairman of Dahexi Agricultural Products Logistics Center in Changsha, Hunan Province: We hope to transform and upgrade our traditional farmers' market into a digital, intelligent, transparent and engineered logistics center, and an intelligent warehousing, sorting, processing and distribution of agricultural products from farmers to buyers. Let the trading function of our agricultural market and our price formation weaken this function, and let our market's pricing function change from market pricing to cost pricing.
In 2016, Ye Feng's agricultural products logistics center integrating agricultural product trade, cold chain warehousing, e-commerce, logistics and distribution was opened, and due to the location close to the highway, the logistics cost was low, which quickly led to a 15% to 30% reduction in the price of vegetables in the surrounding areas, allowing the people to eat affordable dishes. At present, the market radiation range has reached the five central provinces, serving a population of 90 million.
Hunan Yiyang vegetable wholesaler: We have been buying goods here, and the supply here is sufficient and the price is relatively low.
After the outbreak of the new crown epidemic last year, the Dahexi Agricultural Products Market still ensured an adequate supply of 20 dishes per day, and reduced the losses of merchants through measures such as deferring the collection of venue fees and reducing or waiving entry fees.
Vegetable wholesalers in The Dahexi Agricultural Products Wholesale Market in Changsha, Hunan Province: The market gives us a part of the entrance fee and stall fee, which was there last year!
On the one hand, we serve the merchants, and on the other hand, we pick up the farmers. 60 kilometers away from the Dahexi Wholesale Market, Ningxiang City' Shuibin Village is the main local vegetable production area, once the village developed the vegetable industry, large-scale planting, the whole village 400 acres of pepper harvest.
What the villagers did not expect was that the production of peppers in the surrounding markets also increased greatly, seeing that the peppers could not be sold out and would rot in the ground, Ye Feng led several powerful merchants in the market, from product packaging, to logistics standards, all-round guidance to farmers, more than 1 million kilograms of peppers were quickly harvested.
Deng Shangzhi, general secretary of the general branch of Huangbin Village, Huangcai Town, Ningxiang Township, Hunan Province: Now all of them are sold out.
People, vegetable farmers, wholesalers, Ye Feng's Dahexi agricultural products market has made every party taste the sweetness, but also for the next step to remove the intermediate links, so that the traditional wholesale market transformation and upgrading laid the foundation. Today, the annual transaction volume here reaches 10 billion yuan, driving the planting area of more than 1 million mu, directly arranging more than 5,000 employees, and indirectly driving more than 30,000 people to work. At the same time, he also invested 30 million yuan to establish a direct sales center for precision poverty alleviation agricultural products in Hunan Province, directly selling more than 8 million catties of unsalable agricultural products.
Ye Feng, chairman of the Dahexi Agricultural Products Logistics Center in Changsha, Hunan Province: Applying what we have learned can bring some advanced foreign concepts back to China, and our goal is to open up the upstream and downstream, to optimize the circulation links in the middle, to return the difference in the middle to our farmers, so that our farmers can really benefit, and make our due contributions to our people to be able to eat safe vegetables, affordable vegetables, and safe dishes. (CCTV reporter Xue Chen, Hunan TV, Liu Wei, Zhou Hailun)
(Edited by Yang Yalan)