On October 29th, with the theme of "employment is the foundation of people's livelihood, skills are the foundation of employment", the Changzhou Vocational Skills Competition and the Fourth Vocational Skills Competition in Zhonglou District Internet Marketer - Live Salesman Competition Finals were successfully launched.
According to reports, the competition is set according to the municipal first-class competition, with reference to the relevant standards of the national relevant vocational qualification level three (senior worker), and combined with the actual situation of market demand, the organization of experts to carry out the competition proposition, is the Changzhou Municipal Human Resources and Social Security Bureau following the Ministry of Human Resources and Social Security in 2020 to add the "live salesman" vocational work type, the first time to organize the "live salesman" vocational skills event activities.
Since the beginning of the competition, it has received keen attention from the community, and the contestants come from all regions of the city. The competition consists of two parts: the preliminary round and the final round. The preliminary round adopts the method of short video + live broadcast with goods, attracting more than 120 players to register for the competition, and also attracting more than 10 enterprises to participate, selecting more than 30 kinds of participating commodities for the contestants to live sell, and finally selecting 50 outstanding live broadcast masters through the combination of online public selection + referee group scoring. In the final, 50 players who stood out from the preliminary round competed in the same field and demonstrated their professional theoretical knowledge level and live broadcast skills in the theoretical examination room and live broadcast platform. The theoretical knowledge section involves the analysis of the development status and trend of the online live broadcasting industry, the policies and laws and regulations of the online live broadcasting industry, the short video shooting and cutting skills, the process and operation of live streaming with goods, the cultivation of anchors, and the case analysis of head anchors with goods. The operation skills part involves product analysis ability, live broadcast planning, live broadcast explanation ability, live broadcast marketing ability and live broadcast control ability.
As a new format, in recent years, there has been a huge gap in the professional field of live broadcast salesmen, and the call for the training of professional and technical talents and the strengthening of industry supervision has gradually increased. Yang Jin, president of Changzhou Live E-commerce Industry Association, introduced that the competition is conducive to strengthening the construction of the team of skilled talents in the e-commerce live broadcasting industry, while further standardizing the network behavior, improving the comprehensive quality and professional skills of live broadcast economy practitioners, and promoting the benign development of new occupations and new formats such as the live broadcasting industry.
It is understood that the Changzhou Municipal Bureau of Human Resources and Social Security and the Changzhou Municipal Federation of Trade Unions will award the honorary title of "Changzhou City Technical Expert" and award the honorary title of "Changzhou Technical Expert" and award certificates and bonuses to the players who have won the first prize (first place) of this competition; the players who have won the second prize (second place) and the third prize (third place) of this competition will be awarded the honorary title of "the second or third place of the fourth vocational skills competition live salesman in Zhonglou District" and will be awarded the award certificate and bonus; and the corresponding national vocational skill level certificate will be issued to the players who have passed the theory and skill performance of this competition.
Yangzi Evening News/Purple Cow News reporter Guo Jingyu
Proofread by Xu Heng
Source: Purple Cow News