Source: People's Daily - Guizhou Channel Original draft
Rhododendrons resemble the sea, and the mountains are fragrant. Every year from March to May is the season of rhododendrons in the Bijie Baili Rhododendron Scenic Area, and the rhododendrons that spread over the mountains and attract tourists from all over the world. Mr. Li, who lives in Luzhou City, Sichuan Province, has been traveling to Baili Rhododendron for two consecutive years, and he loves photography and wants to use his camera to record the magnificence of the Hundred Mile Flower Sea and collect the beauty of the Rhododendron.
The picture shows the real scene after the completion of the Jinpo Bridge. Photo courtesy of ICBC Bijie Dafang Branch
Located in the northwest of Guizhou Province and the middle of Bijie City, Baili Rhododendron Scenic Area is a national forest park and a 5A-level scenic spot. It is known as "the world's largest natural garden" and enjoys the reputation of "the earth ribbon, the world garden". In recent years, with the Baili Rhododendron Management Committee focusing on building the scenic area Baili Rhododendron tourism brand, the popularity and influence of Baili Rhododendron has been further enhanced, and the unique tourism resources of Baili Rhododendron have gradually grown into a local pillar industry, realizing the transformation of green water and green mountains to Jinshan Yinshan.
The picture shows the real scene after the completion of the Jinpu Lupudi section. Photo courtesy of ICBC Bijie Dafang Branch
To get rich, we must first build roads, tourism must develop, and transportation must go first. The original road from the main Jinpo Scenic Area to pudi Scenic Area of Baili Rhododendron Scenic Area is provincial highway S212, which is the main passage from Qianxi County to the scenic spot, the road width is 8.5 meters, the narrow place is only 6 meters, due to the early construction of the old road, the plane line is poor, the longitudinal slope is larger, and the driving conditions are very unfavorable. And there are coal mines along the way, resulting in mixed traffic with tourist vehicles in some sections, traffic congestion during the tourist season, and driving danger. The backward traffic facilities have seriously affected the safety of driving and seriously restricted the tourist reception capacity of Jinpo Scenic Area and Pudi Scenic Area.
In order to promote the upgrading of the Baili Rhododendron Scenic Area, through the construction of new tourist roads that meet the actual needs, improve the driving conditions, improve the service level and traffic capacity of the highway, realize the connection of Rhododendrons in Pudi Township and Jinpo Township, improve the tourism environment, enhance the reception volume and travel comfort of tourists, and achieve the goal of upgrading the international brand image of "Baili Rhododendron". Since 2017, ICBC Bijie Dafang Branch has actively taken action to strengthen the docking with the Baili Rhododendron Management Committee, effectively promote the construction of the Baili Rhododendron Tourism Highway and industrial upgrading, and provide a strong and powerful financial guarantee for the development of the local tourism industry. Since the approval of the 550 million yuan credit fund of the "S212 Baili Rhododendron Pudi to Jinpo Highway Reconstruction and Expansion Project", the Bijie Dafang Branch of ICBC has issued a total of 460 million yuan in loans, breaking the shortage of funds for the construction of scenic tourist roads, realizing the basic completion and opening of Jinpu Road, opening up the last kilometer of tourism development, helping tourism development to run out of "acceleration", and adding "flowers" to the cake of Baili Rhododendron.
The picture shows the rhododendrons that spread across the mountains rushing to bloom. Photo courtesy of ICBC Bijie Dafang Branch
At the same time, the Bijie Dafang Branch of ICBC has strengthened its responsibility, taking rural revitalization as its own responsibility, inclusive finance as the starting point, and vigorously promoting the development of scenic spots through inclusive finance with a sense of urgency that cannot wait, a sense of crisis that cannot be slowed down, and a sense of responsibility that cannot sit still. To the scenic spot to provide convenient and efficient financial services for the construction party, while taking the initiative to contact the scenic supermarket, hospital, hotel and other partners, with Qian travel fast loan, tobacco loan, medical insurance loan, etc. as the starting point, to provide all-round, systematic and uninterrupted financial services for the development of the scenic spot, and actively visit the core enterprise Guizhou Baili Rhododendron Forest Park Development Co., Ltd., to understand the progress and payment plan of the Jinpu tourist highway project, understand the capital needs of downstream enterprises in the supply chain, combine products for customers to develop financing service plans and timely report to the provincial bank, intimate 3. Meticulous service has been recognized by core enterprises and downstream suppliers. At the end of September, it successfully issued a supply chain loan of 40 million yuan to downstream enterprises, effectively solved the capital needs of downstream enterprises, and fully promoted the connection of the tourism service area, Pudi scenic spot and Jinpo scenic spot of Baili Rhododendron Scenic Area, and accelerated the realization of the strategic goal of Baili Rhododendron tourism.
Through the upgrading of the tourist highway, Baili Rhododendron successfully ranked among the second batch of national full-scale tourism demonstration areas, the Jumping Flower Slope Scenic Spot was rated as a national 4A-level tourist scenic spot, and the Yishan Huagu Scenic Area won the top ten health resort tourism bases in Guizhou. According to statistics, despite the impact of the epidemic, the tourism of Baili Rhododendron has maintained steady development, with a total of 2.908 million tourists received in 2020, and more than 6.5 million tourists have been received from January to September this year.
Based on reality, ICBC Bijie Dafangxing strengthens the tourism industry with regional characteristics, promotes tourism upgrading, and helps rural revitalization. The sea of flowers is connected into pieces, and the financial strength injects a strong impetus into the development positioning of the Baili Rhododendron National Forest Park as "earth ribbon, world garden, health and welfare land, and summer paradise", and accelerates the local economic and social development. (Zhou Jianan, Diao Xiande)