Expo 2020 Dubai, postponed for one year due to the COVID-19 pandemic, is about to start in 1 month. On October 28, Beijing time, the Dubai Expo Park ushered in the most "fragrant" activity site - the China Pavilion Gujing Tribute Wine Enterprise Day. This is the first brand day of China's liquor industry at this World Expo, and it is also the designated wine of Gujing Tribute Wine as the designated wine for the Chinese Pavilion of the World Expo for four consecutive world fairs, and the fourth time it has an exclusive World Expo brand day, showing the beauty of Chinese culture to the world with "wine culture" and creating a new height for Chinese liquor dialogue in the world.
At the same time, on October 29th, the "Dubai World Expo China Pavilion Gujing Tribute Wine Enterprise Day Global Online Conference" gathered with global netizens in the cloud, led the global audience to visit the China Pavilion online, witnessed the fourth Expo tour of Gujing Tribute Wine, enjoyed the cultural feast of the Global Tour of Chinese Wine Culture (Dubai World Expo Station), and snapped up the world's first year of the original pulp ancient 20th World Expo China Pavilion commemorative wine.
The Expo Gujing Tribute Wine Enterprise Day activity has been strongly supported by the China Pavilion of the Dubai World Expo, the China Liquor Industry Association, the Anhui Provincial Council for the Promotion of International Trade and other parties. Wang Rui, director of the Chinese Pavilion, attended the ribbon-cutting ceremony, and Ruan Wei, deputy general representative of the Chinese Pavilion Government and deputy director of the Trade and Investment Promotion Department of the China Council for the Promotion of International Trade, Alci Kalandia, Ambassador of Georgia to China, Xu Jundong, member of the Party Group and Deputy Director of the Anhui Provincial Council for the Promotion of International Trade, Ms. Zhang Sujiu, daughter of the famous patriotic general Zhang Zhizhong, ms. Zhang Sujiu, a well-known overseas Chinese leader, Cyril Camu, president of the French Camo Group, Yu Zhenyu, deputy director of the World Expo Museum, Song Shuyu, chairman of the China Liquor Industry Association, and many other important Guests at home and abroad delivered online speeches. They highly affirmed the significance of Gujing Tribute Wine using the World Expo as a platform to open up the internationalization of Chinese liquor, which will refresh the world's perception and recognition of the quality, brand and culture of Chinese liquor, and contribute "world incense" with "Chinese brewing".
A time and space connection between Dubai and China Tell the story of Chinese liquor to the world
The Dubai World Expo Gujing Tribute Wine Enterprise Day was carried out in a new way of combining the three venues of "Dubai World Expo Park Site + Domestic Global Online Conference + Double Eleven Ancient Well World Expo Commemorative Wine Online Snapping". Through multiple platforms such as People's Daily, Today's Headlines, Gujing Cloud Business Live Broadcast Matrix and other platforms, it was broadcast live to the world, and connected with Dubai, attracting more than 2.84 million people from all over the world.
On the day of the Dubai Expo Park, under the leadership of the staff of the Chinese Pavilion, foreign tourists experienced the global reading of "Bo" and "Step by Step" and "Brewing for the Whole People" and other cultural products of the Gujing Tribute Wine Series by watching the Intangible Cultural Heritage Exhibition of the Gujing Tribute Wine Expo, and enjoyed a feast of "aroma" of the Chinese Pavilion full of technology and wine.
Ruan Wei, deputy general representative of the Chinese Pavilion at Expo 2020 Dubai and deputy director of the Trade and Investment Promotion Department of the China Council for the Promotion of International Trade, said that by actively participating in the display and promotion of the China Pavilion, Gujing Tribute Wine Enterprise Day will help the Expo exhibitors promote cultural mutual learning and promote economic and trade cooperation.
Georgian Ambassador to China Alci Kalandia believes that Gujing Tribute Wine, as a well-known national product with Chinese characteristics, can be elected as the designated liquor of the China Pavilion of the World Expo for four consecutive years, not only because Gujing Tribute Wine adheres to the artisan spirit of green brewing, but also because of the brand responsibility of Gujing Tribute Wine to promote the spirit of Chinese wine, which is an innovative expression of Chinese culture to spread to the world.
Xu Jundong, member of the party group and deputy director of the Anhui Provincial Council for the Promotion of International Trade, said that Gujing Tribute Wine has carried out a number of international exchange activities in an organized and planned manner over the years relying on the CCPIT platform, which has become a bright economic and cultural business card of Anhui Province in international exchanges. The successful holding of the World Expo Gujing Enterprise Day is more conducive to promoting the integration of Hui culture into the world and driving Hui products to the world.
Xu Jundong, member of the party group and deputy director of the Anhui Provincial Council for the Promotion of International Trade
A World Expo Museum Collection Certificate Gujing Gong Expo Commemorative Wine Blooms "Chinese Light"
In order to commemorate the road of the fourth Expo of the China Pavilion, the company day Gujing solemnly released the "Vintage Pulp Ancient 20th Expo 4th World Expo Commemorative Wine" to the world, and carried out the double eleven live pre-sale. This Expo commemorative wine box set has a total of 4 bottles of commemorative wine, and each bottle of wine and color contains the theme and characteristics of the China Pavilion of the World Expo. Commemorative wine is sought after by netizens around the world, and online sales are hot.
At the same time, in order to treasure the memory of the World Expo and pass on the friendship of the World Expo, on the day of the enterprise day, the commemorative wine series products of the 20th World Expo China Pavilion of the Vintage Pulp Ancient Were also officially entered the World Expo Museum as a permanent collection under the witness of global netizens.
Representative Yu Zhenyu, deputy director of the World Expo Museum, accepted the donation
Gujing Tribute Wine A Small Step Chinese Liquor A Big Step To Create a New Height of Chinese Liquor Dialogue in the World
Wine has no borders, culture has no borders, and true feelings have no borders. As a pioneer in the internationalization of Chinese liquor, Gujing Tribute Wine has been actively showing the oriental charm of Chinese liquor culture to the world and promoting Chinese liquor to the world with the help of brand promotion activities such as the Gujing Tribute Liquor Enterprise Day at the World Expo and the Global Tour of Gujing Tribute Liquor Chinese Liquor Culture.
Yan Lijun, member of the Party Committee of Anhui Gujing Group, executive deputy general manager of the joint-stock company, and chairman of the sales company
At the press conference, Yan Lijun, member of the Party Committee of Anhui Gujing Group, executive deputy general manager of the joint-stock company and chairman of the sales company, said that Gujing people will uphold the corporate values of "being a real person, brewing fine wine, being good at themselves, and helping the world", adhere to the corporate values of "making good wine, storing good wine, and selling good wine", recreate a new gujing that is "digital, internationalized, and legal", further promote the internationalization process of "buying the world and selling the world", and actively join hands with global partners to let the people of the world understand Gujing tribute wine and fall in love with Chinese liquor.
For the effectiveness of this Gujing Enterprise Day, Song Shuyu, chairman of the China Liquor Industry Association, fully affirmed that the 2020 "Gujing Tribute Wine Enterprise Day in the China Pavilion of the Dubai World Expo" is the first brand day of the Chinese liquor industry at the World Expo. This is a small step for Gujing tribute wine, and it is also a big step for China's wine industry. This is not only a display of the fine works of the Chinese nation, but also another window to open the world's understanding of China and China's influence on the world!
Chairman Song Shuyu said that looking back at history, on the road of thousand-year civilization, Chinese liquor has continuously written its own history in international exchanges. Looking forward to the future, Chinese liquor to the world needs to take wine culture as a bridge for people to connect with the people, and it will not stop and work for a long time.
It is reported that as early as 2014, the bridge was built by Gujing Tribute Wine, and the two world-famous spirits producing areas, Bozhou City in China and Cognac City in France, were established as sister cities because of wine. At this event, the president of Cyril Camus, the fifth generation of the world-renowned cognac brand France Camo Group, specially sent a blessing, hoping to strengthen the strategic cooperation between the two companies and let Gujing Tribute Wine be marketed in the world.
Going to the world is the beautiful vision of all baijiu people, and it is also the inevitable result of an industry maturing and succeeding. The Chinese liquor industry, represented by Gujing Tribute Wine, will profoundly grasp the new development pattern of domestic and international double circulation, actively disseminate Chinese wine culture, innovate expression methods, expand foreign trade, carry forward national brands, and make Chinese liquor a part of the beautiful life of the people of the world. (Text/Wang Hongmin, Hu Kan Image source: China Pavilion at Dubai World Expo, etc.)