The opening of the fourth CIIE is imminent, and 14 CIIE exhibitors from Xuhui were collectively promoted in Xuhui District Government yesterday (1). This year, a total of 30 companies from Xuhui District participated in the exhibition, such as Merck, Johnson & Johnson, LIXIL, IKEA, SGS, Simmons, etc., the number of which was the same as the previous edition, of which 14 companies were the regional headquarters of multinational companies, such as Mondelëz, Emerson, Adidas, etc.
Lesaffre, which built a 6-meter-high Eiffel Tower model at the EXPO booth this year, not only continued to promote the exchange of food culture, but also contributed to China's rural revitalization and agricultural technology modernization through the Barley Bread Project. 2021 is the 40th year that Lesaffre Group has entered China, and it is also the fourth time to participate in the Expo, and lesaffre will still bring some surprises to the audience while mastering it. Through the tower, the audience can directly enter the Shikumen Lane. On one of the World's Bread Displays, there are hand-drawn drawings of landmark buildings from more than 30 countries in the world, and next to each building are local specialties made by professional bakers from Lesaffre. Spectators can take photos and punch cards here, and scan the QR code on the wall to get a detailed description of these breads, fully appreciate the baking technology and culture in every corner of the world.
MondelëZS International, a Fortune 500 company, will also bring nearly 100 products to the 2021 EXPO, of which 50% are the debut of the Expo and 70% meet the standards of MONDEL's healthy and well-being snacks. This reflects Mondelëz's commitment to meeting the rising needs of consumers under the new normal of the epidemic, especially in terms of health and well-being.
SGS, which is also the fourth year to participate in the Expo, this time show AR/VR near-eye display measurement system, which is equipped with an anthropomorphic eye lens, simulating real human eye movements, can accurately evaluate the optical quality and subjective and objective feelings of VR, AR, HUD and other equipment, making the immersive experience more "real". In the field of semiconductor chips, SGS showcased the "Combined High Cleanliness Cleanroom" model of semiconductor solutions, which comprehensively demonstrated the complete solution capabilities from cleanroom design planning to construction testing.
EY, which is also in the trade in services exhibition area with SGS, has made a breakthrough double booth this year, and a number of professional services and innovative practices will be unveiled for the first time, covering cutting-edge fields such as sustainable development, green finance, smart mobility, digital supply chain, digital marketing and so on. Launched the EY Enterprise Carbon Management Suite and the EY Blockchain Audit Platform.
The annual CIIE has become a touchstone and launch station for new products and technologies to enter the Chinese market. This year marks the fourth consecutive year that the LEGO Group has participated in the Expo, and this year's LEGO Group booth, with the theme of "Le Making a New World", showcased the creativity, innovation and commitment to sustainability of the LEGO brand through a fun and immersive play experience. At the promotion meeting, Dong Wenyao, director of the Xuhui District Commission of Commerce, briefed on the urban service guarantee work of the fourth CIIE in Xuhui District, introduced the organization and preparation of the Xuhui Trading Sub-group, the overall situation of the Exhibitors in Xuhui at the Expo, and the investment promotion, epidemic prevention and control, and volunteer service work of the Ciie Expo in Xuhui District.
Author: Shanghai Radio reporter Cheng Lin
EDIT: Wrap up
Editor-in-charge: Jin Xiaoying