The annual "Double Eleven" has kicked off, and many e-commerce companies and enterprises in our area have also made full preparations for this grand online promotional activity.
On the evening of November 1, in the warehouse of Lingge Wood Industry Co., Ltd. in Lianshi Town, the staff was carrying out information binding operations on the products that had been put into storage, and sprinting the "Double Eleven" that was being held in a fiery manner. It is understood that the company, as the "leader" of floor heating solid wood flooring, has also followed the trend in recent years, actively laid out the new retail model, and reached strategic cooperation with the well-known e-commerce Alibaba.
Xu Meng, head of the company's digital stores, introduced that this year is the company's first "double eleven", through the integration of online and offline resources of the new retail model, it is expected to have a great breakthrough in sales performance this year. In order to ensure that the order volume is too large to affect the subsequent delivery and after-sales, the company organizes personnel to work overtime to increase personnel and vehicles to ensure the normal operation of logistics. Since the beginning of this year, the company's annual terminal annual sales have reached nearly 1 billion yuan, of which Tmall's single platform sales have reached a total of 86 million yuan, ranking first in the Tmall floor category in 2021.
With the live broadcast with goods station on the outlet, this year's "double eleven", the company has also increased the intensity of live streaming with goods, and the company's executives have personally taken the live broadcast with goods. "Today, the order volume received by our network-wide live broadcasting platform has reached more than 10 million yuan, and it is expected that sales will reach new heights in the next few days." Zhang Xiangfei, the anchor who is broadcasting live, told reporters.
The same scene also appeared in the New Self E-commerce Park in Shuanglin Town, in the early morning of November 1, the lights in the park were bright, and many anchors were carrying goods in front of the camera. "The company began to test the waters last year to establish its own live streaming team, after a year of exploration, the relevant processes and models have been relatively mature and perfect, so this year decided to increase support in this regard." Wang Fangfang, head of Huzhou Jiangnan Good Painting Materials Co., Ltd., said.
At this stage, the promotion of e-commerce has put forward higher requirements for logistics services. Especially under the impact of the new crown pneumonia epidemic, the role of the express logistics industry in serving people's livelihood has become more prominent. These days, many express delivery companies in our district have also entered a state of intense preparation, increasing personnel and vehicles, and actively responding to the shopping festival.
Master Qi is an employee of the Yunda branch in the development zone, and in the past two days, he has felt that his workload has increased significantly more than usual. "The workload is 20 to 30 percent more than usual these days. Now we are working overtime almost every day to deliver couriers, and we have also cancelled our vacations, and the next is the peak period of overtime! The company's head Han Chao said that the current personnel and vehicles are all in place, with the increase in express delivery volume, the company will also switch the ordinary delivery mode to a multi-frequency delivery mode at any time, as soon as possible to deliver the express delivery to the customer's hands.