preface:
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Calligraphy itself is one of the typical representatives of Chinese culture, it is applied as an element to the design of packaging, can achieve aesthetic artistic effects, but the most important thing is to look at your use, the elements themselves are very important, more important is the skills and methods you use. Chinese calligraphy is a traditional art unique to Chinese characters. Broadly speaking, calligraphy refers to the writing rules of written symbols. In other words, calligraphy refers to writing according to the characteristics of the text and its meaning, with its calligraphy, structure and chapters, so that it becomes a beautiful work of art. Calligraphy is the law of writing. Using the correct writing rules to write words with a sense of beauty, can give people the enjoyment of beauty, this is the art of calligraphy. The rules of writing include, strokes, structures, chapters, etc. Of course, this must be through a long period of study of the inscription, can skillfully use the basic pen method of starting, writing, closing and other methods, interspersed avoidance and other relationships when concluding, as well as the overall harmony of the chapter and other effects, coupled with the personal knowledge of the calligrapher, in order to write calligraphy with artistic effects.
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Zha Sheng (1650-1707), zi Zhongwei, trumpet sound mountain, Zhejiang Haining Yuan Huaren. In the twenty-seventh year of the Qing Kangxi Dynasty (1688), he entered the priesthood and was elected as a Shu Jishi of the Hanlin Academy and was taught editing. When the Kangxi Emperor chose Confucian ministers to serve as advisers, he was recommended to the Zhinan Study for many years, and at least Zhan Shi was moved. The calligraphy is exquisite, and the charm of Dong Qichang is particularly exquisite. The Kangxi Emperor praised: "Other people's books are tacky, but Cha Sheng is a vulgar ear." The work is different for a long time. "Zha Sheng was cautious and diligent in his work, and was highly valued, and the Kangxi Emperor gave books, paintings, royal pens, and Yantai, and gave di Xihuamen, and the name of the imperial book "Fade Yuan". The character is high, and the treatment of others is not distinguished between noble and inferior, and all are treated equally. There were many calligraphers in all directions, and he often lit candles at night. He is the author of "The Collection of Tamyuan Hall". At that time, people called Zha Sheng calligraphy, Zha Shen xingshi, and Zhu Ziheng paintings as "Haining Three Absolutes".