Where did your first impression of "Chevrolet" come from?
Maybe it's the "Bumblebee" in "Transformers", chevrolet Camaro, maybe the president who frequently appears in American dramas to escort Chevrolet Suburban; maybe it's the eponymous Maribor with Malibu Beach, California, which symbolizes freedom and individuality; maybe Disney's Tron Speed Light Wheel, maybe it's the Doji star on Manchester United's chest... Since its inception in 1911, it has continued to write legends, constantly pushing the limits and giving people new surprises.
This year, Chevrolet celebrated its 110th birthday and wanted to surprise those who followed it.
Gifts are abundant, including gift boxes co-branded with partner Disney, Disney limited luggage, JD consumption cards, Starbucks Starbucks gift cards and other heart-warming gifts, limited edition broadcast.
Wind and rain
It will last for hundreds of years
In 1911, Swiss engineer and racing driver Louis Chevrolet and early American auto business tycoon William Durant founded Chevrolet.
In 1912, Chevrolet's first model was introduced; more than 20 years later, Chevrolet launched the Suburban, the "originator" of the modern SUV;
In 1953, Colvit was born and has been popular all over the world, known as the most successful supercar in the United States.
In 1966, Camaro came out, it is the household name "Bumblebee", let the civilian sports car into the homes of ordinary people.
In 1969, Chevrolet introduced the world's first four-wheel drive model, the K5 Blazer. Some people say that the reason why SUV can become a popular model around the world, this car can be said to be one of the biggest heroes;
Born in 1964, Maribal has won 25 NASCAR races. To this day, the Maribao XL is still creating a legend, constantly refreshing the speed limit of the 200,000-class production car.
Chevrolet's century-old "glory" seems to be a highlight moment, but in fact, as a century-old car brand, Chevrolet has experienced the financial Depression of the 1930s, World War II, the two oil crises of the 1970s and the subprime mortgage crisis that swept the world.
Branding renewed
Legend is a teenager
After 110 years of baptism, Chevrolet has not forgotten its original intention, but the brand temperament is getting younger and younger.
From the chest advertisement of manchester United, to Disney's "Tron Speed Light Wheel" pavilion, from "Through Nascar" to the cooperation with the internet celebrity esports team IG, Chevrolet seems to be always with young people.
At the same time, Chevrolet has introduced a number of new cars in the Chinese market and the world, and the "high-performance" and "full-featured" dual-element product front layout has become a new brand proposition. The younger and more stylish Redline Red series models and the more personalized and powerful RS models have become the favorite of young users. The brand image further "young, sporty, fashionable, technology" sense.
At present, the pace of Chevrolet's product layout is getting faster and faster, the product sequence has been diversified, and Chevrolet's brand image is gradually close to the preferences of young people at present.
At the recently concluded Guangzhou Auto Show, three 110th anniversary special edition models based on the Chevrolet Trailblazer, Explorer and Maribal XL were built to meet with the majority of Chevrolet fans, which combined with the themes of the strong agent, outdoor off-road, trend retro and other themes that young people are most concerned about, and made a series of extreme changes in appearance and interior, and finally presented the Chevrolet Trailblazer Jedi Edition, the Explorer Jungle Hunter Edition and the Maribal XL Maliblu Blue. In this way, we pay tribute to Chevrolet's century-old spirit of movement and exploration. These three cars not only represent the future model direction of Chevrolet, but also inherit the historical heritage of the Chevrolet brand.
At the beginning of this year, Chevrolet based on the needs of user consumption upgrades, but also the pioneer, explorer, Maribor XL and Chang Tour four main models to carry out a full range of quality upgrades, the interior using Italy imported innovative covering material Alcantara, greatly improving the sense of grade in the car. At the same time, in view of the increasing attention of young people to the car-machine interconnection function, Chevrolet will also complete the third large-scale OTA remote upgrade within the year, so that young users who have grown up under the Internet will always stand on the front line of technology.
The Explorer is the star of the Chevrolet family, equipped with a Chevrolet 2T9 power combination composed of an eighth-generation Ecotec 2.0T intelligent variable cylinder turbine engine and a 9-speed HYDROMATIC hand automatic transmission, and accelerates from 100 kilometers in just 7.9 seconds. "Cost-effective" is amazing, but also with a tough appearance design, intelligent Internet technology and consistent safety quality, showing the strength of pure American SUV hard core products, won the recognition of consumers.
The Chevrolet Pioneer, a large 7-seat all-territory SUV with higher positioning, shoulders the heavy responsibility of brand upwards. The majestic body size of 4999mm long, 1953mm wide and 1736mm high shows a domineering posture. What's even more remarkable about this car is that it is called the "Camaro in SUV", it draws inspiration from the legendary sports car Camaro, using the design style of the pilot concept version of the SUV FNR-CarryAll, a cool and crazy look who can not love.
Not long ago, the entire series of 2022 Explorer 550T RS series models and the entire Pioneer series were switched to a 48V light hybrid system to improve driving quality and fuel economy. With the blessing of 48V light mixing technology, the 2022 Explorer accelerates up to 7.9 seconds in 100 kilometers, and the comprehensive fuel consumption of 100 kilometers is as low as 7.01 liters. It also brings a more efficient and smooth driving experience to the pioneers, and the fuel consumption has also dropped compared to pure fuel models, with an acceleration of 8.4 seconds per 100 kilometers and a comprehensive fuel consumption of 7.1 liters per 100 kilometers, which is quite dazzling data for a medium and large SUV.
There is also the direction of electrification, and the smooth tour listed last year has enabled Chevrolet to successfully pry open the door to domestic electrification. This product, which is being developed based on GM's new electric vehicle architecture, accurately meets the needs of the limited-license urban car family, and it is a hot hit on the market. The 2022 Cruise NEDC has a pure electric mileage of up to 518km, with 3 driving modes (economy, normal, sports) + 3 gears of energy recovery mode (lightweight, medium, powerful), which allows the driver to adjust according to different use scenarios to achieve energy efficiency optimization. Ultra-high cost performance, reliable and stable electric drive technology has been recognized by consumers and the market.
In addition, Chang Patrol has also jointly launched a joint limited edition model with Disney to create a dream for every owner with a fairy tale complex.
Since the second half of this year, Chevrolet has successively crossed over with Disney to create two models, the Magic Edition of Mickey Mickey and the Space Edition of Mickey, each limited to 188 units for sale. The exterior and interior of both models are not only studded with fantastic fairy tale elements, full of childlike fun and magic, and sitting on the "space version" seems to be about to embark on interstellar travel. In addition, owners of limited edition models who become limited edition models through direct ordering channels can not only enjoy the Chevrolet U· Club Platinum Card, you also have the opportunity to get the Shanghai Disneyland Concierge Service and enjoy Disneyland.
It is reported that in the future, Chevrolet will also cooperate with Disney to launch more theme co-branded new cars.
In the future, based on 26 years of experience in new energy research and development, under the blessing of GM's new generation of VIP electronic architecture and Ultium pure electric platform and other advantageous resources, Chevrolet will also launch a series of new energy products to fully move towards electrification, high-end and intelligence.
Founded 110 years ago and 16 years into China, Chevrolet has gained tens of millions of users and 7 million Chinese car owners. Chevrolet may not be the car brand with the most fans, but it is the one with the strongest sense of brand belonging and identity. Because of "love", because of "dreams", because of "never give up", but also because of excellent quality, deep technical strength, Chevrolet has achieved 110 years of legend, and will eventually open a new round of subversion with tens of millions of fans.
Chevrolet, 110 years old, is still full of youthful popularity, and the future can be expected.
Source: Qianjiang Evening News Hourly News reporter Wang Jing