Wuling Capgemini listed 1 year hot sales 9W units, as the first model of Wuling Silver Label, new positioning, new logo, new models, after the listing by consumers love, harvest sales and word of mouth, such a performance is still remarkable. Professionals generally believe that the success of Wuling Capgemini lies mainly in two points, one is the home attributes of Wuling Capgemini, and the other is the product strength of Wuling Capgemini around the attributes of family cars.
Wuling Automobile sees the growing demand for household cars from the people, sees the demand of more ordinary families for quality travel experience, and finds the balance point of home attributes, quality experience, and price, and three key indicators, and launches Wuling Silver Capgemini. Capgemini's product strength is mainly reflected in meeting the rigid need for space in family cars, the expectation of comfort, and the emphasis on cost performance.
Spatially, Capgemini introduced a new concept of "big four" and made this concept deeply rooted in people's hearts. Capgemini has a length, width and height of 4875mm/1880mm/1700mm and a wheelbase of 2800mm. The ultra-long wheelbase with the 4+ X seat layout, when the vehicle three rows of seats are reclined, to create a 4-seat state, this 100,000-class car MPV instantly has a two-row space comparable to hundreds of thousands of models, coupled with the independent armrests in the second row of the vehicle, independent leg rests, can be 180 ° down, and maglev four-way slide rail, the comfort of Capgemini is upgraded to a new level, but also let the owner feel that the value for money.
After solving the need for family car space, Capgemini can also see the interior and configuration of the diversification to meet the driving needs of different groups of people. According to statistics, many women, especially mothers, are very satisfied with Capgemini's maternal and infant environmental protection interior, advanced soundproof double-layer silent glass, PM2.5 level filter + negative ion generator, and N95 level protection; many male car owners are more satisfied with Capgemini HD LCD central control screen, 1365x870mm panoramic sunroof, 360 ° panoramic image + front and rear 6 radar, 6 surround airbags + side air curtains, and the shock absorption effect of the vehicle. It can be seen that Wuling Capgemini does meet the needs of different family members through different product features, so that every family can feel the comfort and peace of mind brought by Capgemini.
After meeting the rational needs of consumers and various perceptual cognitions, and after being warmly recognized by consumers, Wuling Capgemini has once again won a wider range and deeper recognition of vehicle quality and reliability by virtue of the industry authoritative certification of "Chinese car companies won the Global Award for Automobile Lightweight for the first time". Therefore, Wuling Capgemini is indeed deeply cultivating the family car market, and through the excellent strength of products, it has achieved the same flow of sales and word of mouth.