Xiaomi Lei Jun: The brand transformation from high-end to high-end comes from the expectations of rice noodles

On December 31, 2021, Lei Jun, chairman and CEO of Xiaomi, said in his New Year's message to rice noodles, "From high-end to high-end, from parameters to experience, this is the firm transformation of the Xiaomi mobile phone brand." This is the exploration and accumulation of the high-end road from Xiaomi in the past two years, from the repeated and deliberate thinking and choice of the Xiaomi team, and from the expectation of rice noodles. This is a new growth pace for Xiaomi, and a key change for Xiaomi to move towards its original intention and origin. ”