Xiaomi car turf atmosphere light: innovation or gimmick?
Yo, this Xiaomi car is really hot, and since it was listed, the heat has not come down. No, I recently got a turf atmosphere lamp, which suddenly became the focus of everyone's heated discussion. You say this Mr. Lei, why can you toss it like this?
The ground atmosphere light sounds quite tall, with six modes, and it can also breathe and delay the lighting. However, this light is not something that can be turned on casually, and you have to wait for the car to stop in P gear to show you its charm. This design seems intimate, but it actually makes people laugh and cry.
Netizens didn't buy it, and said that this Xiaomi car cleaned up some bells and whistles. Some netizens who just picked up the car were even more outspoken, saying that they were extremely disgusted with this product and regretted lifting the car. Some netizens kindly persuaded them, saying that they should not use the thinking of mobile phones to sell cars, and they had to focus on the research and development of core technologies.
To be honest, I also have to sweat for the atmosphere lights in this area. In our automotive circle, technology is the last word, no matter how beautiful your atmosphere light is, what can it be used for? Don't be like a KTV box and make people laugh.
But then again, the atmosphere light of this Xiaomi car's turf is not completely meaningless. It may be able to bring a more comfortable and personalized driving environment to the driver, making driving more interesting. But the question is, is this really what consumers want?
We have to admit that with the continuous development of the automotive industry, intelligence and personalization have become a major trend. But in this process, we also have to be wary of some car companies blindly following the trend and excessive marketing in order to cater to the market and pursue profits. After all, a car is not a toy, it is about the safety of the driver and passengers.
Speaking of this site atmosphere lamp, I would like to ask Mr. Lei, have you done user research before making this product? Do you really understand the needs and expectations of consumers? Don't spend a lot of money and make a big news, only to have no one pay for it.
Of course, the ambient lighting on this site is not useless. At least it brings new attempts and possibilities to the automotive industry. But we also have to see that this is just the beginning, and real innovation still needs to work hard in core technology, product quality, user experience, etc.
Finally, I would like to say that as consumers, we need to be rational and prudent. Don't be fooled by the bells and whistles, and see if the product is worth our money. As for car companies, they also have to think about it, don't fool us people with useless things.