Abstract:Xujiahui Sports Park launched a one-stop market with the theme of sports - "Living Up to the Four Seasons Wanti Market".
On June 29, the 2024 Shanghai 4th Civic Games "Wanti Cup" Squash Challenge kicked off at the squash hall of Xujiahui Sports Park Complex (Wantihui). Hundreds of squash lovers gathered together, wielding their rackets with passion, writing hard with sweat, and showing their style with enthusiasm.
The participation of the public in niche sports has surged the national fitness boom
As one of the important events of the 4th Shanghai Civic Games, the "Wanti Cup" Squash Challenge aims to provide a platform for players of different ages to exchange skills, learn from each other and make progress together. The tournament was divided into 6 categories: Adult (Male), Open (Male), U13 and U19 (Male and Female), attracting the participation of 104 squash enthusiasts, including foreign players.
Children participate in the competition. Map of Xujiahui Sports Park
The competition was guided by the Organizing Committee of the 4th Shanghai Civic Games, hosted by the Shanghai Social Sports Management Center (Shanghai Sports Competition Management Center) and the Xuhui District Sports Bureau, undertaken by Shanghai East Asia Sports and Culture Center Co., Ltd. (hereinafter referred to as Jiushi Sports Center Company), and strongly supported by the Shanghai Squash Association.
The event attracted many members of the public to watch. Organizer diagram
On the four international standard squash courts in Xujiahui Sports Park, the contestants actively ran and resisted, showing superb skills and tacit teamwork, showing the competitive spirit to the fullest.
As the organizer, Jiushi Sports Center Company has created a high-standard competition venue and perfect event services for the contestants by virtue of first-class sports facilities and rich experience in organizing competitions, so that every contestant can fully demonstrate their strength and enjoy the fun of the competition. They have always been committed to promoting the development of national fitness and constantly bringing emerging sports into the public eye. At the beginning of this year, squash, known as the "king of indoor sports", officially landed in "Wantihui" and set off a squash fever in Shencheng.
The creative bazaar has a variety of ways to play and build a new scene of sports consumption
With the continuous extension of the concept of "sports +", new scenarios of multi-level, diversified and personalized sports consumption experience are highly sought after.
On the day of the competition, Xujiahui Sports Park, settled merchants and Jiushi Sports Cooperative Units jointly created the first one-stop market with the theme of sports - "Living Up to the Four Seasons Wanti Market". The market revolves around a variety of business formats such as sporting goods, sports training, sports events and sports socialization, and extends to three theme areas: trendy play, hot and sports. Fifteen merchants, including Shanghai Shenhua, Jiushi Men's Basketball Team, Jiumeng Education and Training, and NBA Light and Shadow Show, participated in the market for on-site interactive experience, cultivating and expanding emerging consumption patterns through cross-border consumption linkage, and creating a strong sports consumption atmosphere.
Squash is a fashionable sport in its own right. Organizer diagram
In the trendy play area, you can taste the unique 80,000 people & Shenhua cultural and creative ice cream, enjoy the delicious taste of specialty coffee, and enjoy a variety of cultural and creative products to meet the trend desire; Thermipai has prepared an interesting experience area for emerging sports such as pickleball and volleyball, so that both sports enthusiasts and novices can enjoy the passion and happiness of sports; In the sports area, brands such as Jiushi Sports Equipment Company, Jiumeng Education and Training, and Charging Fitness gathered together to display the latest sports equipment and fitness trends, allowing the on-site citizens to experience the charm and fashion of sports in one stop.
The Creative Bazaar attracts the participation of the public. Organizer diagram
The successful holding of the "Wanti Cup" Squash Challenge of the 4th Shanghai Civic Games not only effectively promoted the in-depth integration of squash and national fitness, but also met the multi-faceted needs of consumers for leisure, entertainment, fashion and fitness.
Next, the center company will take the opportunity of holding the "Wanti Cup" Squash Challenge to hold the sports meeting at the doorstep of the citizens, actively create a 15-minute community sports life circle, continuously expand public sports resources, optimize the supply of sports facilities, integrate high-quality resources, and further promote the development of squash in Shanghai, so that more people can understand and fall in love with this sport.
The header picture shows the scene of the competition. Organizer diagram