Samsung will launch the NFT trading platform in the new TV

Reporter | Si Linwei

The NDT fever continues.

On January 3, 2022, Samsung, South Korea's largest technology company, announced on its official website that its new smart TV will allow users to purchase NFTs.

Specifically, Samsung will launch the NFT trading platform in the 2022 new MICRO LED, Neo QLED and The Frame tv models, which will enable users to preview, purchase and trade digital artwork.

According to The Verge, Samsung said that "with the increasing demand for NFTs, the demand for solutions in today's decentralized viewing and buying landscape has never been stronger." ”

At the same time, Samsung stressed that "by 2022, Samsung will launch the world's first TV screen-based NFT browser and market trading platform, which is a pioneering platform that allows you to browse, buy and display your favorite artworks in one place." ”

The full name of NFTs is "Non-fungible tokens", Chinese can be understood as "non-homogeneous tokens", and is also defined by some platforms as digital collections. In 2021, NFTs set off a fashion trend around the world, including art, fashion brands, film and television, sports and other fields have appeared related linkages.

And Samsung is now poised to bring NFTs to tv screens, with the tech giant declaring that "smart calibration on TVs will automatically adjust display settings based on the creator's preset values, so the creator's work will look impeccable and have the quality of the original image." Citing The Dolby Vision and Netflix calibration models as examples, Samsung said NFTs will now receive similar treatment.

It is worth noting that Samsung is actually no stranger to the new thing "NFT".

Next, Samsung's venture capital arm, is an investor in several NFT startups. These include Sky Mavis (creator of Axie Infinity, blockchain's hottest game), Dapper Labs, Forte, Nifty's, The Sandbox and SuperRare. These are the hottest development teams, trading platforms and star projects in the current NFT field.