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Speaking of which, the Mitsui consortium, which is in the limelight in the global market, has made a big splash in the Chinese market this time.
From cosmetics to electrical appliances to food and medicine, Japanese brands are really everywhere in the Chinese market.
Behind this, the Mitsui consortium has put a lot of effort into cleverly laying out a huge and complex marketing network, covering every corner of the Chinese market.
Do you know? It is said that they have used at least 100 different marketing strategies to attract Chinese consumers, which is really difficult to guard.
Let's talk about Mitsui & Co., a Japanese company with a long history, as early as 2000, it began to show its strength in the field of fresh food distribution in China, quietly laying the groundwork for its in-depth development in the Chinese market.
By 2010, they had further expanded their presence in China, entering the water market and increasing their presence in the field by investing in water treatment and management projects.
But Mitsui & Co.'s appetite is more than that.
They began to buy and acquire aquatic companies around the world, wanting to build a complete global supply chain.
The targets of the acquisition include Santa Company in Ecuador and Minh Phu Group in Vietnam, which are all important players in the supply of aquatic products.
These actions are part of Japan's "overseas Japan" strategy, which wants to extend Japan's industrial chain to the world through overseas investment and mergers and acquisitions, so as to seize opportunities in the international market.
In the field of food and medicine, Mitsui & Co. has demonstrated their vision.
Let's talk about the global shrimp food market, through mergers and acquisitions and investment, they not only ensure the supply of high-quality raw materials, but also firmly control the quality and cost of products in their own hands.
In the field of medicine, they acquired Eu Yan Sang International, a well-known time-honored pharmaceutical company in China, and quickly occupied a place in the Chinese pharmaceutical market.
At this time, not only did the market share soar, but also inherited the brand reputation of the time-honored brand by the way, which is really a double win.
These Japanese companies are really smart.
They have combined traditional Chinese medicine theory with modern technology to create a series of popular "Kampo medicine" products.
This not only makes the Japanese pharmaceutical market more diverse, but also forms a competitive relationship with the Chinese traditional Chinese medicine market.
What's more, their global supply chain control strategy is also exquisite.
By setting up branches or subsidiaries overseas to distribute products, this practice not only circumvents the constraints of trade barriers, but also better meets the needs of the local market.
In this way, these Japanese companies have established bargaining power and pricing power in the global market by mastering the upstream food and medicinal supply chains, as well as the R&D and production of key technologies and components, and their advantages in international competition are not stable.
Speaking of the Mitsui Foundation, its history dates back to the Edo period.
At that time, the founder, Hachiro Mitsui and Goritari, opened a silk shop in Kyoto in 1673.
People rely on the trick of good quality and low price, and they stand out all of a sudden.
Later, the Mitsui family also expanded into the financial industry, and established ties with the shogunate officials and merchants, and the cornerstone of this business empire can be regarded as laid.
By the time of the "Black Ship Incident" in the mid-19th century, the Mitsui family hastened to adapt to political change and support the Shogun Movement.
After the Meiji Restoration, they smoothly transformed into modern companies.
In the early 20th century, the Mitsui consortium took shape, and in the decades that followed, they were actively involved in Japan's military and economic expansion.
Although it was disbanded after World War II, in the context of the Cold War and Japan's economic recovery, the Mitsui Foundation reappeared with a new look.
Since the 60s of the 20th century, Mitsui & Co. has shown great enthusiasm in its global layout, especially in the in-depth layout of the Chinese market.
As soon as they entered the Chinese traditional Chinese medicine market, they not only succeeded in seizing market share, but also obtained precious traditional Chinese medicine formulas and production technologies.
They have made remarkable achievements in the technology of refining traditional Chinese medicine, which has greatly improved the efficacy and safety of traditional Chinese medicine, which has immediately strengthened Japan's competitiveness in this field.
Not to mention that through in-depth study of traditional Chinese medicine theories and modern medical knowledge, they have also developed innovative traditional Chinese medicine products and promoted the modernization of traditional Chinese medicine.
Although this is a challenge for the Chinese traditional Chinese medicine market, I have to admire their strength and vision.
Now, China's traditional Chinese medicine industry has to adapt to the requirements of modernization and standardization, and at the same time has to face fierce competition from Japan.
China has to strengthen the strict control of the quality of pharmaceutical materials, improve the assessment system of traditional Chinese medicine, and promote the development of integrated traditional Chinese and Western medicine, so as to maintain competitiveness.
A look at the history of the Mitsui Foundation shows that the powerful influence of capitalism with Japanese characteristics has had a profound impact on the global economic landscape.
Now that the economic relationship between China and Japan is so complex and changeable, we in China need to strengthen the protection of local enterprises, and at the same time, we must learn from the advanced international experience and seek a mutually beneficial and win-win development direction.
In this context of globalization, we consumers must also be vigilant, support domestic goods, and promote the development of local industries, so as to protect the rights and interests of our consumers and promote the development of the national economy.