Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
When you think of The Elder of the Japanese Tide, the first thing that comes to mind is the big names of the godfathers of the trend, Such as Fujiwara Hiroshi, NIGO, and Nakamura Century. But there is also such a big figure in the Japanese tide, Kiyonaga Hirofumi, who not only witnessed the changes in Theraharajuku and even the entire Japanese trend culture for more than 20 years, but also deserves the title of the godfather of the trend.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Hirofumi Kiyonaga
Image source: kiyonaga_soph
SOPHNET. (formerly known as SOPH.) is a brand founded by Kiyonaga Hirofumi in 1998. On the occasion of the 24th anniversary, the principal, Hirofumi Kiyonaga, officially announced that he will leave office on June 22, 2022, SOPHNET. Still, but there is no Kiyonaga Hirofumi's SOPHNET. Will anyone else pay?
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
What will be the future trend of Kiyonaga In the fashion field?
SOPHNET. At the beginning of its establishment, it was very different from the Japanese tide products of the same era, when the prevalence of pompous design gave birth to trend brands such as UNDERCOVER, BAPE, VISVIM, and Sophnet of Kiyonaga Hirofumi. But it takes the minimalist route. In the 1990s, Japanese young people loved hip-hop, skateboarding, and motorcycle culture, and their design and dressing styles were both ostentatious and exaggerated, and Fujiwara Hiroshi, NIGO, Takahashi Shield, and Nobusuke Takizawa were all representatives of the fashion trends among the younger generation at that time.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
"Scorpion" is SOPHNET. Classic logo
Image source: soph_co_ltd
Prior to his independence, Kiyonaga worked for many years at the A.P. .C. Tokyo store in Japan, and after leaving, he borrowed money to start SOPH., a minimalist design concept that successfully brought functional clothing into the street fashion.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Hirofumi Kiyonaga founded SOPH. time
To industrial designers Sori Yanagi and
Ray Eames's work is unique
Actually in SOPHNET. At the beginning of its establishment, it was loved by VISVIM principal Nakamura Nobuki, and in the early years of VISVIM and SOPHNET. There are countless co-brands, among which the "Logan" shoe type launched in cooperation is the most famous.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
The rigaharajuku trend swept through Japan,
Kiyonaga Hirobumi even owed a lot of debt in order to buy VISVIM clothes
Image source: havenshop
SOPHNET. Combining a clean design with high-tech materials, but this did not satisfy Kiyonaga's love of football, in 1999 he founded the branch line F.C.R.B.(F.C. Real Bristol), he injected his best camouflage, stripes, polka dots and other elements into the design along with the stitching technique.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
BAPE x F.C.R.B.
F.C.R.B. has provided clothing for the Japanese Football League since its inception
In 2000, NIKE proposed to partner with F.C.R. .B. to create the concept of a "virtual soccer team", and then F.C.R.B. interpreted a "virtual soccer club" with a virtual doll. Obsessed with football, Kiyonaga Hirofumi has long wanted F.C.R.B. to make jerseys for the Japanese national team.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
F.C.R.B. Combines fashion with jerseys
In 2005, NIKE and F.C.R.B.'s "Joga Bonito" series received a lot of response as soon as it was launched, while 2015 and 2016 were the years that pushed F.C.R..B. to the peak, and Saint Paris-Germain, known by fans as "Greater Paris", signed david Beckham, Ibrahimovic, Di Maria, Draxler and other popular players, through NIKE's matchmaking and Kiyonaga's F.C.R.B. Create a co-branded jersey.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
F.C.R.B. 2020 FW
Another regional brand, UE (Uniform Experiment), was founded in 2008 with Hiroshi Fujiwara, the godfather of trends we all know. UE, created by Hirofumi Kiyonaga and Hiroshi Fujiwara, captured a wave of young people with "formal street culture".
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
uniform experiment x Levi's jeans
In 2013, SOPHNET. It was recognized by Japanese fashion group JUN CO.,LTD. Acquisition, but Kiyonaga continues to hold creative director and director positions, and is also responsible for the operation and design of F.C.R.B. and UE.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
At that time SOPHNET. Acquired
It has also caused a lot of controversy
Kiyonaga Hirofumi and his three major brands of SOPHNET., F.C.R..B., and uniform experiment have left indelible traces in the trend circle for more than 20 years, so we take you back to the classic joint planning of the three major brands in the hands of Kiyonaga Hirofumi in the past decade.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image source: SCREEN STARS
March 2021
“rainbows”
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image source: takashipom
February 2021
Dr. Martens x END. x SOPHNET.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image source: END.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image source: SOPHNET.
January 2020
SOPHNET. x NIKE "6453+7674" Series
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2019
November 2019
SOPHNET. x ZERO HALLIBURTON watch case
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
October 2019
END. x SOPHNET. x Timex
Team up to create the MK1 watch
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
SOPHNET. x Carhartt WIP
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image credit: Carhartt WIP
uniform experiment xfragment design x Keith Haring tripartite
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
April 2019
SOPHNET. x Suicoke crafts THE KAW-VS sandals
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2018
April 2018
SOPHNET. x Converse
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
March 2018
SOPHNET. x Vans
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
February 2018
SOPHNET. x Schott NYC crafts a sports jacket
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
January 2018
SOPHNET. x Belstaff
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
January 2018
SOPHNET. x GREGORY
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image credit: GREGORY
2017
October 2017
Timberland x SOPHNET. Launch of the "EXPLORE THE UNKNOWN" intermodal series
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image credit: Timberland
SOPHNET. x Burton Drop launches
"Neon City & Snow Mountain" capsule series
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
SOPHNET. x TUMI
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
March 2017
mastermind JAPAN x F.C.R.B.
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Image source: mastermind JAPAN
2016
December 2016
uniform experiment ×ALPHA REVERSIBLE MA-1
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
September 2016
uniform experiment x
Amb DAMAGED SNEAKER
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2015
November 2015
STUSSY x SOPH. Organic lip balm
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
August 2015
uniform Experiment x Starbucks
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2014
May 2014
F.C.R.B. x CASIO
"F.C.R.B. G-SHOCK DW-5600"
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2013
June 2013
SOPHNET. x visvim “LOGAN”
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
2012
December 2012
SOPHNET. x BRIEFING N-1
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Kiyonaga Hirofumi Japanese Studio
Kiyonaga Hirofumi brings us more than these amazing co-branded products, in 2005, co-founded with Fujiwara Hiroshi and Nakamura Century, the Japanese street trend website Honeyee has attracted countless Japanese and overseas first-line designers, and Chen Guanxi is also involved as the only Chinese. Because of Honeyee's outstanding contributions to Nichio, the three of them are known as the "Big Three of Riharajuku". Although Kiyonaga Hirofumi resigned from his current position, with his experience and talent, he believes that he will once again make a difference in the fashion trend circle.
For Kiyonaga Hirofumi, what is the piece that impressed you the most?
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
Performance-first Archaeopteryx
How do I play With Replica?
Not losing Fujiwara Hiroshi but retreating in a hurry, reviewing Kiyonaga Hirofumi's ten years of joint planning
