As long as you open the fashion news, the news about the joint name is happening almost every day, and many people may not have a ripple in their hearts when they see the word "joint name".
However, last week, there was a joint name that was still surprising, because of the 19 yuan people-friendly price, the product was just on the shelves through the store or app have placed orders. Because of the purchase restriction, many people have pulled friends together to snap up, and in the first time to bask in the "first launch":
There is another important reason for the hot sales, that is, the party of the joint name is Fujiwara Hiroshi, and this time it printed the lightning mark on Heytea. Such a cross-border has the uniqueness of cross-border cooperation in the fashion circle, and it is not an exaggeration to say that the toe cap and fashionable essence are shocked, because the joint name that can be easily bought by a dozen pieces is unprecedented, and everyone can. And buying two cups can also have a limited badge, ≈ bought the same model as Fujiwara Hiroshi:
But it is this badge that breaks everyone's defense, because Xicha is suspected of taking out the April Fool's Day products to "fools", but the relevant information is manually delete:
Many people question Fujiwara Hiroshi's rotten tea in the united, and most people may have doubts about whether there is a rotten tea, after all, such a joint name is too "close to the people" and too "easy to get", which is too different from the characteristics of the conventional joint brand "grabbing the head". But the objective fact is that without something, how can Fujiwara Hiroshi unite with Hicha to mess up.
Today, we talk about Fujiwara Hiroshi, a figure who can shake the fashion circle and the fashion circle. Known as godfather of streetwear, many people may not know what Hiroshi Fujiwara looks like, but they must have witnessed or heard about "Little Lightning".
This little lightning bolt is the iconic logo of Fujiwara Hiroshi's studio frogment design, and as long as it appears on a single item, it means that "money may not be able to buy it." The lightning barbs that Fragment x Travis Scott x Air Jordan co-branded are prime examples.
Fujiwara Hiroshi's design path seems to be just "marking", in fact, it is not, it is said that fashion is a process of brainwashing, and the ability that Fujiwara Hiroshi has is inextricably linked to "brainwashing". It may not sound good to say, but his careful planning and design is recognized by world-renowned trendsetters, including Kanye West, Kim Jones, Kwon Ji-yong and Travis Scott.
Therefore, how Fujiwara Hiroshi "brainwashed" it, let's discuss it together.
01
Good at influencing the aesthetics of the public with his own aesthetics
In addition to the design of a brand's decision-makers, it is the embodiment of influence to be able to lead a certain trend or change the public's perception of a certain fashion trend.
In Japan, Hiroshi Fujiwara is known as a "master of taste", a title that now sounds powerful. Taste is really a very mysterious thing, you can say that a person will wear it or be very fashionable, but when it comes to "taste", it may not be so easy to be recognized by most people. Fujiwara Hiroshi was not born as a designer, and his understanding of fashion in his early years was only based on his passion for music and rock. People in the trend circle know a little bit of rock and roll, you know.
While Western culture happened to be a missing culture in Asia in the 80s and 90s, Bob Dylan and MJ could only be admired through an old-fashioned tape recorder. Fujiwara Hiroshi single-handedly filled in the void, linking the most fanatical bars, rock music, and costumes of young people. As a link between Japan and the West, he became the most influential trend forecaster in Japan and even Asia.
Many brands have invited Fujiwara Hiroshi to help plan, because they all know that as long as Fujiwara Hiroshi's "guidance", the public can be interested in their own things, especially young people. Last year, the private middle school in Tokyo, "Yoriko Junior High School," also asked Fujiwara Hiroshi to design a series of new uniforms, and it is no surprise that the uniforms are very popular with students.
The new uniform is full of British style, and lightning patterns can be seen on shirts and pants. Originally, this series of new school uniforms was only available for students to buy, but because the public was too hot, the school finally considered selling T-shirts and sweatshirts.
The fact that Fujiwara Hiroshi's advice can be sought after by the public is that he knows how to catch people's attention. For example, the joint name with Xicha is like this, the cup is "blackened", very straightforward printing of small lightning, there is no other difficult to understand or need people to taste carefully to get the essence of the design of things, young people are afraid of trouble, isn't it; for example, Pikachu, which everyone knows, is also the same operation.
02
Only focus on doing your own design, everything else is floating clouds
Recently is not the popular MBTI test well, I boldly guess that Fujiwara Hiroshi belongs to isfp, the personality characteristics of this type of person can be summed up in one sentence: your ass, my ass.
He himself once said, "If I cared too much about other people's eyes, I would have died a long time ago." This does not sound exaggerated now, in 2017, when kim Jones, then the creative director of menswear, announced that he was going to co-sign with Fujiwara Hiroshi, the fashion circle was filled with skeptical voices, and most people in the circle thought that Fujiwara Hiroshi's lightning stamp did not match the tone and price of LV. But when the LV single product stamped with lightning was released, young people rushed to show off on social networks, and even many LV fans joined in.
In particular, the most cost-effective "fitness" bag in the joint series seems to be a very "perfunctory" combination of two logos, but in the period when the complex design is already in a tired state, such a simple letter logo is both fresh and recognizable. Logo aesthetic culture began to become popular, and later everyone also knew that Burberry and CELINE were on this bus, although it can not be fully attributed to Fujiwara Hiroshi's personal "heart", but it is undeniable that his keen sense of fashion trends is different from ordinary people.
Only by adhering to what you believe in yourself can you have the courage to innovate. Bernard Arnault, president and CEO of LVMH Group, has commented on Hiroshi Fujiwara as a "stubborn" designer, which was most evident when Fujiwara worked with Loro Piana. Whether it's last year's first or this year's second round of collaboration, the collection has some anti-wear designs that don't match Loro Piana's minimalism and luxury:
This was actually an inadvertent "mistake" by Fujiwara Hiroshi, who realized that he had reversed the fabric after making a mistake, but at that time the sample had been sent to the brand headquarters, and the Loro Piana team did not agree with this operation at first, but Fujiwara Hiroshi still stubbornly believed that this was a new style for LP. Fortunately, in the end, these "torn" clothes sold well.
By the way, Fujiwara Hiroshi and the second wave of LP joint name there is a knitwear is very popular, just listed last week, Ann to everyone,:
03
Know how to lead a comfortable lifestyle
Fashion is often the embodiment of a personal lifestyle in many cases, and loving to wear it shows that you have a refined, exquisite lifestyle.
A qualified designer plays the role of an opinion leader in many cases to influence your lifestyle, such as when you make up your mind to buy a certain piece of clothing he designs, even if it may not be suitable for you in your daily state, you may still change some of your lifestyle for this dress. Here I would like to ask, how many girls have turned themselves into hot girls because they like the design of the king?
As mentioned earlier, Fujiwara Hiroshi implanted street and rock into the subculture, in fact, he has always been a porter of a comfortable lifestyle, in his own words, "I like to study how to live well", he has been keen on the development of sneakers and jeans since his debut. Famous Japanese magazines have also done statistics, in the early 20th century of Japan's streets, wearing Fujiwara Hiroshi design of young people accounted for more than half.
For a long time, young people in Japan wore Hiroshi Fujiwara's sneakers to work or parties because they thought it was comfortable and cool.
I think this is largely related to the Japanese financial crisis that broke out in Japan in the 90s, under the depressed economy people have no intention of thinking about Hermès anymore, during that time, Japanese women who ownEdes put their bags into the secondary market, and more to think about how to live a life of careful budgeting. Fujiwara Hiroshi is a designer who grew up in such an environment, and he knows better how to capture the hearts of consumers, so his designs become more convincing.
Looking back at this joint name, I think that the cooperation between Fujiwara Hiroshi and Heecha is not in the joint pendulum. As a designer who grew up in the economic depression, he has more outstanding market insight, and this cooperation has occurred in a "special period" similar to the current environment, so the "zero threshold" joint name between Fujiwara Hiroshi and Heecha is more pyrotechnic and more in line with the public's consumption and spiritual needs. However, as for the coincidental Lightning Head Medal, it is indeed suspected of "fooling people", and it seems that it is not necessary to buy two cups to have it.
Well, today's tweet is like this, I don't know if you have paid for Fujiwara Hiroshi? 19 pieces of a cup of cool black mold mulberry without friends have been drunk?
This article was edited by Miss Wendy
Art Editor: Beanie
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