Hello everyone, I have Maserati (seriously).
In the past two years, circle-breaking cooperation is definitely the general trend of the trend industry, and conventional joint names seem to be more and more difficult to meet everyone's sharp appetite, and multi-dimensional exploration has become the development goal of many trend units.
Hiroshi Fujiwara, who has the godfather of Japanese trends, has cooperated with creative units in different fields many times, so much so that he was once ridiculed as a "stamp enthusiast".
But to tell the truth, in fact, in the process of choosing a partner, Fujiwara Hiroshi's vision is still very good, and even in 2021, he boldly launched a cooperative model and limited capsule series with luxury car brand Maserati.
Sports Car + Tide Play =?
Four words, saying the two things that young people are most interested in nowadays, sports cars and tide play are definitely on the list.
In fact, not only Fujiwara Hiroshi, fashion brand Yohji Yamamoto has also opened limited cooperation with Lamborghini, and the sports car is rushing into the trend field at its extreme speed and becoming a new favorite in the circle.
And sports cars also have rocket-like topics to climb the heat, there are trend toys, as a new generation of "social currency", can have a super dick tide play collection, is also the pursuit of many players.
And this time, without exaggeration, I'm about to have a super-bull collection.
As a young man who "doesn't choose, all want", as soon as the news of FARMER BOB's cooperation with Maserati was released, with the double blessing of sports car sentiment and FARMER BOB trend IP, I knew that my ultimate collection was coming.
One is the trend IP that is super popular with young people nowadays, and the other is a super sports car brand with a century-old precipitation, and the cross-border chemical reaction produced by the combination of the two can be said to have harvested a large wave of fanatical fans.
On the second day of the official announcement of the cooperation, the theme exhibition of FARMER BOB x Maserati landing in Chengdu also simultaneously brushed up various social platforms, and the BOB devices that appeared in various places in the theme exhibition triggered a punch card boom.
The 200% FARMER BOB × Maserati Racing Series Boutique Blind Box, which was released on April 6, was also very popular and once became the "dream box" in the hearts of countless people.
We have always regarded market popularity as an important measure of the success of a product launch. Quietly speaking, the current price of this blind box in the secondary market is also soaring, looking for unicorns in the process of sale to actively resist the malicious speculation of scalper orders under the premise of operation, but also to obtain such a hot market feedback, no doubt once again supported the collection value of this joint name.
Maserati x FARMER BOB
Blind box collecting is not too addictive, this time FARMER BOB brings the new 500% Maserati -Glory driver BOB, in this collaboration, FARMER BOB used Maserati's classic racing car Eldorado as a source of inspiration.
Famous in 1958, the Eldorado, as the first commercially sponsored single-seater in Europe, named after ice cream maker Eldorado, also pioneered modern commercial sponsorship and made an indelible contribution to the cause of racing.
Eldorado's driver, Sir Stirling Moss, is also a legend in the racing world, with Schumacher, Alonso and others being named the top ten drivers in the history of F1 events.
Sir Stirling Moss has dedicated his life to the racing track he loves, and although he has never won the F1 driver championship, he is the uncrowned king in the hearts of many people, and he is a well-deserved "glory driver".
In the design of the 500% Maserati Glory BOB, FARMER BOB combines Eldorado's driver sentiment with BOB's professional racing driver image.
Wearing the "red, green and white" Eldorado theme color BOB, with removable goggles, wearing a complete racing equipment such as racing suits and gloves, the details are supplemented by red and green theme colors and cursive signature decorations, the overall display of pearlescent effect, there is a saying, BOB's wearing skills are very passable.
Among the details of this cooperation, it is worth mentioning that the classic "smiling cowboy boy" pattern on the Eldorado sports car has also been completely copied on the back of bob, which first appeared on the body of eldorado in 1958, and was the first painted sign to appear on a racing car, which is quite commemorative.
In fact, not only the 500% Maserati Honor BOB, 300% Maserati Speed Beyond BOB and the 200% FARMER BOB × Maserati Racing Series boutique blind box design we mentioned earlier are also remarkable.
The 300% Maserati - Speed Beyond BOB, with "Speed Beyond" as the theme, is inspired by the Maserati New Age Supercar MC20, a BOB rider in a blue sweatshirt who leads the era with us.
In today's normalization of co-branding, if we look back at the uproar caused by LV's first announcement of cooperation with Supreme in 2017, or even longer to the day when Maserati Eldorado first received commercial sponsorship, it is not difficult to find that multi-dimensional exploration can always bring more possibilities for creativity and market, and even promote the development of the times.
Maserati's commercial partnership from Eldorado in the last century added to the history of racing, and today Maserati has chosen FARMER BOB to start its journey in the field of trends.
This is also one of the main reasons why I am very optimistic about the cooperation between FARMER BOB and Maserati, in today's diversified exploration has become the theme of the times, I hope that in the future, FARMER BOB as a trend representative IP can bring us more surprises.