The chip crisis that has lasted for two years has made the Strong Recovery of China's auto market frequently "dragged its legs", and the "delivery difficulty" of new energy vehicles has spread to more and more car brands. From Xiaopeng and the ideal "first delivery and then reloading", to the independent and joint venture new car "New Year's Eve delivery", the supply chain shortage has seriously affected the production capacity of new energy vehicles, and further affected the delivery. Dealers and consumers are miserable, and in a way, it also hit consumer confidence.
Recently, Mr. Ke complained to platforms such as "Special + Help" and Auto Complaint Network that he purchased a Song PLUS DM-i model and waited for 8 months without delivery, and the 4S shop did not tell the delivery time, but let it continue to "wait".
"Refund the money or wait!"
Mr. Ke told the Southern + reporter that he ordered a BYD Song PLUS DM-i model on April 17, 2021, and paid a deposit of 5,000 yuan, when the salesman and he promised to pick up the car on June 17. On June 17, Mr. Ke did not receive the pick-up information, immediately contacted the salesman, "he told me that the car is already on the road, and then waited for another month, at the end of August this salesman left," Mr. Ke said, "The other salesman told me to wait indefinitely, I complained to BYD's official customer service, and there was no reply." ”
Mr. Ke ordered a BYD Song PLUS DM-i model on April 17, 2021.
What puzzled Mr. Ke was that the BYD 4S store did not give itself a definite reason for the delay in picking up the car, but it did not arrange the car yet, and even did not tell the specific arrival time. "It's 2022 and I've been waiting for it for 8 months, and it's a very early order customer. Similarly, there are many people in the store like me, who can't pick up the car after booking," Mr. Ke said, "I contacted BYD's official customer service more than 20 times before and after, and the other party only said that he would arrange for the commissioner to contact me for processing, but no one followed up." ”
The salesman communicated with Mr. Ke online, and the other party said that the new car had not been shipped.
The Southern + reporter further learned that Mr. Ke also contacted bydder BYD's marketing department, and the other party replied that he would continue to coordinate and promote the delivery of the car, but no one has contacted Mr. Ke so far. Mr. Ke later contacted the local market supervision bureau, and bydall's feedback was, "Either refund the money or continue to wait." ”
Coincidentally, Ms. Wang ordered a new BYD Tang DM-i car on September 11, 2021 in order to give her son a wedding car for the New Year. Also suffered from the trouble of picking up the car, "At that time, the salesman told us that Song PLUS had to wait for half a year to pick up the car, Tang's words, 2 and a half months to 3 months can get it, I considered that there was a car in the New Year, I bought Tang DM-i," Ms. Wang said, "The result waited for a full 4 months, and there was no mention of the car, and the salesman's reply was that BYD's production capacity could not keep up, no car!" ”
Ms. Wang's WeChat conversation with the salesperson, the pick-up time after booking the car is still uncertain.
Ms. Wang said that she constantly contacted the salesman by phone, and the salesman kept saying that there was no car, and called BYD's customer service phone, and the other party said that someone would contact her, but there was no following. "The salesman didn't tell me the specific arrival time, only said to queue, I asked if there was an order sorting table, he didn't tell me, I couldn't find out, very anxious."
The Southern + reporter also found that on the "special + help" platform, consumers who buy new energy vehicles cannot pick up the car on time, and the recent complaints have been increasing. A lady who ordered Changan Ben E-star also introduced that the 4S shop promised to deliver the car in 3 months when booking the car, and now she has waited for 6 months without mentioning the car, and the salesman has constantly hinted that if you want to pick up the car quickly, you can choose to install an installation package of 5,000 yuan, "Now the cars are installed with installation packages." ”
Supply chain pressure is high, delivery is difficult
In this regard, the Southern + reporter contacted BYD Automobile, and the relevant person said, "For the delivery of DM-i models, we have been working hard. ”
"We are actively arranging and deploying to accelerate the capacity increase of DM-i super hybrid models, due to the large number of orders, vehicle delivery is relatively slow, the average delivery time of new orders is currently 3.5 months, which is inconvenient for DM-i customers, we apologize." A relevant person from BYD said, "In the next stage, under the premise of ensuring the delivery quality, the production capacity will be further expanded, and at the same time, the customer order delivery inquiry system is also being built and optimized, which will realize the real-time information tracking of the whole process from the customer's order to the pick-up, bringing consumers a more transparent and pleasant car purchase experience." ”
The Southern + reporter found that the "delivery difficulty" is no longer an isolated phenomenon in the car market in 2021, and even many joint venture brand models have been delayed for up to half a year. Due to the pressure of delivery and the decline of subsidies and other factors, new energy vehicles did not have large-scale promotional activities during the New Year's Day, which also made consumers look and see how to buy cars.
Why do dealers have "delivery difficulties"? This is reminiscent of the pressure on the automotive supply chain that last year throughout the year. Affected by the epidemic, the "chip crisis" has enveloped the entire "car circle". New energy vehicles have higher requirements for intelligence due to product characteristics, and are therefore more obviously affected by the lack of cores.
According to the data, automobile production in November fell by 7.1% year-on-year, and the decline narrowed by 1.2% from the previous month, which has narrowed for three consecutive months. Although the lack of cores is beginning to ease, it will take some time for the car capacity to climb to keep up with consumer demand.
At present, many auto brands have paid attention to the risk resistance pressure of the supply chain, intending to get rid of chip dependence. Zero-run self-developed self-manufactured Lingxin 01 automatic driving chip, three-electric system fully self-developed and self-manufactured. GAC has invested hundreds of millions of dollars in research and development funds, independently built an advanced and perfect power battery cell laboratory and trial production line, accelerated the industry's independent research and development layout, and achieved rapid breakthrough in the level of independent innovation technology.
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【Production】Good Life Lab
[Reporter] Gong Qianshu
[Principal] Yao Chong
【Co-ordinator】Cheng Peng
【Author】 Gong Qianshu
Good Life Lab