Ye Maozhong, a well-known marketing planning expert and brand management expert in China and the founder and chairman of Ye Maozhong Marketing Planning Agency, died in Shanghai on January 13, 2022, at the age of 54.
Catch the net: "Catch the net, everything"
Arctic Velvet: "Everyone on Earth knows!"
Hengyuanxiang: "Hengyuanxiang, Sheep and Sheep"
Men's Clothing: "Man, you should be cruel to yourself!"
Gynecology: "Washing is healthier"
Heilan House: "Visit Heilan House twice a year!" Heilan House, a man's wardrobe!"
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These familiar advertisements are all written by Ye Maozhong's predecessors, and there are many classic advertisements that are very familiar but have never known who are his masterpieces.
Ye Maozhong, a native of Taizhou, Jiangsu Province, was a former advertising strategy consultant at CCTV and a distinguished professor at Tsinghua University. Ye Maozhong entered the advertising circle in 1989 and later founded an advertising company. In 1997, Ye Maozhong founded his own advertising company in Beijing, and successively served many brands such as "Sacred Elephant Floor", "Arctic Velvet Thermal Underwear", "True Kung Fu Fast Food", "Big Red Eagle", "Qipai Men's Wear", "Yake V9", "361 Degrees", "Red Golden Dragon", "Ant Lishen" and other brands, which greatly improved the popularity and sales performance of these brands. Among them, True Kung Fu fast food has reached 464 directly operated stores nationwide in 6 years from several small shops in Dongguan, becoming the first brand of local fast food.
Since his career, Ye Maozhong's high-quality planning has been frequently produced and highly respected by the industry, so he has won many awards: from 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises; In 2001, he was named one of the top ten people in Chinese marketing; In 2002, he was named one of the top ten influential figures in China's planning and the top ten influential figures in Chinese advertising; In 2003, he was rated as the manager of China's top ten advertising companies; In 2004, 25 influential people who influenced China's marketing process were selected as "50 Creative People in China"; In 2005, he was selected as one of the top ten marketing experts in China, and his advertising works were selected into the "IAI China Advertising Works Yearbook" for many times.
In September 2021, the authoritative list of the brand planning industry "2021 China Top Ten Marketing Planning Companies" evaluated and released by the "China Brand Planning Industry Research Association" was announced, and Ye Maozhong ranked first in the list.
Mr. Ye Maozhong went all the way!
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