As a representative model of the American B-class car, Mondeo's feelings for post-80s and post-90s consumers are still very high. Whether it is the third-generation model in the 007 Casino Royale or the fourth-generation model with a Martin's face, on the sense of sport, Mondeo can be said to inherit the essence of Ford, breaking the image of domestic B-class car business and moderation.
Especially for the domestic fourth generation of Mondeo, since its listing in 2013, its overall sales are still very good, and even in 2015, Mondeo's sales have reached the level of 14,300 vehicles in a single month, which is still very good in 2015.
However, after 2016, due to the domestic B-class car concentration ushered in a wave of rejuvenation boom, Accord, Camry have been replaced, coupled with a series of quality problems in Mondeo and the delay in updating the model, Mondeo's sales have also ushered in a dark moment. Although in the later period, the Mondeo car had a good discount at the terminal, but this still failed to reverse the decline, and the fourth generation of Mondeo gradually moved to the edge of the B-class car market.
Honestly, if you've driven the fourth generation of Mondeo, you can actually find a lot of its advantages. For example, the abundant power of the 2.0T model, such as the consistent solid chassis of Ford, and even in terms of NVH sound insulation and noise reduction, even if you look at the domestic B-class car market in 2022, the fourth generation of Mondeo is not lost to the current new car. So how can such a "longboard" protruding car die?
For Changan Ford, thanks to the advancement of Ford's China 2.0 strategy, we have clearly seen ford's recovery in China. Especially after the launch of models such as Sharp Edge and new Explorer, Ford's performance in the SUV market has been greatly improved compared to before. Then in the sedan sector, not long ago Ford announced the new car plan for 2022, in addition to the new Focus equipped with 1.6L, 1.6T four-cylinder engine, the most eye-catching is the new fifth-generation Mondeo.
Just a few days ago, when "Car Market Into Speech" was out filming, I encountered the new Mondeo road test on Chongqing Jinshan Avenue. From the picture, we can see that compared with the previously exposed road test spy photos, this time we see more details of the body, from the experience, the new Mondeo should have reached the final stage of road test, the new car is expected to be officially unveiled on the 17th of this month.
There is already a lot of information about the exterior, interior and power of the new Mondeo, and we will not talk about it here. But from the perspective of the market, can the new Mondeo regain consumers' "confidence"? This is probably the most important question for Ford or for consumers!
From the perspective of consumption, the current competition in the joint venture B-class car market is extremely fierce, but the potential contained in the interior should not be underestimated. Among them, such as the Accord, Camry and other models, their attraction to young people to "buy" is very huge. So far, we have also seen that even a business car like the Passat has begun to seek a change in youth. So for the new Mondeo, in fact, whether in the model history or the product tone of the new car is actually more in line with this trend, the opportunity is still very large.
From a market perspective, there are two key points that determine whether the new Mondeo can sell well. First of all, its product performance, for this point, I personally think that from the previous experience of test driving Ford EVOS, whether it is performance, intelligent performance and space value design, the new Mondeo is very worth looking forward to, especially compared with the same level of some models equipped with small displacement supercharging, the new Mondeo If you can give the whole series of 2.0T EVOS "the same" power combination, then it is still very capable of playing at this level.
In addition to the products, it is also the price that affects the sales of the new Mondeo! When consumers can accept the power of the new car product and get recognition, if Ford can give the new Mondeo a more cost-effective pricing, then it has the opportunity to "turn over". As for the price forecast, considering the pricing strategy of the same platform model Lincoln Z and EVOS, then we believe that the guidance price of the new Mondeo should be lower than that of EVOS.
Write at the end
After 8 years, we have finally ushered in a new generation of Mondeo. It is also after eight years that the consumption environment of the domestic B-class car market is not the same. Then for Changan Ford, Mondeo must be an important part of its sales recovery! Therefore, we also expect that the new Mondeo can surprise everyone in terms of product and price.