Which is the most embarrassing new car in 2021, not the Tesla Model 3 that has been defended by many car owners, nor the DS9, the last attempt of the DS brand, but the Lingshang from the big factory GAC Toyota.
When GAC Toyota unveiled Lingshang at the 2020 Guangzhou Auto Show, the order had exceeded 30,000 units, and it also threatened to hang Sagittarius. However, after the listing, Ling Has not been able to overpower the Sagittarius, the status quo can even be described as miserable, in recent months one or two thousand units is a common thing, November 440 units, December sales are not more than 100.
This market between A-class and B-class cars is a new blue ocean, and in recent years, major car companies have been very hard in this segment, Ling Shang and Asiatic Lion (originally called Aolan) are positioned at this level, and enter the market with the name of Toyota's first A+ class sedan, which is undoubtedly a car born with a golden spoon.
However, shortly after the listing, some media exposed that there were problems with the names of Ling Shang and Asiatic Lion. In fact, in the author's opinion, this statement is actually a bit far-fetched, from a classic book out of a definition to say that The meaning of Ling Shang is not good, there is a hint of hard sticker suspicion. But whether you admit it or not, Ling Shang's name still affects its sales, I don't believe you see the Asiatic lion after the name change of Yifeng next door, the monthly sales are still three or four thousand units.
However, just a name can make sales better or worse, then car companies do not have to study technology, just flip through the dictionary in the office every day to study the name, the reason for the cold market in Lingshang has to be found from itself.
Perhaps Guangfeng did not think clearly at the beginning that the market does need A+ models, but it does not need models like Ling Shang.
Lingshang's wheelbase is 50mm (2750mm) longer than Leiling, but in the actual experience, the wheelbase gap between Leiling and Lingshang 50mm is not too intuitive experience, and the car is basically not upgraded compared to Leiling, and the short board effect is that Lingshang space is about equal to Leiling.
In terms of design, Ling Shang is also suspected of nesting dolls. Isn't matryoshka a patent of Volkswagen, and why did Toyota start using it? Toyota not only uses, but also out of the blue and better than blue, Volkswagen's matryoshka doll at least under a closer look can also distinguish which car, Guangfeng Ling Shang and Lei Ling light look at the light group is really silly and unclear, even the shape of the grille is the same.
Ling Shang
Leiling
It is not clear that there is also the interior, although the use of the same TNGA architecture can make sense, but with an exactly the same interior design, can't help but suspect that GAC Toyota is trying to save trouble, perfunctory, with brand power to exchange for user experience, who can bear this? As for the picture, just put one well, anyway, it's the same.
If the appearance is the same, at least it is necessary to give more points in this regard, but Guangfeng's Ling Shang still seems to be a little sincere. The standard L2 level assisted driving system is already the upper limit for Ling Shang, and the key configuration is directly cut. There are two versions in total, the low-end version has no reversing image, the main/passenger seat is also manually adjusted, and the voice recognition, internet of vehicles, which are very common configurations, are not equipped... The L2 level of intelligent driving assistance and reversing image which is used more frequently Toyota must know that Toyota is doing this to advocate the so-called intelligence and then harvest a wave.
Fortunately, the car media did not buy it, did not sell the intelligence of this car to netizens, after all, the L2-level intelligent auxiliary really can not be taken out in 2021, and instead promoted Lingshang's 2.0L engine. It is true that Ling Shang's 2.0L engine is indeed quite arrogant on the A-class car, but this is not the reason why Ling Shang gave a price of 148,880-15.88 million yuan.
Its opponent Sagitar, the guidance price is 135,900-16.59 million yuan, the current terminal discount of more than 30,000 yuan; another opponent Lingpai, the guidance price is 9.98-16.98 million yuan, its sister model Asiatic Lion, the guidance price is 14.28-17.98 million, the terminal discount is about 8,000 yuan.
There is no advantage in the price, and there is a twin whose price is exactly the same as his own, which is still as low as ten thousand, the key is that Ling Shang only has two versions, and it is really strange that he can sell well. Could it be that in the beginning, Guangfeng did not regard Ling Shang as a dish, so there was a reason for the collective silence of the media?
Write at the end
Speaking of this, I suddenly realized that the launch of Lingshang was a good move for GAC Toyota. Originally, GAC Toyota Leiling sales were tepid, but after Lingshang, in last year's difficult environment can still stabilize at about 20,000 monthly sales, everyone came to see Lingshang and then suddenly realized how cost-effective Leiling is, and then swipe the card to pay?
The above paragraph is just a joke, Ling Shang's coldness is still because he is "doing", casually changing the interior, casually more configuration I believe will not be the current situation, and these for Toyota's high profit margins, it is not a problem at all. From this point of view, it is back to the historical law, and even the best brands that do not respect Chinese consumers cannot sell.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete