In recent years, the Toyota brand has been in The country, most of its models can be sold well, and even some models have increased prices or disguised price increases.
Of course, there are exceptions to everything, although Toyota can be regarded as a golden signboard, but there are also times when it does not work, Toyota also has new cars that do not sell well, such as GAC Toyota's Lingshang.
GAC Toyota Lingshang was launched in June 2021, however, in 2021, it sold a total of more than 6 months, and only sold 6297 vehicles, that is, the average monthly sales volume was only about 1,000 vehicles. Toyota Lingshang's direct competitor Volkswagen Sagittarius sold 230,000 units in 2021, an average of nearly 20,000 units per month.
Toyota Lingshang is an A+ class compact sedan, which is positioned between The Ralink and Camry, and is a special model, and it also has a sister model: FAW Toyota's Asiatic Lion.
From the perspective of styling design, Ling Shang can be seen as the elongated wheelbase version of Leiling, the wheelbase is elongated by 50mm, reaching 2750mm, compared to Leiling, its width and height are basically unchanged, only the wheelbase and body are elongated, and the rear leg space is more spacious.
In addition, LingShang's power system has also been upgraded, and the whole series is equipped with a 2.0L engine and CVT transmission, and the rear suspension is multi-link independent.
In terms of configuration, the two models of the Lingshang series are equipped with 7 airbags, active safety system, adaptive cruise, sunroof, keyless entry, automatic air conditioning, and imitation leather seats as standard. It is a bit higher than Ralink in terms of configuration level.
The guidance price of the two models of Toyota Lingshang is 14.88 and 158,800 yuan respectively, the price is reasonable, and there are certain market concessions, but consumers just don't buy it.
The reason is that on the one hand, Lingshang this new car consumers are still relatively unfamiliar, low visibility, on the other hand, Lingshang on the basis of Leiling only lengthened 5 cm wheelbase and length, body width but did not increase, there are no new elements in the design, many people will feel that spending more than twenty or thirty thousand yuan is not worth it, it is better to buy a Leiling more realistic.