On the occasion of the opening of the Beijing Winter Olympic Games, the "Beijing 2022 Winter Olympic and Paralympic Games Journalist Training and Oath Ceremony", hosted by the Evening News Society of the China Sports Journalists Association and the Beijing Sports Journalists Association, and undertaken by Hengyuanxiang (Group) Co., Ltd., was held at the Capital Journalists' Home located in the Hengyuanxiang Building of the East Third Ring Road in Beijing. Interview reporters from the Central and Local Media of the Beijing Winter Olympics, such as Guangming Daily, China News Service, China Sports Newspaper General News Agency, Beijing Daily Newspaper Group, and Beijing Radio and Television Station, gathered together to gain a better understanding of the basic situation of the Beijing Winter Olympic Games, the knowledge of media operation, the performance of the Chinese Winter Olympic delegation at previous Winter Olympic Games, and the characteristics of the interviews and reports of the Winter Olympic Games through training.
During the training, Xu Jing, deputy director of the Propaganda Department of the State General Administration of Sport, hoped that in the future, in the interview and reporting work of the Beijing Winter Olympic Games and the Winter Paralympic Games, the reporters would be able to tell well the story of the passionate struggle of Olympic athletes from various countries, the story of China's preparations for the Beijing Winter Olympic games and the Winter Paralympic Games, and the story of the hospitality of the Chinese people, so as to comprehensively, three-dimensionally, and vividly spread the Beijing Winter Olympics to the whole world. She said that vigorously promoting the Olympic spirit of "higher, faster, stronger and more united" will help promote the sustainable development of the Olympic movement and will further highlight the important role of sports in the context of the epidemic. She believes that although China's ice and snow projects have achieved leapfrog development in recent years by making up for shortcomings, there is still a big gap with traditional powers. Therefore, we should rationally look at the achievements of Chinese athletes and talk more about the hard work and efforts behind the honor of athletes. She suggested that reporters should focus more on the history of China's ice and snow sports, the arduous development process, the preparation work of the Beijing Winter Olympic Cycle, and the construction of ice and snow sports bases in terms of new achievements and new breakthroughs in the interviews and reports of the Winter Olympic Games and the Winter Paralympic Games, combined with the festive atmosphere that coincides with the Winter Olympics and the Chinese Lunar New Year, vigorously publicize the participation of 300 million people in ice and snow sports and the development of ice and snow sports in China, report on the expectations of athletes and the public for the Winter Olympics, and show China's openness, self-confidence, friendship and enthusiasm.
Gao Zhi, director of the Information Center of the Media Operation Department of the Beijing Winter Olympics Organizing Committee, briefed the media reporters attending the training on the content, significance, and role of the media operation work, and he also introduced the main press center and mountain news center of the Beijing Winter Olympic and Paralympic Games through projection. He said that in the three days before the closing ceremony of an Olympic Games, the IOC's press officer will collect high-frequency words from major news organizations, and use the highest frequency high-frequency words as the closing ceremony, and the IOC president's evaluation of the Olympic Games at the closing ceremony. This is where the "unparalleled" of the 2008 Beijing Olympic Games came from. He encouraged reporters to say: "I hope that by the end of the Beijing Winter Olympics, the final evaluation of the Beijing Winter Olympics by the International Olympic Committee is the word you often use when reporting on the Beijing Winter Olympics." Wang Xiangna, a senior reporter of the China Sports Newspaper Corporation, who interviewed the three-time Winter Olympics, introduced the characteristics of the Winter Olympics coverage and how to accurately grasp the news points in the complex information of the Winter Olympics. At the end of the training, Lu Huimin, president of the Beijing Sports Journalists Association, issued an initiative, hoping that the reporters would be a good host and report well on the Beijing Winter Olympic and Paralympic Games. He said, "Wait for your triumph." ”
Chen Zhongwei, chairman and general manager of Hengyuanxiang (Group) Co., Ltd
At the subsequent oath-taking ceremony, Hengyuanxiang (Group) Co., Ltd. presented down jackets, beanies, scarves and other cold-proof and warm equipment to the reporters who were about to go out for the Winter Olympics and The Winter Paralympic Games. From the "tomato scrambled eggs" at the opening ceremony of the 2008 Beijing Olympic Games to the bouquet of awards woven with velvet thread for the Beijing Winter Olympics award ceremony, Hengyuanxiang (Group) Co., Ltd. has witnessed the city of Beijing becoming the world's first "double Olympic city". Chen Zhongwei, chairman and general manager of Hengyuanxiang (Group) Co., Ltd., said that due to the epidemic, more people need to understand the Beijing Winter Olympics and Paralympic Games through television, newspapers, radio and online, which is when reporters show their skills, which is also the difference between the Beijing Winter Olympics and the Winter Paralympic Games. He said: "We are fortunate to be able to witness the Summer Olympic Games and the Winter Olympic Games in the city of Beijing in our lifetime, and we have witnessed history. I hope that everyone will go safely and safely. ”
Subsequently, Fan Yang, a famous calligrapher and painter, the general art consultant of "Cheering for the Olympics" and the postdoctoral tutor of the National Academy of Painting of China, presented two calligraphy works to the Beijing Sports Journalists Association and Hengyuanxiang (Group) Co., Ltd. respectively, the gift to the Beijing Sports Journalists Association was "a great victory in the home battle", and the gift to Hengyuanxiang (Group) Co., Ltd. was "Infinite Line Henghao Future". He also wrote an auspicious "Fu" character for the reporters and drew the "Fu Hu" on red paper with He Jialin, another famous calligrapher and painter and head of the "Cheers for the Olympics" sketching group, hoping that the reporters' winter Olympics interviews would be successful.