Under the big wave of pure electric, who is more first to complete the elephant turn, who is more first to take out excellent pure electric products, who can stand in an invincible position in the new era.
This is true of every market segment, the independent Great Wall, Geely, BYD, the joint venture Volkswagen, GM, Toyota are also the same, and even mercedes-Benz, BMW, Audi, Porsche, Aston Martin and Rolls-Royce in the luxury and ultra-luxury camps have also embarked on the road of pure electric development.
Of the entire traditional luxury brand, Volvo is the fastest moving. After having previously released their exclusive high-end electric sub-brand Polar star, as well as the brand's hot-selling Volvo XC40 pure electric P8 version of the model, they have actually tasted the sweet return given by the market. In the earlier released 2021 sales data, only in the domestic market, Volvo sold more than 170,000 models throughout the year, in the context of lack of core growth of 3.1%, the breakdown data is even more amazing, the main RECHARGE new energy model sales increased by 96% year-on-year, the global increase of 63.9%, accounting for 27% of the annual global sales, a record high.
Obviously, Volvo has the motivation to further make the new energy pure electric cake bigger. Therefore, in recent days, we have found that the Volvo XC40 pure electric version model that has been sold has ushered in the arrival of the two-wheel drive P6 version, compared with the high-performance P8 four-wheel drive version currently on sale, the two-wheel drive version of the battery is slightly smaller, but the single motor energy consumption is lower and the battery life is longer.
At the same time, the emergence of the two-wheel drive P6 version also means a reduction in costs and a downward price, considering that the CMA platform of the XC40 model itself is a multi-purpose platform compatible with pure electricity, coupled with Volvo's super performance in the active safety of intelligent assisted driving.
XC40 pure electric P6
Once the new car is officially launched after the new year, it may lead to a surge in sales of the entire Volvo brand!
First of all, the price is expected to be very competitive, the XC40 pure electric P8 entry version currently on sale, the subsidy guide price is 286,000 yuan, the standard L2+ level of pilot auxiliary driving ability; and the new arrival of the P6 version, less than a motor, the battery is relatively small, even if the rest of the configuration is unchanged, we expect its starting price can be reduced by at least 20,000-30,000 yuan, may come to 250,000 yuan nearby, this price may have been lower than the entry-level Tesla Model 3.
XC40 pure electric front compartment
Secondly, the XC40 pure electric version itself is also very good in terms of space performance, and has the basic potential to become the main hot model. Thanks to the basic settings for pure electric compatibility in the early stage of the development of the CMA platform, it can be regarded as a "pure electric platform" in the true sense, such as the unique elements of the new platform pure electric vehicle model such as the front trunk and the huge storage pit on the lower floor of the trunk, which are all configured one by one.
XC40 pure electric trunk lower storage pit
In addition, XC40 models include pure electric versions of the model, in the front and rear space performance is also relatively good, 2702mm wheelbase, in the body length of less than 4.5 meters of compact size, has been relatively large, coupled with a good space optimization, conventional 1 meter 7 and 1 meter 8 height consumers, can fully afford to ride in the front and rear.
Therefore, the hot sales of this car are almost a nail in the coffin, as long as Volvo dares to set the price in place this time, further increase the market share, and even challenge Tesla's mythical sales, it may not really be a difficult thing.