Reporting on automobile information from the perspective of people's livelihood / Watching cars from January 24, Haikou report——
Less than a year after the establishment of the tank car brand, in less than a complete natural year, the number of tank cars delivered in a year reached 84,588. This achievement has obviously stimulated the market, and who is starting to sit still?
Left and right car combing found that there are at least two domestic car brands in the market, which are making efforts to make high-end off-road, which can't help but make people think: Are they following the success of tanks? The "tank phenomenon" continues to ferment ...
Recently, some media reported that the Beijing Automobile Manufacturing Plant announced the planning information of the future new car, which includes the new generation of BJ212. Judging from the official renderings of the new car currently exposed, the exterior design of the new generation of BJ212 can be described as a rebirth in addition to retaining the classic shape of the current model, at least it can be seen that it is more high-end, tougher and more trendy than before. This style is very similar to the models of the hottest tank cars at present. Is this a coincidence?
If the new car plan announced by the Beijing Automobile Factory is that we only see that the BJ212 model is "following the trend", then another car brand directly announced the creation of a new high-end off-road brand.
It is understood that Dongfeng Motor recently announced the high-end new energy off-road vehicle project, that is, the official establishment of Dongfeng M Division, which is different from the high-end brand Lantu Automobile, and the new project will focus on the domestic high-end new energy off-road vehicle market.
According to the official release of the trailer, the media speculated that there was a Dongfeng logo and the word "Warrior" hanging on the Dongfeng 4S store in the picture, and it is very likely that Dongfeng will use this classic model as the brand name. If this is the case, this kind of separate model name to become a special brand is very similar to the practice of tank cars.
Tank 300 was only a model of the Great Wall high-end brand WEY earlier, once this car was launched, people did not expect that the order burst, sales were good, due to limited production, and finally had to issue an announcement to the outside world to explain. Great Wall Motors realized that the tank model would be sought after by the market, so it decided decisively to separate this model from the WEY brand, set up a separate tank brand, and then developed a series of tank models from tank 300 to tank 400, tank 500, tank 600, tank 700, tank 800, tank 900, etc., realizing the full lineup product layout of a new brand in the initial stage. The independent tank brand lived up to expectations, in less than a full year, sold 84588 new cars, this achievement can be said to refresh the record of the start-up brand, a tank car that is constantly rising is showing in front of everyone.
The aforementioned Beijing Motor will launch the reborn BJ212, as well as the high-end new energy off-road project that Dongfeng Motor is preparing to build (possibly named "Maverick"), as can be seen from the official release of the picture, the model style that will be launched in the future is very similar to the tank, and has the personalized characteristics of toughness, luxury, atmosphere, square, outstanding off-road performance, and emphasis on the comfort of urban SUVs.
Left and right car viewing short comment——
We can boldly predict that the future domestic off-road vehicle market will form a three-legged pattern of tank cars, Dongfeng high-end new energy off-road, and Beijing Automobile, which is expected to drive off-road vehicles to develop from niche to popular and become the new favorite of the market. The first contributor to this new pattern is the tank car. Facing the road ahead, tank cars still have a lot to go, not only for themselves, but more importantly, to be a leader in this field.