Southern Network News (Reporter/Huang Kunyuan Xu Ziming Zheng Jielin Correspondent/Cantonese Cultural Tourism Propaganda) Offline flower market, online "big drama", feel the strong taste of the New Year... The author learned from the Provincial Department of Culture and Tourism that on the second day of the Spring Festival holiday, the province's cultural tourism system further enriched the supply of cultural tourism products, created online and offline cultural tourism activities, and multi-site cultural tourism activities to benefit the people were colorful and bright spots.
Offline flower market online "big drama"
During the Spring Festival, under the combination of traditional lanterns and naked-eye 3D technology, hundreds of thousands of lantern installations will build Chaozhou Ancient City into a brilliant city that never sleeps, and the strong New Year flavor has attracted many tourists to "punch in".
Viewing flower lanterns and celebrating the New Year, festive and auspicious flower lanterns from all over Guangdong are hung all over the streets, alleys, scenic spots, and squares, which not only show traditional folk customs, but also reflect new fashions. In Guangzhou, the Yuntai Garden is full of flowers, more than 20 varieties, more than 100,000 tulips are competing to open; shunde", "Dream Water Town" scenic spot water flower market attracts many tourists and photography enthusiasts to come; Maoming Cultural Square and Xinhu Park lanterns are hung high, bright "Chinese red" decorated with "city of good heart"; Shenzhen Splendid China held the Zigong Lantern Festival Carnival, and the lantern fair was like "crossing" to the han and Tang markets...
Offline visit the flower market, online "watch the play and listen to the book". In Guangdong, there is a saying that "no drama is not a year", Guangdong Cantonese Theater will continue to launch "online spring class" in 2022, and fans can "watch the drama" online without leaving home and feel the strong traditional Chinese New Year flavor. Sun Yat-sen Memorial Library launched 7 activities online, including the 21-day reading marathon, listening to books for the New Year, E-reading new year recommended reading, and palm children's story club, attracting about 3,000 people to participate. From the third day of the Lunar New Year to the 14th of the first month, every day at noon, the majority of audience fans can enjoy 12 wonderful Cantonese opera exhibitions such as Cantonese opera "Hongshengguan" and "Diao Man Princess Shu Ma" through platforms such as the "Learning to Strengthen the Country" APP and the Guangdong Cantonese Theatre No. 703 Live Broadcast Room.
Launched a number of themed tourism routes
Red tourism is a popular theme for tourists to travel during the holidays. The author notes that cities around the world have made full use of mobile Internet new media to plan various types of online and offline activities and successively launched a series of red tourism products.
Previously, the Provincial Department of Culture and Tourism announced 10 "Red Tourism Boutique Routes for the Centenary of the Founding of the Party", covering more than 10 prefectures and cities in the province; local cultural and tourism departments fully excavated red resources and launched 129 red tourism routes, connecting many representative revolutionary sites. At the same time, our province has created a series of brand activities such as "Guangdong Red Cultural Tourism Passport" and "Re-walking the Long March Road", launched the "Guangdong Red Map" and "Guangdong Red Seal Atlas", and spatially displayed 723 red resources in the province.
During the Spring Festival, our province also launched the first three intangible cultural heritage theme tourism routes - the new vitality cultural heritage in the old city of Guangzhou, the coastal economic belt of eastern Guangdong cultural heritage experience tour, the western Guangdong Maritime Silk Road cultural tour, covering Guangzhou, Chaozhou, Zhanjiang and other 8 prefectures and cities, showing the Lingnan characteristic intangible cultural heritage projects represented by Cantonese opera, Guangcai, chao embroidery, tide carving, etc., which are loved by citizens and tourists.
In addition, the "Lingnan Temple Fair for Celebrating the New Year" in Guangzhou Lingnan Impression Park meets with citizens and tourists on the first day of the Chinese New Year.
In addition, Guangzhou City, led by "deep experience, micro vacation, slow life", launched 30 "Read Guangzhou" series of cultural tourism boutique routes; Zhuhai Municipal Culture Center held a collection of "New Year's Taste" works for The Cantonese and Cantonese New Year; Zhongshan City Sun Yat-sen Memorial Library launched 10 series of activities on the first day of the first year of the "Tasting Books, Greeting the New Year - Our New Year's Taste", attracting many parent-child families to participate.
Jiangmen organized tourism enterprises to actively participate in activities such as "Million Preferential Benefits to Wanjia • Leyou Wuyi New Year" and "New Year Vientiane Tesco Overseas Chinese Capital", combined with special consumer brands such as "Jiangmen Tea" and "Wuyi Cuisine", to further stimulate consumption potential and enliven the consumer market. In addition, the local area also connects night tourism routes around multiple business circles, connects the all-round chain of night tourism in Pengjiang District, and holds various special activities such as food festivals and consumption festivals, so that tourists can deeply feel the fashion vitality of night tours in Pengjiang.